Pringles Hot & Spicy: Pepper

Advertising Agency: Grey Worldwide, Frankfurt, Germany
Creative Director: Tim Jacobs
Art Directors: Katja Klodt-Bussmann, Peter Schönwandt
Copywriter: Christoph Pfeffer
Photographer: Thomas Balzer
Other additional credits: mo postproduction GmbH, Meike Wittenstein
Published: March 2009

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72 comments

mark3r's picture
mark3r
1940 pencils

This is excellent! Love hot & spicy food, this definitely appealing and fresh. Good execution/idea.

:::MARK3R:::

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

How clever.
Much touted and explored selling proposition in the category, but I have never seen this particular execution. This must be one of the quickest "get" in the history of no-copy advertising.

Hats off!

Guest's picture
Guest

you`re wrong - done before - 5 years ago for red rock deli and better executed

Guest's picture
Guest

you`re right - for an idea - that was created in some weeks - it takes one our time to do research - whether this idea was done before or not - and after finding out - its very hard to release a great thought - but its advertisers daily work - to start on a new thought - instead of ignoring the research result - this is very very poor self-manifestation of GREY

Guest's picture
Guest

love the visual

Guest's picture
Guest

but its done - next idea

GMR_PR's picture
GMR_PR
8 pencils

Simple, clever. Great Visual

Guest's picture
Guest

but its done

prohomopithecus's picture
prohomopithecus
39 pencils

nice one

Guest's picture
Guest

its done

superfel's picture
superfel
51 pencils

Like it!

Saadi's picture
Saadi
53 pencils

I only got it after seeing the visual bigger. Great one.

Guest's picture
Guest

but its done - next idea

Guest's picture
Guest

excellent

Mantufayo's picture
Mantufayo
580 pencils

Good one. I love picante!

Guest's picture
Guest

its done - booaar - just another copycat

Guest's picture
Guest

too forced

Guest's picture
Guest

Old kind of idea using images to see other things. Bad. Very bad.

Dale's picture
Dale
370 pencils

Hahahaha! Do you work in advertising?

See signature.

- The only thing more rare than a good ad is a good guest comment -

Steviec's picture
Steviec
126 pencils

Unfortunately was done about 5 years ago in Australia for a chip company - Red Rock Deli - will try to source the ad if possible. The art direction was much better than this too.

Steviec's picture
Steviec
126 pencils

http://www.youtube.com/watch?v=_JoVHDOVovw - here's what it looked like.

Guest's picture
Guest

everything has been done before somewhere

Guest's picture
Guest

and what do you recomment - that all creative should quit their jobs - because everything was done somewhere - so now we have found a new job category for advertisers: COPYCATDIRECTORS ????? - what a shame for creative advertisers

Goblin's picture
Goblin
407 pencils

Very nice! good job!

Guest's picture
Guest

Great.

Guest's picture
Guest

but done - a good idea imitated - what a bad creative thought

Guest's picture
Guest

its spicely good

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Forzado

- Más vale solo que mal que por bien no venga.

Guest's picture
Guest

yeah good idea man may bethe background must be alittle fresh tomake the visul more stand out......bravo

aaron.ovadia's picture
aaron.ovadia
22 pencils

That is amazing.

Guest's picture
Guest

like it. good execution.

NastyJester's picture
NastyJester
744 pencils

Inspired. And you don't have to work hard to get it... like Jet Propulsion Lab said, instant "get".

Man, now I wants me some of those. And what better can you say about an advert really?

Guest's picture
Guest

great!

Guest's picture
Guest

So 90s

Guest's picture
Guest

I hate it, too

Guest's picture
Guest

your supposed to get your prostate checked by a gp, not with your own head!

TRICKY's picture
TRICKY
3930 pencils

not Cannes but effective

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Cannes Silver!

nice work Grey Frankfurt! Keep on Rockin'!

Guest's picture
Guest

in what category - best hiding copycat???

everartz's picture
everartz
7611 pencils

helarious!!!!!!!!!
--
Everartz

| Everartz |

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like it. Simple and effective.

soulpheonix3996's picture
soulpheonix3996
53 pencils

Nice, try enlarging the chips, 'cause they'll look like dots on a T.V screen, if it flies....

ackattak's picture
ackattak
396 pencils

Nice! A very quick, fresh approach to an extremely over-advertised selling proposition.

Guest's picture
Guest

puta k malo

Notorious's picture
Notorious
631 pencils

idea is nice but still should have been much clearer

outsmart me, if you can

maashookshee's picture
maashookshee
414 pencils

hey this one is great respect for that i love it before and now .. great job ... if it was bigger just a pit so the chips can be identified fast with out the logo...

ssguixi's picture
ssguixi
215 pencils

cute

Rammal's picture
Rammal
42 pencils

AMMMMMMAZZZZING!

maxwell

Guest's picture
Guest

Goood

Gott's picture
Gott
36 pencils

LOL...in a good way!

Sweet concept. I think the chips are probably as big as you can make them to look like seeds...I'm sure you toyed around with many sizes though...i would hope!

I'd like to see other executions...if you had anymore.

premc's picture
premc
917 pencils

nice one !! 7/10

radical

jai hind's picture
jai hind
356 pencils

its get to got some metal, sure

jai hind
art director

hari.'s picture
hari.
375 pencils

HOT Yummy ad

Guest's picture
Guest

I loed it. Wow.

goci134's picture
goci134
241 pencils

thats it!

Guest's picture
Guest

The previous ad (hot air balloon) was better

Guest's picture
Guest

just perfect

Guest's picture
Guest

just excellent!

Wadih A3's picture
Wadih A3
256 pencils

EXCELLENT!

Guest's picture
Guest

Wow how creative.

Guest's picture
Guest

is copycat creative???

Guest's picture
Guest

No pasa nada con tu aviso junior copy. Estás en 1990

Guest's picture
Guest

repeadtedly visual and idea.

Guest's picture
Guest

Red Chilly all ways mouth watering

LucasPS's picture
LucasPS
523 pencils

Very good but nothing new.

Extraño las pringles!!!!!

bryan9's picture
bryan9
110 pencils

Done thousand times!!!!!!!!!!!!!

Guest's picture
Guest

I have no doubt that somebody has equated a hot and spicy product with a chili pepper before. But instead of simply shouting 'done' or something even sillier, perhaps you might be so kind to show other executions.

msedik's picture
msedik
2 pencils

very nice

Guest's picture
Guest

too many comments for this ad. So i won't comment !

yvancg's picture
yvancg
222 pencils

It would be good if the people saying done would post the links of the "copied" ads they are referring to.
Just having someone writing "done" with a guest account in a comment is a bit fishy. And their comment is not valid until they demonstrate the copy.
I like the idea and it is the first time i see it.
I am not fan of the background tough, a bit "heavy".
And the white type in the logo is hardly visible, would gain to be slightly bigger.
But overall an excellent idea!

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

mockingbird's picture
mockingbird
238 pencils

now this is what i call brilliance.

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