Axe: Calendar

As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, we aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.

Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon
Released: February 2009

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66 comments

Guest's picture
Guest

ahahaha good, every mens dream.

Guest's picture
Guest

The idea is good. The work is fake or by student?

asmara's picture
asmara
62 pencils

Hillarious...

I extremely love the idea, though to me, female students are not really the target of 'axe guy'...

Wordnerd's picture
Wordnerd
6662 pencils

why? female students are not hot enough there?

Guest's picture
Guest

You really need to stop posting. 90% of your comments are stupid and or make no sense.

Guest's picture
Guest

true true true.... although I wouldn't mind hot female students to approach me on a sexual way.
But student or pro, scam or no scam... this is a very good Idea. (and also a non vulgar sex dream of every man.)

maashookshee's picture
maashookshee
414 pencils

well done .. respect for that.. smart.,simple, cleaver and selling one ..

asifthebest's picture
asifthebest
88 pencils

hats off to the idea!

Guest's picture
Guest

Great idea!

Guest's picture
Guest

niiiiiiiice

Olafski001's picture
Olafski001
1193 pencils

great idea
wish i was still a student

Guest's picture
Guest

Done~~~

Guest's picture
Guest

well done!

Guest's picture
Guest

VERY NICE!!!!!!!!!!

Guest's picture
Guest

hahahahahahahaha i like it, simple & direct

Guest's picture
Guest

Hillarious!

Guest's picture
Guest

never seen like this before! Hillarious!

Guest's picture
Guest

Damn... Great!! hats off to the idea!

Guest's picture
Guest

fake, fake, fake!!!

Guest's picture
Guest

Damn...!! Great!! hats off to the idea!

Guest's picture
Guest

good good good

Guest's picture
Guest

wow!!! gooood !!

Clio shortlist student work?

simple is best!!!

Guest's picture
Guest

simple is best -

goood !

Guest's picture
Guest

Excellent ghost

Shells's picture
Shells
49 pencils

Very wrong - but it's a great idea :)

Guest's picture
Guest

Now we know who's gonna win Best Outdoor and Best Use of Media next month in Ads of the World. ;)

Guest's picture
Guest

should be an aids awareness installation

Guest's picture
Guest

like a lot!!!!!

Guest's picture
Guest

Looks fake to me.

Guest's picture
Guest

It looks like student ad work that means I think it's not published actually, but it's still good idea

I am surprised that this ad came from Asia country especially not japan but korea.

Guest's picture
Guest

I believe it's sort of student ad work, but it's still pretty good idea

I was so surprissed when I knew that it come from korea ( actually I havent known about this country
well, I just know samsung is one of korea companies)

Shamail Khadija's picture
Shamail Khadija
64 pencils

superbbbbb!!!! i wish i would have done it

epoc.mak's picture
epoc.mak
90 pencils

Nice one......

Wish the girls looked more real they look more like cut and paste

7 stars for the idea
2 for the design

Rattan Makkar

funky_frogii's picture
funky_frogii
2538 pencils

wonderful.............

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

nowsh's picture
nowsh
11 pencils

gr8 idea, love that.......axe shcedule*

*use condomns

gmint7's picture
gmint7
2685 pencils

nice, gj

:::J:::

Guest's picture
Guest

very good~~~~~~

Guest's picture
Guest

I wished every fucker would stop saying "fake"

Judge the idea wankers!

Great idea by the way

Guest's picture
Guest

easy and simple~!

Guest's picture
Guest

Very good !

Guest's picture
Guest

Very good !

Guest's picture
Guest

goooooooooooooooood!*------*

Guest's picture
Guest

south korea surprising~~~

Guest's picture
Guest

WOW wow very good !

Guest's picture
Guest

Wow very good~~~~~ !!

alan_rhl's picture
alan_rhl
23 pencils

Hello

We are Asia's outdoor magazine, your company needs to do AXEschedule magazine cover picture. I would like to ask whether it can be.

Guest's picture
Guest

Hi,I am Jong hwan Choi.I am one of team members of this AXE ad.
If you contact to me, Please email to cjh2177@naver.co.
I will give you more detailed information what you want to know. Thanks

Guest's picture
Guest

I wrote wrong email address so I am goint to tell you correct email address

cjh2177@naver.com It's my real address contact me as soon as possible

Guest's picture
Guest

I love their work.

I am so surprise it comes from students.

and they're korean!!!!

alan_rhl's picture
alan_rhl
23 pencils

Dear Guest
Hi.
We need you to do what we published magazine cover picture.
Do not know whether the e-mail to me the clearest picture.
We will write in the journal of the source of your company image.
Thanks!

whengee's picture
whengee
39 pencils

hi.
Send mail plz.

cjh2177@naver.com or saida1981@naver.com

thinks!

alan_rhl's picture
alan_rhl
23 pencils

OK!

To:cjh2177@naver.com

thinks!

Zlyuk's picture
Zlyuk
113 pencils

just good :)

Guest's picture
Guest

i like it!!!
so cool~~

Guest's picture
Guest

I'll never believe it was actually done but this is cool as fuck!

Guest's picture
Guest

Clever idea, but also sexist, gross, and creepy. What kind of school would let a company post an ad around the windows of paying students, implying that anyone who uses their product could meet/sleep with students like the ones who sleep in those very rooms? Have more respect for women next time, especially college women who already frequently have issues with stalking.

Guest's picture
Guest

This is F-ing sick. Just because it's "clever" doesn't mean the sexism shown here is okay. Sexism is sexism is sexism.

Guest's picture
Guest

Sexist, plain and simple.

Guest's picture
Guest

Something like this actually makes me wonder if we are all going insane with the 'creativity' bug? It is clever. But it creates an image in bad taste, that's not Axe. A girl at every window, through the day??? C'mon. Yeah if you install cut outs which'll remain intact in the way this has been photoshopped.
Nice idea though.

Guest's picture
Guest

coooooooooooooll..................

Guest's picture
Guest

Guest | Tue, 2009-06-02 17:24
Clever idea, but also sexist, gross, and creepy. What kind of school would let a company post an ad around the windows of paying students, implying that anyone who uses their product could meet/sleep with students like the ones who sleep in those very rooms? Have more respect for women next time, especially college women who already frequently have issues with stalking.

TRUE

Guest's picture
Guest

well' great idea,but womens are not a commodity and not cheap in the sense you can sleep without love.

kitkiritkit's picture
kitkiritkit
73 pencils

GOOOOOOODAAAAAHHHHH!!!!!!

Guest's picture
Guest

I love it. I'm going back to school...

Guest's picture
Guest

perfect!!!!!

Guest's picture
Guest

coooooooooool nice editing & very creative idea

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