Ads of the World

Ads of the World™ an All Creative World site

Loctite Super Attak: Wood

Loctite Super Attak: Wood
Your rating: None Average: 8.6 (60 votes)

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction/CGI: The Scope, Hamburg

32 Comments

Guest's picture

cannes !!!!

Guest's picture

Are you from Cannes?
I'm from Bordeax.
Vive la France!

Guest's picture

hahaha...

Guest's picture

i SAY YOU CANNES

Guest's picture

Jaa Scheißee

Guest's picture

Jaa Scheißee

eldeadevis's picture 306 pencils

Makes you feel good just by looking at it. Strong, nostalgic and straight on to the product bennefit. A total winner.

ivan's picture

Well said!

Lüerzers's picture 110 pencils

Let's think less about awards, and more about the consumers.

The ad reaches the edge it's supposed to, and for that, it works gorgeously. If it's a winner, it should just be an additional, not the only subject under discussion.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

krautland's picture 3180 pencils

you are of course right but I think those saying 'cannes' essentially agree with you. they have just found a single word for it.

ADebutant's picture 268 pencils

Wonderful. I agree. Cannes.
"Our factories make cosmetics. We sell hope." -M.Factor

Jet Propulsion Lab's picture 10719 pencils

I love it!

I like how they show you different objects (plastic, wooden and porcelain) without hammering you over the head with the product benefit (that it works on all materials.) Instead, they took the emotional approach for such an impersonal, utilitarian product.

bompa's picture 318 pencils

Very nice campaign, well done.

Guest's picture

perfect 10

Guest's picture
10

like this best.

Guest's picture
10

This will be a huuuuuuuge gold lion. Congrats to all the team, the nutcracker, the robot and whatever.

Guest's picture

questa si becca un bel leoneeee !!!! stupenda stupenderrima !!!
bravi !

Guest's picture

italians can do advertising?
are Vicky Gitto, Ricard Valero and Alessandro Mian british freelancers?

Guest's picture
10

Óptima campanha. Bem executada, simples, com uma sensibilidade superior e assente numa caracteristica do produto interpretada através dum insight humano relevante.
Prova que não é preciso recorrer a celebridades ou gajas boas para fazer campanhas em Itália.
5 estrelas e se ganhar em Cannes, será merecido.

Guest's picture

qué maravilla de campaña... delicada, emotiva... excelente dirección de arte
le dieron una vuelta increíble a la forma de vender el producto.
De acuerdo con el resto de los comentarios, esta campaña es de premios!!
Felicitaciones!!!

NatalieM's picture 1693 pencils

Man, I love the type treatment, too!

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

Guest's picture

Jaa Scheißee

gromain's picture 13 pencils

great insight
great job

be creative, or not. but make a shitload of money at least.
http://twitter.com/gromain

adgourmet's picture 65 pencils
9

SUPERB!!!

bottleHeD's picture 84 pencils

I have no idea what this ad is about, probably because i don't know what the product is. Can anyone tell me?

Guest's picture

what? this makes no sense.

Guest's picture

What? You make no sense!

Guest's picture

The others are ok... but this one is disturbing.

Guest's picture

that's hilarious

Guest's picture

cagooondeeeniaostiaputaaaa!!!

ghwlaws's picture 8 pencils

This was an incredible approach to advertise superglue. Emotions attached with this ad is well understood. Gauthier, Houghtaling and Williams

7788's picture 2 pencils

cagooondeeeniaostiaputaaaa!!!

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Recommend us on Google