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Emirates A380 Exaggerate: Skiing

Advertising Agency: Lean Mean Fighting Machine, London, UK
Creative Directors: Sam Ball, Dave Bedwood
Art Director: Alex Shapowal
Copywriter: Alex Buchanan-Dunlop
Production Company: Bare Films
Director: Sam Leifer
Account Manager: Amy Hancock
Producer: Annis Bailey
Planner: Fransje Schoenmaker
Media agency: Starcom Worldwide
Released: February 2009

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Guest's picture

Very nice!!

I hate spec's picture
I hate spec
46 pencils

Different. Nice.

p.syche's picture
267 pencils

i think it's really really good, but it misses just one thing: a better connection between the ski story and the shower-on-the-plane story. he could add like: "and on the flight home..." or something like that.

otherwise i agree that it's different and pretty great :)

gmint7's picture
2685 pencils


i think u kinda missed the point.. : P

the ad exaggerates his personal story differently except that the showers are described the same way in all the three exaggeration .. sort of showing = showers on the plane = not exaggeration = real..


p.syche's picture
267 pencils

no no, I got that. and I actually liked that a lot :)

if you just take a look at the other ads You'll see they made connections between the two stories. and I think the other ads sound better.

erin montemurro's picture
erin montemurro
373 pencils

psyche is right and he didn't miss the point -his point about the need for improvement between the link to the airplane ride needs a stronger connection - aside from that a brilliant piece of work

how do like them apples

Guest's picture

i love these

Guest's picture

Different, new sort of work

Guest's picture

very different and FUN!

Guest's picture

I over took a falcon - best use of random copy in an ad this year award.

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