Pringles Hot & Spicy: Pepper
Advertising Agency: Grey Worldwide, Frankfurt, Germany
Creative Director: Tim Jacobs
Art Directors: Katja Klodt-Bussmann, Peter Schönwandt
Copywriter: Christoph Pfeffer
Photographer: Thomas Balzer
Other additional credits: mo postproduction GmbH, Meike Wittenstein
Published: March 2009
72 comments
This is excellent! Love hot & spicy food, this definitely appealing and fresh. Good execution/idea.
:::MARK3R:::
How clever.
Much touted and explored selling proposition in the category, but I have never seen this particular execution. This must be one of the quickest "get" in the history of no-copy advertising.
Hats off!
you`re wrong - done before - 5 years ago for red rock deli and better executed
you`re right - for an idea - that was created in some weeks - it takes one our time to do research - whether this idea was done before or not - and after finding out - its very hard to release a great thought - but its advertisers daily work - to start on a new thought - instead of ignoring the research result - this is very very poor self-manifestation of GREY
love the visual
but its done - next idea
Simple, clever. Great Visual
but its done
nice one
its done
Like it!
I only got it after seeing the visual bigger. Great one.
but its done - next idea
excellent
Good one. I love picante!
its done - booaar - just another copycat
too forced
Old kind of idea using images to see other things. Bad. Very bad.
Hahahaha! Do you work in advertising?
See signature.
- The only thing more rare than a good ad is a good guest comment -
Unfortunately was done about 5 years ago in Australia for a chip company - Red Rock Deli - will try to source the ad if possible. The art direction was much better than this too.
http://www.youtube.com/watch?v=_JoVHDOVovw - here's what it looked like.
everything has been done before somewhere
and what do you recomment - that all creative should quit their jobs - because everything was done somewhere - so now we have found a new job category for advertisers: COPYCATDIRECTORS ????? - what a shame for creative advertisers
Very nice! good job!
________
www.itonijesve.com
Great.
but done - a good idea imitated - what a bad creative thought
its spicely good
Stellar.
Forzado
- Más vale solo que mal que por bien no venga.
yeah good idea man may bethe background must be alittle fresh tomake the visul more stand out......bravo
That is amazing.
like it. good execution.
Inspired. And you don't have to work hard to get it... like Jet Propulsion Lab said, instant "get".
Man, now I wants me some of those. And what better can you say about an advert really?
great!
So 90s
I hate it, too
your supposed to get your prostate checked by a gp, not with your own head!
not Cannes but effective
The man who stops advertising to save money is like the man who stops the clock to save time
Cannes Silver!
nice work Grey Frankfurt! Keep on Rockin'!
in what category - best hiding copycat???
helarious!!!!!!!!!
--
Everartz
| Everartz |
I like it. Simple and effective.
www.aaasmith.blogspot.com
Nice, try enlarging the chips, 'cause they'll look like dots on a T.V screen, if it flies....
Nice! A very quick, fresh approach to an extremely over-advertised selling proposition.
puta k malo
idea is nice but still should have been much clearer
outsmart me, if you can
hey this one is great respect for that i love it before and now .. great job ... if it was bigger just a pit so the chips can be identified fast with out the logo...
cute
AMMMMMMAZZZZING!
maxwell
Goood
LOL...in a good way!
Sweet concept. I think the chips are probably as big as you can make them to look like seeds...I'm sure you toyed around with many sizes though...i would hope!
I'd like to see other executions...if you had anymore.
nice one !! 7/10
radical
its get to got some metal, sure
jai hind
art director
HOT Yummy ad
I loed it. Wow.
thats it!
The previous ad (hot air balloon) was better
just perfect
just excellent!
EXCELLENT!
Wow how creative.
is copycat creative???
No pasa nada con tu aviso junior copy. Estás en 1990
repeadtedly visual and idea.
Red Chilly all ways mouth watering
Very good but nothing new.
Extraño las pringles!!!!!
Done thousand times!!!!!!!!!!!!!
I have no doubt that somebody has equated a hot and spicy product with a chili pepper before. But instead of simply shouting 'done' or something even sillier, perhaps you might be so kind to show other executions.
very nice
too many comments for this ad. So i won't comment !
It would be good if the people saying done would post the links of the "copied" ads they are referring to.
Just having someone writing "done" with a guest account in a comment is a bit fishy. And their comment is not valid until they demonstrate the copy.
I like the idea and it is the first time i see it.
I am not fan of the background tough, a bit "heavy".
And the white type in the logo is hardly visible, would gain to be slightly bigger.
But overall an excellent idea!
Yvan C. Goudard | Advertising Consultant | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancg | Coroflot: www.coroflot.com/yvan | Web: http://www.froggystyle.biz
now this is what i call brilliance.