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Public awareness: Global warming

Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Director: Ricardo Carvalho
Art Director / FX supervisor: Reinaldo Pina
FX artist: Rodrigo Pina
Post Production / 3D: Tribbo Post
Photographers: Ricardo Carvalho, João Carvalho
Assistant Art Director: Keyla Akemi
Assistant Copywriter: Angela Ribeiro
Audio: Comando-S
Aired: January 2009

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75 comments

Guest's picture
Guest

Very powerful, great job!!

picopalqlea's picture
picopalqlea
999 pencils

wow!!! feel the same with my mortgage.

Waqqas's picture
Waqqas
42 pencils

Yep! feeling the same about capitalistic economies.

Guest's picture
Guest

wow, very good

lkerlker's picture
lkerlker
8 pencils

great!
great!!
great!!!

Guest's picture
Guest

well done - point is clear - a very moving suspenseful spot - thumbs up

Guest's picture
Guest

really good

Guest's picture
Guest

woooow
very goodd loco
muy bueno
demasiado

jorge00's picture
jorge00
76 pencils

very strong insight, great job

Guest's picture
Guest

great~~i like it~

Guest's picture
Guest

Wow.

Guest's picture
Guest

Very nice. :)

-T.J.Mapel

rainbow's picture
rainbow
30 pencils

Nice. I like this :)

Guest's picture
Guest

congrats!!!!!!!!!!

Guest's picture
Guest

brilliant

Tman's picture
Tman
19 pencils

Simple yet powerful. Such ads really make you think about the concerned subject. Keep up the good work guys! All the best for future.

Guest's picture
Guest

WOW!

Guest's picture
Guest

superb

Guest's picture
Guest

what can I say? It really brings tears to my eyes, so moving, so straight to the point like a dagger in your heart. I salute you...

kalpesh78's picture
kalpesh78
2580 pencils

its a lovely thought... want to see it as a campaign.
more ideas like this.

ideas....30 minutes nahi toh free.

addesire's picture
addesire
10 pencils

brilliant...nice work

dshott's picture
dshott
475 pencils

wicked, nice little tune too.

more onion's picture
more onion
22 pencils

I love it!

sahare's picture
sahare
4 pencils

superb

Roshan Quintus's picture
Roshan Quintus
669 pencils

wow!!!! very nice work
just bear clip alone is enough

bite me

Guest's picture
Guest

boy oh boy..
i pray for all the PI golds in all the adfests. nothing is more deserving in a segment and on a subject that's become so "over"used.
kudos to the entire team

tirthankar

Guest's picture
Guest

That's why I visit AOTW twice a day. There's is still good advertising here to find.

Guest's picture
Guest

maaaaaaaaaaaaaaaaaaaaan
this is the best one i've seen yet

slip's picture
slip
919 pencils

sigh. encore! love it.

SJB

john doe's picture
john doe
1571 pencils

great.
nice to see, that it is still possible to think in a new way for a very old issue.

pork_eater's picture
pork_eater
662 pencils

Brilliant, brilliant, brilliant...
Did I mention Brilliant ?

Guest's picture
Guest

Fantastic! Great job

Wordnerd's picture
Wordnerd
6662 pencils

Great stuff

Guest's picture
Guest

Its excellent!!!

mark3r's picture
mark3r
1940 pencils

Amazing insight. Hats off.

:::MARK3R:::

Guest's picture
Guest

true

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

A bit of a letdown of a line at the end. But the visual storytelling more than makes up for it. Maybe they had a different line in the original spot (in Portugese)?

I like how they brought back humanity into the issue. I remember my very first mentor in advertising (back in the early 90's, cough cough..) telling me to make every ad "personal" as much as possible.

Very memorable spot.

Zeus's picture
Zeus
912 pencils

GREEEAAATTTT!!!!!

dnic garcia's picture
dnic garcia
22 pencils

lovely! smart!

Good job!

owsianka's picture
owsianka
103 pencils

I like it :)

danielrt's picture
danielrt
2 pencils

This movie makes me cry. amazing!
great Ad. Congratulations for everyone :D

gmint7's picture
gmint7
2685 pencils

:::J:::

black pencil.

:::J:::

alnore's picture
alnore
212 pencils

awesome,

it's like right in my face

Guest's picture
Guest

I would say disturbing.

Guest's picture
Guest

cool.

carreira's picture
carreira
10 pencils

Awesome spot!!!

smohnish's picture
smohnish
9 pencils

Brilliant,
awesome,
absolute,
bang on,
Superb,
Fantastic,
great,
excellent,
Wooooooooooooooooow

green's picture
green
10 pencils

brilliant idea good ad

Quartarolo's picture
Quartarolo
10 pencils

perfect!

fantastic job

Guest's picture
Guest

well done, should work

Guest's picture
Guest

just great in all aspects

Guest's picture
Guest

Readers are invited to check their ecological footprint at www.myfootprint.org

Guest's picture
Guest

Greaaaaaat

JAG's picture
JAG
166 pencils

Interesting. Keeps you wondering right up to the end.

thelionaspirant's picture
thelionaspirant
143 pencils

Beautiful, something fresh in this cluttered category.

ricky.vinluan's picture
ricky.vinluan
62 pencils

ricky.vinluanhahahaha so funny... so interesting...so brilliant idea.!

Guest's picture
Guest

great, brilliant... very nice work!!!!!

Guest's picture
Guest

great, brilliant... very nice work!!!!!

Guest's picture
Guest

great, brilliant... very nice work!!!!!

sold's picture
sold
3219 pencils

simple beautifull great job!!!
GP in i-wish-i-had-done category.

"lets make a film that a man grows day by day until he can not enter his own house, then show a polar bear on a piece of ice in the ocean"
its sooooo simple that could be taken as "obvious", and that is exactly what make this work just brilliant.

the way they show the idea, the idea, music, timing, everything is just great.

best since several times here.

thanks for let me post the words 'simple' and 'obvious' in 1 comment for a really great brilliant job.

adjunkie375's picture
adjunkie375
42 pencils

WOW! Just brilliant!!!!!

Guest's picture
Guest

"Focking" gr8.

Guest's picture
Guest

love it

Guest's picture
Guest

spellbound!

Guest's picture
Guest

poutz.. fodastico o video.. =) ruless

Guest's picture
Guest

The only ad i've seen in a long time which is so understatedly in your face. Brought tears to my eyes.

Guest's picture
Guest

Cool and great idea

_yan_'s picture
_yan_
163 pencils

And the ending is fantastic. Congrats.

she_kai's picture
she_kai
221 pencils

Greaaaaaaaaaaaaaaaaaaaaaaaat! i love it
i hear the polar bear saying "no~"

Valentina Cassano's picture
Valentina Cassano
2 pencils

Great!!!
Fantastic job..

Temple's picture
Temple
9621 pencils

excellent brazilian advertising.

Juank Franco's picture
Juank Franco
15 pencils

Excellent! Very touching and memorable!

Guest's picture
Guest

Did not expect the ending... Very touching and powerful message.

Guest's picture
Guest

Did not expect the ending... Very touching and powerful message.

Rammelasen's picture
Rammelasen
71 pencils

Nice. Caught my attention and got me to really feel it. Could have been a little more sad though. But great work!

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