HBO: Big Love "Wall of Secrets"

Everyone has something to hide.

That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else).

In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters.

Big Love’s season kicks off on January 18, 2009.

Advertising Agency: BBDO New York< USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Greg Hahn
Creative Director: Mike Smith
Creative Director / Art Director: James Clunie
Creative Director / Copywriter: Pierre Lipton
Photographer: Brad Harris

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37 comments

Guest's picture
Guest

oh man this is good. i suck!

Guest's picture
Guest

nice

Guest's picture
Guest

Really good

Guest's picture
Guest

awesome! i wish i cold hear the secrets though...

Guest's picture
Guest

i think they're still up in new york, but i can't remember wherei saw them. maybe 34th street?

ackattak's picture
ackattak
396 pencils

This is great! I'd take a listen for sure. Especially if I just missed the subway and had a couple of minutes to kill.

kgeiger's picture
kgeiger
7058 pencils

Interesting thought. No pun intended. Really.

Guest's picture
Guest

me likey

rogerroger's picture
rogerroger
80 pencils

this is so smart. an interactive installation that people actually interact with. good on ya BBDO...

Crisp One's picture
Crisp One
2007 pencils

this is smart.....good job.

Guest's picture
Guest

Really a great concept. Would think that the kinds of thoughts (funny, dramatic, sad) would reflect the type of show (as I've never actually seen it and the commercials don't really tell you about the nature of the dialogue). A+ for originality nonetheless.

elocin.nicole's picture
elocin.nicole
8 pencils

Cool.

slip's picture
slip
919 pencils

This is a very innovative idea and quite a effective way to create a connection between the public and the the show. This would naturally make the target emotionally invest and therefore be more likely to continue in doing so.

SJB

AdvMan's picture
AdvMan
299 pencils

Good Connection with puclic.

İyi Reklam, Kötü Reklam
www

alfredo's picture
alfredo
558 pencils

I saw this in New York and there wasn't a single person listening in.

Guest's picture
Guest

I saw it in LA and it was mobbed....

Guest's picture
Guest

I saw this on my way to work and it was ignored. on the way home same day (6:30-ish) it was packed....go figger

Guest's picture
Guest

awesome!

xtianwilliams's picture
xtianwilliams
60 pencils

this is great. I would definitely plug in. Definitely one of those 'damn' why didn't I think of that ideas.

Guest's picture
Guest

ok, so BBDO NY has a wide portfolio of outdoor solutions providers... but does anyone care about the secrets of strangers in a mural???
tell me those of famouse people or at least the ones sitting next to me in the bus at that specific time. anything else is boring and stupid.
i´m sure it was a disaster, but they have a nice making off to send to festivals

Guest's picture
Guest

outdoor solutions providers?.....!!!!!

ultraboon222's picture
ultraboon222
220 pencils

They're still up in Union Square I think...

Although I think it's a good way to promote it, when I saw these, only a few people were listening to it. They would be better suited in Subway cars because when people are in a station, they are trying to get to a train so they don't really have the time to stop, but in subway cars, people are waiting so are more likely to be enticed to pass the time.

Too many cooks in the kitchen....

Too many cooks in the kitchen....

ORISHAS76's picture
ORISHAS76
344 pencils

muyyyyyy bueno!!!!
cannesssss!!!!!

ddparab's picture
ddparab
4 pencils

nice!

NatalieM's picture
NatalieM
1687 pencils

How fun! What a great tie-in for the show!

Guest's picture
Guest

very nice

Guest's picture
Guest

too good...

Guest's picture
Guest

I've seen the headphone jack used in subway ads before, I think for Virgin.
But this is a good way to use it and definitely more interesting.
At least now people are being entertained while getting mugged in the subway.

Nice execution.

Guest's picture
Guest

mugged in the nyc subway? when's the last time you were in new york 1984?

vipin's picture
vipin
148 pencils

what an idea sirji

Me is vipin

Guest's picture
Guest

this is very smart. nice!
what they call this kind of media anyway? interactive outdoor or something??

Guest's picture
Guest

I worked on fabricating these and installing the MP3 players and jacks, pretty cool concept. Its nice to see they're getting some attention

Guest's picture
Guest

I worked on the fabrication of all of the ones installed in the subway station. Pretty cool idea. good to see its getting some attention.

Guest's picture
Guest

it's an amazing idea. i'm very jealous!

jackmoore257's picture
jackmoore257
203 pencils

Cool!

Guest's picture
Guest

expensive ad ...

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