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Terra Travel: Routine sucks, Field

Terra Travel: Routine sucks, Field
Your rating: None Average: 7.9 (61 votes)

Routine sucks

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino

50 Comments

Guest's picture

Really god job.

ginu's picture 140 pencils

god?

Guest's picture
10

So true!

sirvan's picture 28132 pencils

Fabulous... but I think the line could be better. Perhaps a translation thing?

+++

"I love some things, and don't love some other things."

ADebutant's picture 268 pencils

definitely an insight with some human truth. love the style (especially the trees)

Senhora Kolossa's picture 493 pencils

those bubbles remind me of the ass-bubbles my cow produces, till she comes home.

Gualcor's picture 943 pencils
10

cool

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

Great campaign!!!!!!

;)

Guest's picture

very very nice. is the BBDO alka seltzer work rubbing off already? it's vaguely similar in execution, but still a GREAT campaign

Guest's picture
10

excelente campanha.
conceito verdadeiro.
linda ilustracao.
parabens tchurma!!!!!!!!

Guest's picture
10

¡¡¡¡¡¡de puta madre!!!!!!

premc's picture 917 pencils
8

wow !! 8/10

radical

Guest's picture

It´s nice, illustration is lovely, but not a Cannes contender. Let's stay on the ground people.

ricklongo's picture 1246 pencils

Seeing how DM9DDB Brazil has won Agency of the Year two times at Cannes, I don't see what you mean by "stay on the ground".

Guest's picture
Guest's picture

simply brilliant!!!

tantrik_indian's picture 949 pencils
7

nice one

~~this paranoid survived!~~

Guest's picture
10

B R I L H A N T ! ! !

Guest's picture
10

Awesome !!!

Guest's picture

Good ads. very true insight. brings a smile

Guest's picture

Very clever!!!!!!
I love it

Guest's picture

Very clever!!!!!!
I love it

D_N_A's picture 121 pencils
9

Amazing!

manga's picture 111 pencils

sooo true insight
great execution

sush's picture 422 pencils
7

not bad at all

sue

talkingisfree's picture 1677 pencils

Really nice campaign. Simple, and true.

advert2ad's picture 237 pencils

Hats off to creative directors out there....
Kudos to the team.

-Sandy.

-Cheers,
Sandy

patUDAY's picture 350 pencils

S I M P L Y L O V E L Y.

UDAYpatwardhan@+91 22 98206 54722

tridipnandi's picture 216 pencils

lovely concept ...nice art

karan raghav's picture 204 pencils
Guest's picture
Punch's picture 616 pencils

No estoy de acuerdo contigo. Pueden ser iguales los recursos graficos, pero los conceptos son distintos. Yo no le restaría mérito a esta propuesta. Me parece que tiene una excelente vuelta. La gente que vive en la ciudad desea estar en el campo, y la gente del campo en la ciudad. Está buenísimo. Es un insight original. En el caso de LOST la estrategia apunta a darle otro valor a la idea de estar en el paraiso. No puedes confundir concepto con recurso visual.

"no silencies lo que no sabes expresar".

Guest's picture

crap comments are overdone!

joelapompe's picture 2309 pencils

yeah same idea, but it's done far better this time! It looks completely different anyway. They really added so much creative value to it...

Guest's picture
10

Wow! I'm love it

Guest's picture

I feel so pathetic when I see an art director who is an illustrator at the same time. It's scary.
I can barely draw, myself.

hari.'s picture 375 pencils
8

great ad

Thats Some Bad Hat, Harry

Guest's picture
9

ya did good, kid. real good.

Guest's picture
10

FUCKING GREAT!
WELL DONE.

Guest's picture
10

wow!
amazing!

Guest's picture
10

fantastic! great job!

Guest's picture
10

genial!!!!!

Guest's picture
10

fucking good

Guest's picture
10

yes!!!!=)

Guest's picture

the one publicis did is obviously much better. greater insight.
and what about that ilustration? the trees look like basic photoshop tryouts

_yan_'s picture 163 pencils

I agree It's similar to the AXN ad, but here the execution is way better. And the travel theme is much clear than the Lost one. I know it's unfair, but this one has some serious chances at festivals.

jeann's picture 107 pencils
8

this is so so true! well, it seems like the ad did reach out to its two distinctive group of target audience effectively. (: nice one!

Guest's picture

what is the meaning of drawing?

Guest's picture
10

Really fantastic! great job!

www.Designersofworld.com

Guest's picture

great work

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