Terminix: Roach

Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: Scott Harben
Executive Creative Director: Shon Rathbone
GCD: Julial Melle
Published: May 2009

27 comments

Davosk's picture
Davosk
4833 pencils

I hate these filthy little bastards but I love this, it's excellent.

Se7s's picture
Se7s
24 pencils

What if girl read that magazine?
What will happen to her?

Guest's picture
Guest

She would be scared to death. Isn't that the point?

Se7s's picture
Se7s
24 pencils

Yes. That so disgusting.

Guest's picture
Guest

Waaaaaaitaminute!

HOW in Hell would some machine crop those antennae and leg spikes??

Guest's picture
Guest

There's a clear plastic around to make a neat clean cut. You can see it in one of the shots.

Schizzy's picture
Schizzy
205 pencils

I will just die if I saw this in a mag I was reading. But otherwise, it's so true. The little critters get everywhere.

Guest's picture
Guest

@ Se7- a girl would no doubt drop dead on the spot if she saw this, nestled within her "Lady's Journal of Soft Furnishings + Pretty Smiles". The female of the species is far to delicate for this sort of thing, BAN IT AT ONCE!!! Also lets ban Baboons, for their rumps are upsetting to the fairer sex also.

Guest's picture
Guest

Very clever. Nice job.

warreno's picture
warreno
222 pencils

Wow, this is effective. If I were paging through a magazine and stumbled across the bug my first response would be bleeaaarrrrghhhh! Talk about attention getting.

The only danger might be readers panicking and throwing the magazine across the room in disgust; or jumping up and down on it six hillion jillion skillion times.

Sephi's picture
Sephi
139 pencils

that's really coooooooool~

Guest's picture
Guest

what if i throw the magz away, and then forget the message...

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

What if Grandma had a d*ck? Then she'd be Grandpa.
Your comment carries no weight. Millions of people, everyday, pay no attention to ads. This maximizes the response of the ones who do pay attention.

patUDAY's picture
patUDAY
436 pencils

Simple idea. Brilliant.

UDAYpatwardhan@+91 22 98206 54722

noisyhk's picture
noisyhk
48 pencils

haha... give me a frighten when i see it during reading book.

alexander_bickov's picture
alexander_bickov
3279 pencils

Excelent idea. That takes attention

everartz's picture
everartz
7611 pencils

i think its effective even its disgusting

| Everartz |

Guest's picture
Guest

Very very good idea.

senindadb's picture
senindadb
15 pencils

great idea.....good thinking to use none various traditional media to communicate the message...

Guest's picture
Guest

This idea, but with a better execution, won an award in direct mktg in the 1999's Clios. It was a flyer to be delivered under the door. I meet the winners.

Guest's picture
Guest

It's a great idea, but the Guest who asked, "HOW in Hell would some machine crop those antennae and leg spikes??" is right. That's either an actual roach, or this is scam.

But if it's an actual roach, I will give them the Cannes Lion right now. Because that's sick, rude and fantastic.

GraphicJ's picture
GraphicJ
51 pencils

Very life like... lol IT WORKS... That's the selling point. it makes the person think.
...
Spook advertisements work... just as the old "sex sells" advertisements same with the scare your pants off to buy our goods or service. IT WORKS!...

Guest's picture
Guest

nice idea,
also effective even its disgusting

Guest's picture
Guest

Brilllllllllllllllllllllllllllllllllllliant . Loved it . Thinking of doing it as a prank at home. Thanks for the idea. hahahah. But superb job and execution.

bi_sign's picture
bi_sign
262 pencils

good idea

Tononoke's picture
Tononoke
16 pencils

really , really cool

Guest's picture
Guest

how can it works after the magaizine close? isn't the thing will be folded?

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