Cadbury Canada: Bike factory

Check it out at: www.thebicyclefactory.ca

Advertising Agency: The Hive, Toronto, Canada
Creative Director: Simon Creet
Art Director: Paul Parolin
Copywriter: Michelle Spivak
Photographer: Mark Zibert
Other additional credits: Chuck Gamage Animation/E3 Consulting
Released: May 2009

The Bicycle Factory is a promotion for Cadbury where they are getting consumers to help them send 5000 Bicycles to Africa. In Africa a bicycle is much more than just a bicycle, it's access to schools, it's an ambulance, it's a way to move greater distances at faster speeds than on foot, and to carry more as well. Every time you enter a cadbury UPC online, it gets turned into a bicycle part. Watch live as your part gets added to a bicycle, plus explore the factory to watch videos and find out more about the initiative.

39 comments

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Guest

Wow, pretty boring idea, regardless of the cause.

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Guest

Wow, pretty boring comment from the previous reader. Obviously doesn't have a mother or one that cares for him/ her. So sad :(

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Shame on you .. really ... whoever you are .. simply unbelievable SHAME ON YOU !!!

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really fun. must be the follow up to Gorilla

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Excellent Idea

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Excellent Idea

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Wow, pretty boring comment from the previous reader. Obviously doesn't have a mother or one that cares for him/ her. So sad :(

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noble cause and a great campaign....

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good idea. good cause. fun site.

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Gerry Graf strikes again. Nice job.

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Fun with a cause! Sic!

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FUN WITH A CAUSE! SIC!

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I hate the whole f'n cause marketing wave we're riding but this one makes me smile.

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Nice work!

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This isn't Gerry Graf, it's Richard Flintham at Fallon London. Graf keeps getting credit for his work but all Cadbury creative is out of Fallon London. Saatchi just takes .uk and miraculously turns it into .com. Next time you want to dole out credit, get the story straight.

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Read the credits. You just looked like a fool - good thing your comment is anonymous.

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nice

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nice

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Flintham strikes again. Can he do no wrong?

BIO:

Job
Executive creative director

Company
Fallon London

Work Telephone
+44 (0)20 7494 9120

Address
Elsley Court, 20-22 Great Titchfield Street, London, , W1W 8BE

Born
Lincoln.

Career highlights
Fallon.

Most cringeworthy moment of your career
Probably some sort of team-building exercise.

Best thing about your job
Doing.

Worst thing about your job
Talking about doing.

Advice for a wannabe A Lister
Make sure you want to do something else more.

If you could be anyone else in this business, who would it be?
Will Gompertz. His office is in Tate Britain.

What would you do on a sabbatical?
Probably build something.

Your USP?
Ask Laurence Green.

What would you change about yourself?
My toes to stop aching after football.

Favourite media
Ideas.

Favourite shop
Old bookshops.

What’s the biggest lie you’ve told?
It wasn’t me.

How many toilets do you own?
I don’t feel that any of my toilets are actually mine.

What can’t you live without (apart from family)?
The sea.

Lowdown
Flintham waved farewell to his creative compatriot Juan Cabral this year, with whom he’s produced some great campaigns. The softly spoken creative, whose messy desk is a testament to his unprocessed yet intelligent thinking, continues to ensure the agency’s output is top notch.

Guest's picture
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And I thought the eyebrows were cheeky. Well done lads.

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Guest

they should have done gorillas building the bikes with Phil Collins playing all the time.

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Guest

this is great work! I am sure this will changes lives great work

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Eyebrows was a lame follow up. this is better. Obviously a play on the Cadbury UK factory site.

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cute video promoting a good cause.

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cute video - indulgence for a good cause.

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nice use of flash. Could benefit from faster load manager.

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great work

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Hey, I've got an idea...Let's send crappy bikes to Africa and give them away to people! That's a really smart and educated way to not only destroy the dignity of people, but also let fat Westerners continue to eat the chocolate guilt-free! BOYCOTT THIS CAMPAIGN. It's initiatives like this that are killing the livelihood of the African people.

Guest's picture
Guest

Nice idea badly executed.

How many guest posts are from the agency that created this in an attempt to make it look like people love it I wonder?

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cant say much cause im not a candian

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Guest

We are Legitimate registered Company under licensed number(RC55724).We ship
via UPS, and your ordered items will get to your door step within 48
hrs(Two Working Day).We sell all kinds Cannondale, Cervelo, Ellsworth,
Giant, Jamis, Klein, Kona, Litespeed, Rocky Mountain, Santa Cruz,
Specialized, Trek, Gary Fisher bikes.

EMAIL ADDRESS ; bike_store1@yahoo.com.com

IF YOU DON'T SEE YOUR CHOICE HERE YOUR ASK FOR OUR FULL PRICE LIST OF THE BIKE.

Here are some of our best offers:

NEW Kona 2009 Stab Deluxe Bike $1,400

NEW Kona 2009 Dawg Deluxe Bike $1,370

NEW Kona 2009 Hei Hei 2-9 Bike $1,200

NEW Kona 2009 Bass Bike $1,000

NEW Kona 2009 Kula Deluxe Bike $1,100

NEW 2008 CANNONDALE Rush Carbon 4 Bike $1,400

NEW 2008 CANNONDALE Rush 6 Bike $1,200

NEW 2007 Cannondale Six13 Team 1 Dura Ace Road Bike $2,000

NEW 2008 CANNONDALE Moto 3 Carbon Bike $1,900

NEW Trek 2009 Madone 6.5 Bike #2,100

NEW Trek 2009 Madone 6.5 Pro Bike $2,200

NEW Trek 2009 Session 88 DH Bike $2,104

NEW Trek 2009 Session 88 FR Bike $2,201

NEW Trek 2009 EX9 Bike $1,900

NEW Trek 2009 EX8 Bike $1,500

NEW GT 2009 Zaskar Pro Bike $1,201

NEW GT 2009 Force 2 Bike $1,100

NEW GT 2009 Zaskar Expert Bike $1,000

NEW GT 2009 Force 3 Bike $1,010

NEW Orange 2009 224-Evo World Cup Bike $3,000

NEW Orange 2009 Five SE Bike $2,300

NEW Orange 2009 224-Evo Race Bike $2,100

NEW Orange 2009 ST4 SE Bike $2,000

NEW 2007 Specialized Stumpjumper Comp Mountain Bike $1,000

NEW 2007 Specialized Epic Marathon Mountain Bike $1,400

NEW 2007 Specialized Roubaix Pro Road Bike $1,500

NEW 2007 Specialized Ruby Pro Road Bike $1,450

NEW 2008 GARY FISHER HiFi Pro Bike $1,800

NEW 2008 GARY FISHER Supercaliber Bike $1,550

NEW 2008 GARY FISHER HiFi Deluxe Bike $1,600

NEW 2007 Giant Anthem 1 Mountain Bike $1,200

NEW 2007 Giant Reign X0 Mountain Bike $1,800

NEW 2007 Giant Tcr Composite 1 Road Bike $1,500

NEW 2007 Santa Cruz Blur LT Mountain Bike $2,400

NEW 2007 Santa Cruz Nomad Mountain Bike $2,000

NEW 2007 Santa Cruz V 10 Mountain Bike $2,400..

NEW 2008 WHYTE E-5 XT Bike $2000

NEW 2008 WHYTE E-5 Works Bike $2,400

NEW 2008 WHYTE E-120 XT Bike $2,500

Cervelo R3 Dura-Ace 2008 Bike $2100usd

Cervelo RS Ultegra SL 2009 Bike $1200usd

Cervelo S1 2009 Bike ..$900usd

AND MANY MANY ... MODELS AVAILABLE AT THIS SPECIAL PRICE.

IF YOU ARE INTERSECTED PLEASE REPLY US VIA MAIL.

Contact :

EMAIL ADDRESS ; bike_store1@yahoo.com.com

Guest's picture
Guest

We are Legitimate registered Company under licensed number(RC55724).We ship
via UPS, and your ordered items will get to your door step within 48
hrs(Two Working Day).We sell all kinds Cannondale, Cervelo, Ellsworth,
Giant, Jamis, Klein, Kona, Litespeed, Rocky Mountain, Santa Cruz,
Specialized, Trek, Gary Fisher bikes.

EMAIL ADDRESS ; bike_store1@yahoo.com.com

IF YOU DON'T SEE YOUR CHOICE HERE YOUR ASK FOR OUR FULL PRICE LIST OF THE BIKE.

Here are some of our best offers:

NEW Kona 2009 Stab Deluxe Bike $1,400

NEW Kona 2009 Dawg Deluxe Bike $1,370

NEW Kona 2009 Hei Hei 2-9 Bike $1,200

NEW Kona 2009 Bass Bike $1,000

NEW Kona 2009 Kula Deluxe Bike $1,100

NEW 2008 CANNONDALE Rush Carbon 4 Bike $1,400

NEW 2008 CANNONDALE Rush 6 Bike $1,200

NEW 2007 Cannondale Six13 Team 1 Dura Ace Road Bike $2,000

NEW 2008 CANNONDALE Moto 3 Carbon Bike $1,900

NEW Trek 2009 Madone 6.5 Bike #2,100

NEW Trek 2009 Madone 6.5 Pro Bike $2,200

NEW Trek 2009 Session 88 DH Bike $2,104

NEW Trek 2009 Session 88 FR Bike $2,201

NEW Trek 2009 EX9 Bike $1,900

NEW Trek 2009 EX8 Bike $1,500

NEW GT 2009 Zaskar Pro Bike $1,201

NEW GT 2009 Force 2 Bike $1,100

NEW GT 2009 Zaskar Expert Bike $1,000

NEW GT 2009 Force 3 Bike $1,010

NEW Orange 2009 224-Evo World Cup Bike $3,000

NEW Orange 2009 Five SE Bike $2,300

NEW Orange 2009 224-Evo Race Bike $2,100

NEW Orange 2009 ST4 SE Bike $2,000

NEW 2007 Specialized Stumpjumper Comp Mountain Bike $1,000

NEW 2007 Specialized Epic Marathon Mountain Bike $1,400

NEW 2007 Specialized Roubaix Pro Road Bike $1,500

NEW 2007 Specialized Ruby Pro Road Bike $1,450

NEW 2008 GARY FISHER HiFi Pro Bike $1,800

NEW 2008 GARY FISHER Supercaliber Bike $1,550

NEW 2008 GARY FISHER HiFi Deluxe Bike $1,600

NEW 2007 Giant Anthem 1 Mountain Bike $1,200

NEW 2007 Giant Reign X0 Mountain Bike $1,800

NEW 2007 Giant Tcr Composite 1 Road Bike $1,500

NEW 2007 Santa Cruz Blur LT Mountain Bike $2,400

NEW 2007 Santa Cruz Nomad Mountain Bike $2,000

NEW 2007 Santa Cruz V 10 Mountain Bike $2,400..

NEW 2008 WHYTE E-5 XT Bike $2000

NEW 2008 WHYTE E-5 Works Bike $2,400

NEW 2008 WHYTE E-120 XT Bike $2,500

Cervelo R3 Dura-Ace 2008 Bike $2100usd

Cervelo RS Ultegra SL 2009 Bike $1200usd

Cervelo S1 2009 Bike ..$900usd

AND MANY MANY ... MODELS AVAILABLE AT THIS SPECIAL PRICE.

IF YOU ARE INTERSECTED PLEASE REPLY US VIA MAIL.

Contact :

EMAIL ADDRESS ; bike_store1@yahoo.com.com

Guest's picture
Guest

I find the "factory" well done and the concept EXCELLENT (even if the site is making me mental when I have problems entering UPC's!)> I know that Westerners can come up with rather self-gratifying ideas to help other countries (although ANYTHING IS BETTER than joining the actions of warmongering forces!).....however, if getting overfed Westerners to shove another chocolate bar down their throats yields benefits to other nations AND if this is likely the ONLY way that the overfed and overindulged will participate actively, then why get critical? Need to look at the outcome as well as the means and balance it out! I don't think the people of Ghana or any other selected country would domplain!

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Guest

i hated the Registration part... it made me get bored and quit the site.

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Guest

i hated the Registration part.. it made me get bored, and quit the page

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Guest

This was a massive failure for Cadbury. The agency responsible has recently been outed in Canada for paying people money for hits to make their target number set by the client and the site look more successful that it really was.

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Guest

I've heard the same thing that this agency has been named in the cash for hits scandal after it was caught buying hits in Asia to make it's online look more successful then it really is.

Guest's picture
Guest

ATTN : OLIVER B

My name is Chief Engr. kokou joy of Ashanti Gold Mines Obuasi – Ghana. In
addition to my discursion with you earlier today, I explain as follows:

I decided to contact you in this supply transaction following a damage at
the mining site. The company's management decided to go into a turn-around
maintenance in three faces which involves a total sum $35,000,000 USD
(Thirty-Five Million United States Dollars). Formerly,
I was the Engineer who headed the team that was incharge of purchasing the
materials needed for the turn-around maintenance. Presently, because of my
ill-health, I am working at the mining pit as the supervisor.

The present consultants who are incharge of the purchase of the materials
needed for the turn-around maintenance contacted me to give them the
contact of the company where I used to purchase the product called WHW
BOREX 10arms. Rightnow the quantity they need is about 300 cartons but I
don't want to give them the contact in Togo where I was buying the product
because of the price I was purchasing from them.

The price I used to buy the product from the company known as JOVAK
ENGINEERING S.A.R.L was $5,000 USD per carton (Five thousand United States
Dollars) and supply to the consultants at $8,000 USD per carton (Eight
Thousand United States Dollars).

Therefore because of the influence on the price, I don't want to disclose
to them my source of purchase of the product because if they go there they
will discover that the product is being sold at $5,000 USD and not $8,000
USD. Now, I want to recommend you to the consultant
as the dealer of this product in SEBIA so that you receive the money over
there as the dealer. As soon as you receive the money then you fly down to
Togo and buy the product in Togo and supply to the consultant here in
Ghana. Togo has free importation policy that is why
the price is cheaper in Togo.

Why I decided to inform you earlier is that the consultant might decide to
call you to find out the availability of the product from you and the
price. Please if they call you, accept that you are the
dealer of the product known as WHW BOREX 10arms in SEBIA and it is
available. Incase of any question arising, be informed that each carton
contains 10 boxes and all is stainless colour and the price per carton is
$8,000USD.

For your involvement in this deal, I will offer you 20% of the entire
profit for this first face which amounts to $180,000 USD (One Hundred and
Eighty Thousand United States Dollars).

Please do not let them understand that the price per carton is $5,000 USD.
As soon as you read this mail please get back to me without delay.

Thanks in anticipation,

CHIEF ENGR KOKOU JOY

MIch2's picture
MIch2
2 pencils

After watching the advert of Cadbury in Canada about how they want to make bicycle to be available for school children who they claim walk 4 hours before they get to school! Its a shame that Cadbury will go this length to lie about situation in Africa- Ghana to be precise. It is a big lie that African kids walk 4 hours to get to school and portraying Africa as a village or hamlet- Ghana especially. I am sure they cant do this kind of advert in Nigeria and go scot free. I am telling you guys categorically that it is a big lie that we walk 4 hours before we get to school- if that happens maybe one village in about 20 million people- this is greatly biased. This is a big corporate SCAM from CADBURY!!!

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