Clearasil: Squeeze

Advertising School: Hambre, Leo Burnett Lisbon School
Creative Directors: Chacho Puebla
Art Directors: Pedro Vicente
Copywriter: Fernando Christo
Illustrators: Bruna Guerreiro, Ricardo Mico Toledo, Renato Lopes
Released: 2009

34 comments

Guest's picture
Guest

smart! i like it! a simple but effective idea!

Guest's picture
Guest

Very nice

Guest's picture
Guest

great artwork! nice idea!

congrats to the team!

Guest's picture
Guest

great, stylish delivery and concept. I want some spots just to get the packet!

iT-iS-i's picture
iT-iS-i
1721 pencils

very nice student work.

:: Put your ears against the ground so i can walk over what you heard::

bullzeye's picture
bullzeye
252 pencils

very smart

theanc's picture
theanc
2778 pencils

Pretty awesome.

Guest's picture
Guest

Creo que la persona en la ilustración quedó peor después de haber sacado la pastilla.

Guest's picture
Guest

Very creative. A very unique way. Congrats.

bompa's picture
bompa
318 pencils

This is good.

Ed Mintone's picture
Ed Mintone
585 pencils

I like it... but perhaps it work better in reverse.... put the image on the front with message.

Guest's picture
Guest

nice

Guest's picture
Guest

nice and simple idea.
like it!

Guest's picture
Guest

the only thing i dont understand is the results...
...its an advertising skool, they dont need to fake the results like agencies do for their award entries

AXAY555's picture
AXAY555
582 pencils

but d artwork doesn't look like fake.. they have actually done d illustrations on d packets.

Guest's picture
Guest

great insight and interesting placement!

jdstr8's picture
jdstr8
64 pencils

i like the idea and the packaging, but why did they go out of their way to make the write up so painful to read with the black boxes and light font. presentation is important.

nemesis's picture
nemesis
761 pencils

Excellent idea. Very fresh implementation. Would be cool if they actually did it.

Gualcor's picture
Gualcor
972 pencils

qué genial

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Nice idea. But I'm pretty sure there's no acne medicine in a pill form. Except Accutane. It's a fake ad.

I can't find any legit source of Clearasil in a pill

Shells's picture
Shells
49 pencils

Doesn't matter - great idea

Guest's picture
Guest

Great idea! I love it!

Guest's picture
Guest

Help, my kid is hooked "on" puberty!

Guest's picture
Guest

Doesn't matter that the product doesn't exist? That's like making up an ad for a new shampoo that comes in the form of a dog biscuit.... great idea!

Guest's picture
Guest

gr8 idea....

Guest's picture
Guest

Muito bom! 10 estrelas, galera! Abração, Bob.

reklaMAN's picture
reklaMAN
30 pencils

Clever

Guest's picture
Guest

Strong Concept!

Guest's picture
Guest

clever idea but something is strange..
and white type in black boxes really sucks!

Guest's picture
Guest

Great concept. But the explanation to the right is full of typos and bad grammar. Might want to fix that.

jeann's picture
jeann
107 pencils

haa! i like this! it's totally making use of the correct medium to execute this simple idea. (:

Guest's picture
Guest

와 진짜 굉장한 아이디어네요~약을 꺼내는 순간 여드름이 없어질것 같은!!

PERP's picture
PERP
433 pencils

Really creative, I like it, but not so eco-friendly, lol. Congrat's.

.: look for the green giant on the label :.

The JACK's picture
The JACK
438 pencils

repeated..

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