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Loewe: Sound

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E
Aired: December 2008

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96 comments

Guest's picture
Guest

Made me smile.

jsantanaxp's picture
jsantanaxp
397 pencils

nice111111111

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http://comunique9.blogspot.com

dshott's picture
dshott
475 pencils

made me waste a minute and a half of my life

Guest's picture
Guest

you're an idiot. and I bet you can't get a job in advertising.

Guest's picture
Guest

Check Duncan website link...he don't do advertising.
congratulations to the creative team, this is brilliant.

Guest's picture
Guest

Agreed 100%

dshott's picture
dshott
475 pencils

Dear charming guests, don't get your knickers in a twist.
I haven't tried to get a job in advertising.
I am not in advertising.
I have a job.
I have an opinion.

Guest's picture
Guest

Free advice :
If this comercial made you loose your time, I'll help you to save yours...Don't even try to find a job in advertising and hang on to you actual job.

Guest's picture
Guest

Duncan if you had something brilliant to show maybe your comment would be interesting, but you`re obviously not a genius. Sorry.

Guest's picture
Guest

You are jealous, and it's show!

Mandark's picture
Mandark
407 pencils

very very good. made my morning... funny. good work.

"U think it's perfect?! Press delete and start again!"

Guest's picture
Guest

Why not capitalize the R in realistic?

zmekyus's picture
zmekyus
120 pencils

this is great job guys...very nicely done...

Guest's picture
Guest

well done guys, really amazing!

delithekid's picture
delithekid
54 pencils

good work.

*

john doe's picture
john doe
1571 pencils

with all respect:
fucking good!

Guest's picture
Guest

Amazing !!!!!

Guest's picture
Guest

fantastic

kgeiger's picture
kgeiger
7092 pencils

Wow. That was actually quite nice.

Guest's picture
Guest

cannes

Shingo's picture
Shingo
406 pencils

VERY VERY VERY VERY NICE
Great work Guys

niffob's picture
niffob
94 pencils

:) Well done. Good work.

Guest's picture
Guest

Brilliantly simple. Well done

Guest's picture
Guest

moooolt bó!!

bill_boonie's picture
bill_boonie
115 pencils

Loved it!

Guest's picture
Guest

Brilliant. Well thought.

Guest's picture
Guest

Cannes

Blessed Besse's picture
Blessed Besse
104 pencils

erotic. powerful. disgraceful.

bartwhite's picture
bartwhite
80 pencils

Yeah. Can be Cannes.

Guest's picture
Guest

really good work.
congratulations guys

DGCS's picture
DGCS
410 pencils

SIMPLE AND FANTASTIC!!!

Guest's picture
Guest

der Micha :) gute Sache das! gefällt mir!!!
LG Ben :)

Guest's picture
Guest

SUPER! LOVED IT!

Guest's picture
Guest

Perfect!! In good portuguese: Ducaralêo

Guest's picture
Guest

great great great.

mckeephoto's picture
mckeephoto
83 pencils

Excellent! I didn't want it to end.

Guest's picture
Guest

great!

Guest's picture
Guest

Ticket to Cannes

Guest's picture
Guest

britsh humor… well done.

Guest's picture
Guest

Hola, soy Andrea 29 años de Cali Colombia y busca amigos cariñosos escribeme
besos,,,,,

dievill's picture
dievill
153 pencils

hola andrea

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

light. cruel. brilliant.

john doe's picture
john doe
1571 pencils

wtf?

Guest's picture
Guest

let's forget the photoshop for a while and think more in the idea?

This isnt an ad for a paint artist... It works, thats it. If you see an idea like this, and the only thing you can see is that its been executed poorly (which is not the case), then you might work with illustration, adobe certification, pizza deliver, or anything that doesnt need to work with the "idea".

Guest's picture
Guest

COPY PASTE BBDO ARGENTINA FIAP AND LONDON FESTIVAL 2001

jsantanaxp's picture
jsantanaxp
397 pencils

where? show me.
i'm curious, want see that!

-------------------------------------------
http://comunique9.blogspot.com

ZorZi's picture
ZorZi
18 pencils

Very nice work :-)

Guest's picture
Guest

Damn... i'm this [ ] size now.

Guest's picture
Guest

niceeeee, smells like a lion

Guest's picture
Guest

WAO QUE DEL PUTAS GOD JOB

phoamcor's picture
phoamcor
1284 pencils

ha ha like it

mark3r's picture
mark3r
1940 pencils

Awards.

:::MARK3R:::

control C's picture
control C
108 pencils

loooooove it... great stuff... its been months since i see something like this...

Guest's picture
Guest

Cool, made me smile

Guest's picture
Guest

loved it !

Guest's picture
Guest

best commercial in a long time!

Guest's picture
Guest

great

sneakyhands's picture
sneakyhands
1857 pencils

it got me. i was turning up the volume right before they did. you win this round...

gonzohj's picture
gonzohj
103 pencils

Bravo!

Best approach to subject I've seen in a while.

"We are all ignorants, but we don't all ignore the same things..."

Guest's picture
Guest

Simply great ... Bravo!

Guest's picture
Guest

MOOOOre!

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

SOUNDS LIKE LION!

Jeff

gbl's picture
gbl
451 pencils

Very nice. Just amazing!

SwordfishMedia's picture
SwordfishMedia
40 pencils

Wow!! Now I can understand how a good Dolby Surround System works!! So funny!!!

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

grand. phonetique. blabliblablu.

Guest's picture
Guest

Bravo,
Can i come in, Sir!

Adaddicted's picture
Adaddicted
3435 pencils

Hats off... Oliver & Matthias

withalltherespects

Guest's picture
Guest

Heads off Oliver and Matthias

eject's picture
eject
69 pencils

ajjaajajajaj

Eugene Chan's picture
Eugene Chan
20 pencils

Bravo!

Guest's picture
Guest

Loved it, started my day out well! About time someone produced a commercial that was truely entertaining and makes me want to check out the product!!

Guest's picture
Guest

It's the greatest, the greatest of all time... clear the shelf as the awards wwill be infinite.

Guest's picture
Guest

very good!

Guest's picture
Guest

i like :)

Guest's picture
Guest

nice work.......

Guest's picture
Guest

ROFL!!!!!

Extremely simple and funny. Well done.

Guest's picture
Guest

extremely awesome. Combining great idea, and great execution..
make the viewer felt it sooo real...
good job germany...

nohan's picture
nohan
15 pencils

congratulations to creative team, guys this is a brilliant job.

as Matt McKee (Photography/Photo Illustration) says "Excellent! I didn't want it to end" i'm with you :)

Guto Araki's picture
Guto Araki
158 pencils

I have to say it is a little bit predictable but still genius. Congratulations. Great commercial.

Guest's picture
Guest

Cannes, really.

Guest's picture
Guest

I'm quite surprised cause people don't remember what happened 10 yrs ago.

1998 cannes
http://www.youtube.com/watch?v=cNlrkOe_mbU

jliopf's picture
jliopf
83 pencils

what do you mean? the only alikeness is the volume-indicator, the idea is completely different. and this one is at least 11 years better.

cebado's picture
cebado
258 pencils

!!!!!!!!!!!

BrianCP's picture
BrianCP
14 pencils

Well executed! No suspence!

Brian Costello Peiries
Communications Director
TBWA\ZEENAH - Oman

Guest's picture
Guest

awesome and well done

Guest's picture
Guest

nice,great job .

Guest's picture
Guest

i like it!

Guest's picture
Guest

haha! very nice!! clap clap clap!!!!

Emre's picture
Emre
27 pencils

wooow super,excellent...

she_kai's picture
she_kai
221 pencils

to make the word alive

AndrewKings's picture
AndrewKings
11 pencils

que linnnndooo!!!! :D

arslan722's picture
arslan722
81 pencils

EXTRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
"ORDINARY"

20max01's picture
20max01
133 pencils

That is so super cool!!! Brilliant idea and great execution.

cammcharg's picture
cammcharg
13 pencils

Congrats, you guys!

:)

Guest's picture
Guest

me encantó.! lo vi mil veces. me encantó.!

killazol1's picture
killazol1
354 pencils

great

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