Kit Kat: Bench

Advertising Agency: JWT London, UK
Creative Director: Russell Ramsay
Art Director: Ben Markey
Copywriter: Mitul Shar
Released: December 2008

62 comments

sneakyhands's picture
sneakyhands
1857 pencils

this would probably be best in a mall or office building, some place indoors. the deliciousness is gone with the arrival of the first bird dropping.

teenie's picture
teenie
1894 pencils

I assume this is the same agency that put a ripped Kit-Kat wrapper on the exact same kind of park benches...?

Guest's picture
Guest

Wow! Well made as it looks good enough eat and perfect positioning.Saw a Kit Kat bench this week on web but didn't look like a kit kat and still had the wrapper on which would look bad in parks as visual pollution.When I come to London I will take one home for me!Nice work.

Guest's picture
Guest

yer it look rellt nice to eat

Guest's picture
Guest

Cool as f@ck but looks to perfect.Is it real?

NatalieM's picture
NatalieM
1687 pencils

Man, I want one of these for my home! Neat.

ragecg's picture
ragecg
73 pencils

In Hershey PA, USA the streelights are Hershey's Kisses, and the cement parking stops in parking spaces are KitKats.
The streelights have been that way for at least 30+ years.
Pretty cool.

Guest's picture
Guest

It's an okay idea, but logistically speaking, wouldn't look appetizing in most situations. And it's a one-off.

Dale's picture
Dale
370 pencils

I have never seen any of the other benches that people seem to be referencing, but are you serious? I don't even like sweets or chocolate but I know what a Kit Kat looks like. It looks like this bench. This also ties in brilliantly with the Kit Kat break.

I'm not even the damn audience and I get it and would remember it. It's a great ambient ad!

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

when the bird droppings start falling on it, it won't look all that yummy =(

johnston's picture
johnston
144 pencils

Awesome. Awesome.

Guest's picture
Guest

Very well done!I like the fact its subtle and not in your face which is important because if we have to be subjected to advertising in parks then let it be this kind of advertising.Good thought,well executed.

newyorkdork's picture
newyorkdork
3 pencils

TOUCHDOWN!When I get my own park that's the bench I'm gonna have!Is this rolled out across the u.k or just London?

-If your only having 'a nice day' then you're not trying hard enough-

sloppy4's picture
sloppy4
1496 pencils

great. plays right out of their strategy,too.

Guest's picture
Guest

Awesome, but I think it could work better near a snack automatic machine.
Anyway thumb up!

Guest's picture
Guest

Awesome, but I think it could work better near a snack automatic machine.
Anyway thumb up!

Guest's picture
Guest

Works perfectly with the Kit Kat Strategy.A Simple and charming strategy.

Guest's picture
Guest

perfect execution for Kit Kat.Well done.

Guest's picture
Guest

very effective..solid idea..great execution..i love how the most simple of things can become the best mediums for making a statement.

Guest's picture
Guest

Should have been placed somewhere more unexpected / high traffic.
And be built of all kit kat bars.

missed my turn's picture
missed my turn
426 pencils

I love this.

Steviec's picture
Steviec
126 pencils

Three thumbs up.

purplehazegirl's picture
purplehazegirl
52 pencils

i really like it ....

Guest's picture
Guest

Brilliant!perfectly executed.well done.

kithubabe's picture
kithubabe
72 pencils

hey! thats a nice one! :) makes me crave for a kit kat now!

Guest's picture
Guest

BEEN DONE BIG TIME!!!!!!!!!!!!!!!!!!!!!!!

THIS IS RIDICULOUS! THE CREATIVES WHO DID THIS SHOULD BE BANGED UP, BECAUSE THEY'VE BLATANTLY STOLEN THE IDEA!

http://farm1.static.flickr.com/2/2863313_cb7178da84.jpg?v=0

Just type in Kit kat bench and loads of them come up on google images!

Guest's picture
Guest

Think your a conspiracy theorist buddy!This bench is Just Typed in kit kat bench on images and only two different benches came up (If you look one is repeated lots of times)and the one flickr has only just been put on the web so I seriously doubt this bench has been copied as if you know anything about advertising the concept to approval to construction stage take months not weeks! Great work,beautifully made!

Guest's picture
Guest

WOW THAT LOOKS AMAZING!!!I'M GONNA GET A BUCKET OF TEA AND EAT THE WHOLE THING!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

@ 05:37

Are you the creative defending your rip off?
How can you defend an idea that has been completely robbed?
In fact I've just looked now and both images are on fickr.
I don't know how good your eyes are but this image was uploaded 17th August 2007! About 18 months ago!

http://www.flickr.com/photos/nyufrenchy2006/1151497269/

And this one was uploaded ages before that! 2nd January 2005!!! That's 4 years ago!!!!!!

http://flickr.com/photos/46179834@N00/2863313

So, still want to defend your genius?

Guest's picture
Guest

Hey web weirdo,I'm back!WOW you've been having quite an angry time without me!

No unfortunately I'm not the creative,looking to be one though.I know let's team up as I'm sure you'd be great fun to work with!!

I know your not going to like me for this but I still REALLY,REALLY,REALLY like this bench.Oh yeah and apologies for not being as anal as you when searching the net.freak!

Guest's picture
Guest

Jeez what's wrong with you!I'm guessing jealousy!

Guest's picture
Guest

@ 05:37 Again

Found another one!

This time 8th June 2006.

http://flickr.com/photos/53393808@N00/163309240

You'd think the creatives would do there home work and search for these things online eh?

Guest's picture
Guest

@ 05:37

What's the matter? Cat got you tongue?
Or should that be 'Kit-kat'got your tongue?

Dale's picture
Dale
370 pencils

All this bile, anger and constant refreshing of a page to pick a fight and yet it never occurred to you to register?

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

good job. Nice

Guest's picture
Guest

COOOOOOOOOOOOOOOOOOL!Wouldn't work where I live hot as hell and would melt too quickly!

corporal_hicks's picture
corporal_hicks
365 pencils

Can't see anything robbed here, it's the same brand.
Just improvement in execution.

Guest's picture
Guest

I dunno. I think that guy has got a point. It is the same idea.
So what's the point in doing it again when it's already been done?

Guest's picture
Guest

I am sticking with what John Hegarty said "Who's care's if it's done before, we'll do it better" This is the perfect example of that! Bravo

Guest's picture
Guest

I think it's great!It's a nice really simple obvious idea which wouldn't really require trawling through the web to come up with it.

If it was a big idea like Honda Cog, which was inspired/ripped off from artists Fischli and Weiss, then the ranting bloke would have a point as cogs such a distinctive style and execution that it could not have come from anywhere else.

Guest's picture
Guest

I agree it is great and beautifully executed!

I had an idea in my book for a KIT Kat bench (like the ones in museums)but had no idea it had been done until a creative director pointed it out to me over a year later,The other thirty or so creative directors I had seen before him thought it was a great original idea!

Guest's picture
Guest

fucking awesome!

Hibon's picture
Hibon
3736 pencils

Not new and you all know that...4/10 only for the execution.The most serious note on these comments!!!!

Simple ideas are the best !

Guest's picture
Guest

4/10 for the execution!!!!

It's beautifully executed and it's difficult to see how to you could improve it as it looks like a Kit Kat.Job Done.

1/10 for your joke!!

Guest's picture
Guest

4/10 for the execution is a very good note from me.I gave 0 to the idea so if i had gave at least 3 for the idea this would be a 7/10 note....see i never joke!
I agree with you, great execution but old done idea.

santosh.gopi06's picture
santosh.gopi06
26 pencils

super work dude placed well every thing is just perfectly done, great work.........

Guest's picture
Guest

very nice exelent idea

Guest's picture
Guest

magnifique!

alnore's picture
alnore
212 pencils

DAAAAAAMN GOOOOOD!

Guest's picture
Guest

FAB Award contender!

Guest's picture
Guest

Alright Ben.Wicked idea.See you soon.Mark

Guest's picture
Guest

The creative team should be hung for this, I mean OK get your inspiration from videos, movies, art etc but not this blatant rip off! tch tch...

adsrule's picture
adsrule
181 pencils

How could you call it a rip-off without mentioning what it ripped off?
Put some evidence behind your words. Waiting...

Guest's picture
Guest

Nice going Mitul, kick ass man!

Guest's picture
Guest

Matli, mits, fuckhead didn't know were this creative, good for you! Rohan

Guest's picture
Guest

can you eat it also?
neither way a very clever approach

mysterious_eddie's picture
mysterious_eddie
5 pencils

Mixed Messages?! As far I am aware Kitkat's not dead...

Guest's picture
Guest

Been done twice before. Was done in the UK years and years ago. I've worked on KitKat before and thought-up the same idea and then found that it had been done. The idea may even be in an old D&AD annual somewhere.

Guest's picture
Guest

perfect

0000's picture
0000
2 pencils

Three thumbs up.

Gucci Replica's picture
Gucci Replica
3 pencils

Is this bench made of chocolate?seems delicious!.....actually Kit Kat is delicious!also the
thanks for sharing!

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