Amnesty International: Accomplice to a crime

If you don't denounce domestic violence you become an accomplice to a crime.
Call 213 861 664 and wash your hands of it.

Advertising Agency: McCann Erickson Lisboa, Portugal
Art Director: Pedro Morgado
Copywriter: Pedro Dias
Released: March 2009

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39 comments

Singularity's picture
Singularity
202 pencils

Not so sure about this one. Frankly, I don't think I'd appreciate getting that kind of shock as part of an advertising campaign. It would probably impact my willingness to return to that bar.

Jeff

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Guest's picture
Guest

It is a great idea and Amnesty is among the few clients that can use this kind of tactics to get their message out. Nonetheless i agree with you that it is a bit too much for the audience with both the "blood" AND the accusations. The copy should have been more informative than accusing.

Guest's picture
Guest

"scary... but good
the impact that generates is worth for remember"

some like it, some don't.

jsantanaxp's picture
jsantanaxp
397 pencils

yep.. interesting.

________________

Guest's picture
Guest

I think it has a great shock value. The soap is harmless. This is a great way to get out of the box while getting maximum attention. Just tell me you wouldn't walk out of the bathroom with that fresh on your mind and quite literally fresh on your hands. Also I do believe you would share the experience with every one in your party.

niniasufle's picture
niniasufle
407 pencils

scary... but good
the impact that generates is worth for remember

Chris's picture
Chris
1987 pencils

done before for a horror movie channel, i think by a singapore shop.

Guest's picture
Guest

chris, you need an haircut.

kergu's picture
kergu
6785 pencils

great!!

Guest's picture
Guest

It was already done 10 years ago from McCann-Er. in Switzerland.

Guest's picture
Guest

such desperate garbage so blatantly done for award shows. how many soap dispensers do you think they filled? one. just enough to get pics for the reprint. scam scam scam

ivan's picture
ivan

You're probably right. But why is that a problem? Nobody complains concept cars are not on the road. Or nobody wears catwalk fashion models. :)

Ivan Raszl, admin of AotW

Guest's picture
Guest

: )

AEQR's picture
AEQR
36 pencils

LoL... true. true.

Guest's picture
Guest

i'm sorry for your disbelieving. that's too negative: lighten up.

sirvan's picture
sirvan
29870 pencils

Too intrusive. And fake as well. Bad, agency, bad.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Would work better for a crime channel or something.

Guest's picture
Guest

havent there been a student work for a crime game few weeks ago...? part of the students campaign was this 1:1 idea...

rolling.stone's picture
rolling.stone
2740 pencils

Great

Thought provoking

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

copy of CLUE

hari.'s picture
hari.
375 pencils

wash your hands off it

Guest's picture
Guest

Cool... but it has been done before...

http://www.xipax.com/ad/1260/do-you-like-dario/

Guest's picture
Guest

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest's picture
Guest

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest's picture
Guest

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest's picture
Guest

What´s the point of being less chocking if then you dont remember??
I think that is very very straigth to the point.
I get the picture. Did you?

Guest's picture
Guest

I put my hands on it! Fantastic.

Guest's picture
Guest

Coolllllllllllllllllll!

LucasPS's picture
LucasPS
523 pencils

Just great, awesome ambient, perfect peace of work.

Guest's picture
Guest

The real question is, how would someone who has witnessed a domestic violence scene react after that, great ad, does the job.

Shamail Khadija's picture
Shamail Khadija
64 pencils

already done for some crime night television serial.

Shamail Khadija's picture
Shamail Khadija
64 pencils

already done for some crime night television serial.

Guest's picture
Guest

who cares if its been done or not. still, it adds something..
i think amnesty international is a very good client for this ambient.
i would say it has power

Guest's picture
Guest

http://adsoftheworld.com/media/ambient/clue_blood

funny. ironic too since clue was mine.

Guest's picture
Guest

.http://adsoftheworld.com/media/ambient/clue_blood

yeah this is definately not a 100 percent exact ripoff of clue. that i submitted last year.

Guest's picture
Guest

Uh, this was done a year ago. And done for a more appropriate product/service at that. Student work, but still... it's been done.

http://adsoftheworld.com/media/ambient/clue_blood

mith85's picture
mith85
242 pencils

Uh, this was done a year ago. And done for a more appropriate product/service at that. Student work, but still... it's been done.

chunkdude's picture
chunkdude
31 pencils

this definately is a brand new idea that wasnt stolen from my student work i submitted last year. not stolen at all.

http://adsoftheworld.com/media/ambient/clue_blood

Guest's picture
Guest

fuckin amazing

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