Loctite Super Attak: Wood
Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction/CGI: The Scope, Hamburg
32 Comments
cannes !!!!
Are you from Cannes?
I'm from Bordeax.
Vive la France!
hahaha...
i SAY YOU CANNES
Jaa Scheißee
Jaa Scheißee
Makes you feel good just by looking at it. Strong, nostalgic and straight on to the product bennefit. A total winner.
Well said!
Let's think less about awards, and more about the consumers.
The ad reaches the edge it's supposed to, and for that, it works gorgeously. If it's a winner, it should just be an additional, not the only subject under discussion.
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Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net
you are of course right but I think those saying 'cannes' essentially agree with you. they have just found a single word for it.
Wonderful. I agree. Cannes.
"Our factories make cosmetics. We sell hope." -M.Factor
http://web.mac.com/ericrice_ad
I love it!
I like how they show you different objects (plastic, wooden and porcelain) without hammering you over the head with the product benefit (that it works on all materials.) Instead, they took the emotional approach for such an impersonal, utilitarian product.
Very nice campaign, well done.
perfect 10
like this best.
This will be a huuuuuuuge gold lion. Congrats to all the team, the nutcracker, the robot and whatever.
questa si becca un bel leoneeee !!!! stupenda stupenderrima !!!
bravi !
italians can do advertising?
are Vicky Gitto, Ricard Valero and Alessandro Mian british freelancers?
Óptima campanha. Bem executada, simples, com uma sensibilidade superior e assente numa caracteristica do produto interpretada através dum insight humano relevante.
Prova que não é preciso recorrer a celebridades ou gajas boas para fazer campanhas em Itália.
5 estrelas e se ganhar em Cannes, será merecido.
qué maravilla de campaña... delicada, emotiva... excelente dirección de arte
le dieron una vuelta increíble a la forma de vender el producto.
De acuerdo con el resto de los comentarios, esta campaña es de premios!!
Felicitaciones!!!
Man, I love the type treatment, too!
-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com
-Natalie
http://www.nataliemarion.com
Jaa Scheißee
great insight
great job
be creative, or not. but make a shitload of money at least.
http://twitter.com/gromain
SUPERB!!!
I have no idea what this ad is about, probably because i don't know what the product is. Can anyone tell me?
what? this makes no sense.
What? You make no sense!
The others are ok... but this one is disturbing.
that's hilarious
cagooondeeeniaostiaputaaaa!!!
This was an incredible approach to advertise superglue. Emotions attached with this ad is well understood. Gauthier, Houghtaling and Williams
cagooondeeeniaostiaputaaaa!!!
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