Mercedes-Benz: E-Class Web Special

To the Web special: http://www.concert-in-e.com

In order to show the outstanding comfort and safety of the new E-Class, we invited a Formula 1 legend and one of the best jazz singers around to take a very special test drive.
A test which made the highest demands of the car in terms of comfort and security: a concert-level performance of a jazz classic in an E-Class driven around a racetrack.

Advertising Agency: Jung von Matt/next, Hamburg, Germany
Creative Directors: Bernd Kraemer, Timm Hanebeck
Art Director: Martin Strutz
Design: Johannes Widmer, Alexander El-Meligi, Ralf Lechner, Nina Borrusch, Christoph Jaeger
Concept: Robert Ehlers, Christian Behrendt, Jevgeni Beliaikin, René Lamberti
Copywriter: Sven Keitel
Programmers: Nils Doehring, Lennart Kruse, Benjamin Herholz
Consulting: Julia Hoffmann, Claus Jacobsen
Concept: Ingken Wagner
Released: January 2009

Related videos by Shutterstock

10 comments

salamandos's picture
salamandos
1947 pencils

I like!

Guest's picture
Guest

It's sharp, however I'm confused on the guy standing in the back.

Guest's picture
Guest

thats jean alesi - a former formular 1 driver

Guest's picture
Guest

great photoshoping... not!

Guest's picture
Guest

I do agree the photoshop work in terms of absolute realism needs work. However, this is a new style, the superimposing of close but not perfectly set images. You can see this in a wide-array of ads. A lot of people confuse it for bad PS work, but it is in far too much use to be considered a flood of bad designers with high end clients, albiet they exists in mass. This, however, expresses that this is a trend and followers and analyticals should stop and take notice.

Guest's picture
Guest

no photographer credit?

Guest's picture
Guest

haai. you people. read the rationale and go to the link. who care about the photoshop in this instance? really!

Guest's picture
Guest

it is very unprofessional to publish such a badly retouched picture.
every element of the brand communication must be perfect! this is the standard of mercedes.

Guest's picture
Guest

what does having a jazz singer drive a car have anything to do with selling one? i don't get it...

she_kai's picture
she_kai
221 pencils

perfect excution ,full of style,make all the advantages dramatized

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments