31 comments

Guest's picture
GuestSaturday, March 21, 2009 - 10:09

cannes !!!!

Guest's picture
GuestSaturday, March 21, 2009 - 13:44

Are you from Cannes?
I'm from Bordeax.
Vive la France!

Guest's picture
GuestSaturday, March 21, 2009 - 14:47

hahaha...

Guest's picture
GuestSunday, March 22, 2009 - 05:03

i SAY YOU CANNES

Guest's picture
GuestTuesday, March 24, 2009 - 07:38

Jaa Scheißee

Guest's picture
GuestTuesday, March 24, 2009 - 07:40

Jaa Scheißee

eldeadevis's picture
306 pencils
eldeadevisSaturday, March 21, 2009 - 13:32

Makes you feel good just by looking at it. Strong, nostalgic and straight on to the product bennefit. A total winner.

ivan's picture
ivanSaturday, March 21, 2009 - 14:55

Well said!

Ivan Raszl, admin of AotW

Lüerzers's picture
110 pencils
LüerzersSunday, March 22, 2009 - 23:35

Let's think less about awards, and more about the consumers.

The ad reaches the edge it's supposed to, and for that, it works gorgeously. If it's a winner, it should just be an additional, not the only subject under discussion.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

krautland's picture
3241 pencils
krautlandTuesday, May 5, 2009 - 17:33

you are of course right but I think those saying 'cannes' essentially agree with you. they have just found a single word for it.

ADebutant's picture
268 pencils
ADebutantSaturday, March 21, 2009 - 15:56

Wonderful. I agree. Cannes.
"Our factories make cosmetics. We sell hope." -M.Factor

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabSaturday, March 21, 2009 - 17:34

I love it!

I like how they show you different objects (plastic, wooden and porcelain) without hammering you over the head with the product benefit (that it works on all materials.) Instead, they took the emotional approach for such an impersonal, utilitarian product.

bompa's picture
318 pencils
bompaSaturday, March 21, 2009 - 21:32

Very nice campaign, well done.

Guest's picture
GuestSaturday, March 21, 2009 - 23:29

perfect 10

Guest's picture
GuestSunday, March 22, 2009 - 06:19

like this best.

Guest's picture
GuestSunday, March 22, 2009 - 07:45

This will be a huuuuuuuge gold lion. Congrats to all the team, the nutcracker, the robot and whatever.

Guest's picture
GuestSunday, March 22, 2009 - 13:28

questa si becca un bel leoneeee !!!! stupenda stupenderrima !!!
bravi !

Guest's picture
GuestSunday, March 22, 2009 - 15:51

italians can do advertising?
are Vicky Gitto, Ricard Valero and Alessandro Mian british freelancers?

Guest's picture
GuestMonday, March 23, 2009 - 13:22

Óptima campanha. Bem executada, simples, com uma sensibilidade superior e assente numa caracteristica do produto interpretada através dum insight humano relevante.
Prova que não é preciso recorrer a celebridades ou gajas boas para fazer campanhas em Itália.
5 estrelas e se ganhar em Cannes, será merecido.

Guest's picture
GuestMonday, March 23, 2009 - 15:57

qué maravilla de campaña... delicada, emotiva... excelente dirección de arte
le dieron una vuelta increíble a la forma de vender el producto.
De acuerdo con el resto de los comentarios, esta campaña es de premios!!
Felicitaciones!!!

NatalieM's picture
1687 pencils
NatalieMMonday, March 23, 2009 - 16:56

Man, I love the type treatment, too!

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

-Natalie
http://www.nataliemarion.com

Guest's picture
GuestTuesday, March 24, 2009 - 07:37

Jaa Scheißee

gromain's picture
15 pencils
gromainWednesday, April 8, 2009 - 15:36

great insight
great job

toyoutoto, too, toyoutoutou.

adgourmet's picture
65 pencils
adgourmetWednesday, April 8, 2009 - 18:45

SUPERB!!!

bottleHeD's picture
84 pencils
bottleHeDThursday, April 9, 2009 - 01:02

I have no idea what this ad is about, probably because i don't know what the product is. Can anyone tell me?

Guest's picture
GuestThursday, April 9, 2009 - 02:08

what? this makes no sense.

Guest's picture
GuestThursday, April 9, 2009 - 04:08

What? You make no sense!

Guest's picture
GuestFriday, April 10, 2009 - 05:58

The others are ok... but this one is disturbing.

Guest's picture
GuestThursday, June 10, 2010 - 09:33

that's hilarious

Guest's picture
GuestThursday, August 6, 2009 - 07:20

cagooondeeeniaostiaputaaaa!!!

7788's picture
2 pencils
7788Friday, October 14, 2011 - 23:51

cagooondeeeniaostiaputaaaa!!!

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