WWF Earth Hour: Darth Fladder

http://www.facebook.com/pages/Darth-Fladder/54229321545?ref=ts

Advertising Agency: Germaine Brussels, Belgium
Creative Director: Dirk Domen
Creatives: Jef Boes, Pieter Claeys
Photographer: Evert Thiry
Retouch: kaydesign.be

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22 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Love it.
What a fantastic direct mail/post card idea to promote this now-annual event. Remember those all-black Earth Hour ads and posters from last year? This is so much more fun and conceptual stuff. This card actually makes me want to get on their mailing list. And that's a huge compliment from me!

Will I turn off all the lights around me for one hour on that night?

Now that's an entirely different discussion...

iraoksman's picture
iraoksman
155 pencils

brilliant ahahah ! *love*

Guest's picture
Guest

probably because you are stupid

Guest's picture
Guest

så dum. ja du er!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

How did they get George Lucas to aprove this? omg well it's for the sake of nature

TRICKY's picture
TRICKY
3930 pencils

borrowed interest

The man who stops advertising to save money is like the man who stops the clock to save time

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I actually don't mind it in this case. Lord Vader character can be taken into various other aspects of the campaign (if they have the budget for it) and become more of an integrated centerpiece for the whole event. I just love the simplicity of the message here and the perfect "vehicle" to deliver it.

kikkercurry's picture
kikkercurry
24 pencils

bugger all photography and post

Darth Fladder's picture
Darth Fladder
2 pencils

Visit my Blog with additional photos of me saving the planet !

http://www.facebook.com/pages/Darth-Fladder/54229321545?ref=ts

or go to www.earthhour.be and sign up now !

camilorendon's picture
camilorendon
13 pencils

I like it!!
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Guest's picture
Guest

I'm curious to know whether they got the permission of Leo Burnett's to use the Earth Hour brand...

Guest's picture
Guest

It's not a scam. Germaine has the account of wwf in Belgium....

Blair Semenoff's picture
Blair Semenoff
651 pencils

Really good!!

Guest's picture
Guest

Badly explained on this board but a nice idea nonetheless.

Guest's picture
Guest

good thinking jenkins!

Guest's picture
Guest

look this link, i remembered this idea time ago

http://www.youtube.com/watch?v=YyvVx81v7wA&feature=PlayList&p=9CA722A6...

bye

Guest's picture
Guest

so?

deepside's picture
deepside
177 pencils

very good concept,funny!but the visual isn't really explain clearly

Guest's picture
Guest

hey im new to all of this
i know it main simple but i have an essay i need to write on this and im struggling
can anyone please tell me what is..
1. the purpose of ad
2. target audience *if anyy- sex,age, income, lifestlye etc
3. what techniques are used eg symbolism, lighting, colour, background, writen codes, technical codes, symbolic codes um, stereotypes, camera angle, clothing, body language
4. is there like prior knowledge needed (like i think that means the ads more effective if we know who darth vader is)
my essay question is "analyse the techniques used to influence the target audience of the advertisement".
help would be greatly appreciated.
if they could either jus comment it or email directly to mitchcook@live.com
thankyou

JAG's picture
JAG
166 pencils

Boring. Silly.

Olafski001's picture
Olafski001
1194 pencils

nice one guys

Guest's picture
Guest

cannes cannes cannes !

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