McDonald's: 1x1

The 1x1 from McDonald's.

Advertising Agency: Heye & Partner, Munich, Germany
Creative Directors: Jan Okusluk, Oliver Diehr
Art Director / Copywriter: Volker Heuer
Photographer: Mathias Remmling
Released: October 2008

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27 comments

Guest's picture
Guest

Not sure what it said, but it's cool. I get that you can buy MacD cheap in Germany.

LoveSounds's picture
LoveSounds
125 pencils

It's cool. I like it.

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Guest's picture
Guest

How's your maths Herr Heuer?

Guest's picture
Guest

ooh. things that look like the arches, how original

Guest's picture
Guest

This is a design student brief.
I gave it in 1997. Scheizen housen.

Guest's picture
Guest

Your Mum must be so proud.

Guest's picture
Guest

yeah maybe you should try advertising, sounds like it that you're the man

Guest's picture
Guest

nice, original.

Guest's picture
Guest

Love it...

Guest's picture
Guest

no es original. no es tremendo, sólo es un recurso que estuvo de moda hace unos años gracias a cannes.

TRICKY's picture
TRICKY
3950 pencils

arch has been done so many times that it just blends into the scenery never the less simple and straight

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

everartz's picture
everartz
7611 pencils

all i got was that i can buy McDonald's cheap in Germany, but its not an original idea nor the execution
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Everartz

| Everartz |

dsklan's picture
dsklan
1927 pencils

one of the best arches ad!

Guest's picture
Guest

Very CLEVER!!!

Guest's picture
Guest

Clever, like it a lot..

Singularity's picture
Singularity
202 pencils

I guess its promoting the "Euro Menu" rather than the "Dollar Menu". It's clever. It's convenient that the Euro has the gilded edges. I also bet it sprung from an art director or CD looking down at the change on his desk (or his McDonald's tray).

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President, Singularity Design
www.SingularityDesign.com
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Guest's picture
Guest

yes it does promote the 1 euro products in german mcdonald's... hamburger = 1 euro, cheeseburger = 1 euro, fries = 1 euro and so on.. the promotion called "einmaleins" in english "one times one" or "1x1" and i think it is a great notice that the 1 euro coins have those golden edges.. great art work. and i think it is a original as well..

Guest's picture
Guest

wrong

not original at all

the 90's was awesome for making shit out of your logo

these guys missed the boat

Guest's picture
Guest

true about the 90's

BUT if the promotion is all about 1 euro coins.. than i think it is great!

it has a big relevance and it's realized perfectly!

great idea, great work!

Guest's picture
Guest

La zorra la hueá

jeann's picture
jeann
107 pencils

nice. (:
a clever solution to use the coins that way.

Guest's picture
Guest

So does the burger cost 1 Euro (1 x 1) as the headline suggests? Or 2 Euro (1 + 1) as the picture implies?. The coins as the arch is okay, but mixing in the reference to a 4 X 4 ad is confusing.

waldop81's picture
waldop81
6 pencils

I think that is very clear... clean message and perfectly apply for the product !

Guest's picture
Guest

So do the burgers cost 1 or 2 Euros?

Guest's picture
Guest

1 Euro and the promotion is called 1x1 (i think nine products by that time which cost 1 euro each)

nkeen's picture
nkeen
10 pencils

love these mcdonalds bus shelters!

dsg's picture
dsg
2 pencils

love these mcdonalds bus shelters!

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