Terra Travel: Routine sucks, Field

Routine sucks

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino

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52 comments

Guest's picture
Guest

Really god job.

ginu's picture
ginu
140 pencils

god?

Guest's picture
Guest

So true!

sirvan's picture
sirvan
29870 pencils

Fabulous... but I think the line could be better. Perhaps a translation thing?

+++

"I love some things, and don't love some other things."

ADebutant's picture
ADebutant
266 pencils

definitely an insight with some human truth. love the style (especially the trees)

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

those bubbles remind me of the ass-bubbles my cow produces, till she comes home.

Gualcor's picture
Gualcor
972 pencils

cool

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Great campaign!!!!!!

;)

Guest's picture
Guest

very very nice. is the BBDO alka seltzer work rubbing off already? it's vaguely similar in execution, but still a GREAT campaign

Guest's picture
Guest

excelente campanha.
conceito verdadeiro.
linda ilustracao.
parabens tchurma!!!!!!!!

Guest's picture
Guest

¡¡¡¡¡¡de puta madre!!!!!!

premc's picture
premc
917 pencils

wow !! 8/10

radical

Guest's picture
Guest

It´s nice, illustration is lovely, but not a Cannes contender. Let's stay on the ground people.

ricklongo's picture
ricklongo
1244 pencils

Seeing how DM9DDB Brazil has won Agency of the Year two times at Cannes, I don't see what you mean by "stay on the ground".

Guest's picture
Guest
Guest's picture
Guest

simply brilliant!!!

tantrik_indian's picture
tantrik_indian
953 pencils

nice one

~~this paranoid survived!~~

Guest's picture
Guest

B R I L H A N T ! ! !

Guest's picture
Guest

Awesome !!!

Guest's picture
Guest

Good ads. very true insight. brings a smile

Guest's picture
Guest

Very clever!!!!!!
I love it

Guest's picture
Guest

Very clever!!!!!!
I love it

D_N_A's picture
D_N_A
121 pencils

Amazing!

manga's picture
manga
111 pencils

sooo true insight
great execution

sush's picture
sush
540 pencils

not bad at all

sue

talkingisfree's picture
talkingisfree
2581 pencils

Really nice campaign. Simple, and true.

advert2ad's picture
advert2ad
237 pencils

Hats off to creative directors out there....
Kudos to the team.

-Sandy.

-Cheers,
Sandy

patUDAY's picture
patUDAY
436 pencils

S I M P L Y L O V E L Y.

UDAYpatwardhan@+91 22 98206 54722

tridipnandi's picture
tridipnandi
220 pencils

lovely concept ...nice art

karan raghav's picture
karan raghav
210 pencils

amazing idea

Guest's picture
Guest
Punch's picture
Punch
614 pencils

No estoy de acuerdo contigo. Pueden ser iguales los recursos graficos, pero los conceptos son distintos. Yo no le restaría mérito a esta propuesta. Me parece que tiene una excelente vuelta. La gente que vive en la ciudad desea estar en el campo, y la gente del campo en la ciudad. Está buenísimo. Es un insight original. En el caso de LOST la estrategia apunta a darle otro valor a la idea de estar en el paraiso. No puedes confundir concepto con recurso visual.

"no silencies lo que no sabes expresar".

Guest's picture
Guest

crap comments are overdone!

joelapompe's picture
joelapompe
3507 pencils

yeah same idea, but it's done far better this time! It looks completely different anyway. They really added so much creative value to it...

Guest's picture
Guest

Wow! I'm love it

Guest's picture
Guest

I feel so pathetic when I see an art director who is an illustrator at the same time. It's scary.
I can barely draw, myself.

hari.'s picture
hari.
375 pencils

great ad

Guest's picture
Guest

ya did good, kid. real good.

Guest's picture
Guest

FUCKING GREAT!
WELL DONE.

Guest's picture
Guest

wow!
amazing!

Guest's picture
Guest

fantastic! great job!

Guest's picture
Guest

genial!!!!!

Guest's picture
Guest

fucking good

Guest's picture
Guest

yes!!!!=)

Guest's picture
Guest

the one publicis did is obviously much better. greater insight.
and what about that ilustration? the trees look like basic photoshop tryouts

_yan_'s picture
_yan_
163 pencils

I agree It's similar to the AXN ad, but here the execution is way better. And the travel theme is much clear than the Lost one. I know it's unfair, but this one has some serious chances at festivals.

jeann's picture
jeann
107 pencils

this is so so true! well, it seems like the ad did reach out to its two distinctive group of target audience effectively. (: nice one!

Guest's picture
Guest

what is the meaning of drawing?

Guest's picture
Guest

Really fantastic! great job!

www.Designersofworld.com

Guest's picture
Guest

great work

andylefty's picture
andylefty
4533 pencils

brill!

bembridge's picture
bembridge
72 pencils

This really "pops" and has stopping power.... and captures the idea and imagination that travel gives people great. Lots of fun !

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

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