Axe: Calendar
As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, we aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon
Released: February 2009
66 Comments
ahahaha good, every mens dream.
The idea is good. The work is fake or by student?
Hillarious...
I extremely love the idea, though to me, female students are not really the target of 'axe guy'...
Nature is the language, can you read?!
why? female students are not hot enough there?
You really need to stop posting. 90% of your comments are stupid and or make no sense.
true true true.... although I wouldn't mind hot female students to approach me on a sexual way.
But student or pro, scam or no scam... this is a very good Idea. (and also a non vulgar sex dream of every man.)
well done .. respect for that.. smart.,simple, cleaver and selling one ..
hats off to the idea!
Great idea!
niiiiiiiice
great idea
wish i was still a student
Done~~~
well done!
VERY NICE!!!!!!!!!!
hahahahahahahaha i like it, simple & direct
Hillarious!
never seen like this before! Hillarious!
Damn... Great!! hats off to the idea!
fake, fake, fake!!!
Damn...!! Great!! hats off to the idea!
good good good
wow!!! gooood !!
Clio shortlist student work?
simple is best!!!
simple is best -
goood !
Excellent ghost
Very wrong - but it's a great idea :)
Now we know who's gonna win Best Outdoor and Best Use of Media next month in Ads of the World. ;)
should be an aids awareness installation
like a lot!!!!!
Looks fake to me.
It looks like student ad work that means I think it's not published actually, but it's still good idea
I am surprised that this ad came from Asia country especially not japan but korea.
I believe it's sort of student ad work, but it's still pretty good idea
I was so surprissed when I knew that it come from korea ( actually I havent known about this country
well, I just know samsung is one of korea companies)
superbbbbb!!!! i wish i would have done it
Shamail Khadija
Nice one......
Wish the girls looked more real they look more like cut and paste
7 stars for the idea
2 for the design
wonderful.............
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
gr8 idea, love that.......axe shcedule*
*use condomns
nice, gj
:::J:::
very good~~~~~~
I wished every fucker would stop saying "fake"
Judge the idea wankers!
Great idea by the way
easy and simple~!
Very good !
Very good !
goooooooooooooooood!*------*
south korea surprising~~~
WOW wow very good !
Wow very good~~~~~ !!
Hello
We are Asia's outdoor magazine, your company needs to do AXEschedule magazine cover picture. I would like to ask whether it can be.
Hi,I am Jong hwan Choi.I am one of team members of this AXE ad.
If you contact to me, Please email to cjh2177@naver.co.
I will give you more detailed information what you want to know. Thanks
I wrote wrong email address so I am goint to tell you correct email address
cjh2177@naver.com It's my real address contact me as soon as possible
I love their work.
I am so surprise it comes from students.
and they're korean!!!!
Dear Guest
Hi.
We need you to do what we published magazine cover picture.
Do not know whether the e-mail to me the clearest picture.
We will write in the journal of the source of your company image.
Thanks!
hi.
Send mail plz.
cjh2177@naver.com or saida1981@naver.com
thinks!
OK!
To:cjh2177@naver.com
thinks!
just good :)
i like it!!!
so cool~~
I'll never believe it was actually done but this is cool as fuck!
Clever idea, but also sexist, gross, and creepy. What kind of school would let a company post an ad around the windows of paying students, implying that anyone who uses their product could meet/sleep with students like the ones who sleep in those very rooms? Have more respect for women next time, especially college women who already frequently have issues with stalking.
This is F-ing sick. Just because it's "clever" doesn't mean the sexism shown here is okay. Sexism is sexism is sexism.
Sexist, plain and simple.
Something like this actually makes me wonder if we are all going insane with the 'creativity' bug? It is clever. But it creates an image in bad taste, that's not Axe. A girl at every window, through the day??? C'mon. Yeah if you install cut outs which'll remain intact in the way this has been photoshopped.
Nice idea though.
coooooooooooooll..................
Guest | Tue, 2009-06-02 17:24
Clever idea, but also sexist, gross, and creepy. What kind of school would let a company post an ad around the windows of paying students, implying that anyone who uses their product could meet/sleep with students like the ones who sleep in those very rooms? Have more respect for women next time, especially college women who already frequently have issues with stalking.
TRUE
well' great idea,but womens are not a commodity and not cheap in the sense you can sleep without love.
GOOOOOOODAAAAAHHHHH!!!!!!
I love it. I'm going back to school...
perfect!!!!!
coooooooooool nice editing & very creative idea