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fiftyfifty street magazine: Invisible

Advertising Agency: Euro RSCG Duesseldorf, Germany
Creative Directors: Florian Meimberg, Torsten Pollmann, Felix Glauner
Art Director: Jean-Pierre Gregor
Copywriter: Till Koester
Production Company: CONGAZ Visual Media Company

55 comments

Guest's picture
Guest

awsome!!!!

dshott's picture
dshott
475 pencils

Kabammo!

Never seen that before...

Guest's picture
Guest

ufff

Guest's picture
Guest

ufff!

daniel ieraci's picture
daniel ieraci
333 pencils

Amazing work. Great insight and an incredible result. Well done to the whole team and keep it up!

john doe's picture
john doe
1571 pencils

hooray! so nice to still see great ideas.

ramosraf's picture
ramosraf
115 pencils

Amazing!

Ozric's picture
Ozric
4043 pencils

Amazing!

Eberhard Freitag's picture
Eberhard Freitag
12 pencils

Gee ... one of the big ones!

brycetype's picture
brycetype
24 pencils

awesome

Guest's picture
Guest

Very Nice! Amazing!

krautland's picture
krautland
3220 pencils

I dig this.

Guest's picture
Guest

cool

mark3r's picture
mark3r
1940 pencils

Bow down.

:::MARK3R:::

ORISHAS76's picture
ORISHAS76
344 pencils

CANNES SILVER!!!

Zidor's picture
Zidor
60 pencils

really good job.

Guest's picture
Guest

This idea is not just creative: it is touching!!

Guest's picture
Guest

Trasparent people ??
Seen before.

sneakyhands's picture
sneakyhands
1857 pencils

well, they were probably translucent if you actually saw them.

Guest's picture
Guest

Oh yeah, people like you have seen everything before... who cares if you have seen it before? It is a clever piece of advertising, or shall I say PR?

Guest's picture
Guest

metal. plenty of metal.

i am zero's picture
i am zero
142 pencils

great insight!
n nice use of technology.

pashya is zero

kithubabe's picture
kithubabe
72 pencils

Wo!!!! Thats a real good one there!

grumps's picture
grumps
13 pencils

simple thought, great execution with insight.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Not impressed. Not to mention that annoying Charlie Chaplinesque kazoo track.

RocketSurgery's picture
RocketSurgery
24 pencils

Grand Slam Home Run!

dsklan's picture
dsklan
1927 pencils

teh fifty/fifty guys are so invasive, i wish they were invisible!!!

Guest's picture
Guest

life's rude, dickhead: we wish, your art direction were invisible.
the fiftyfifty guys

Guest's picture
Guest

so maybe thats the reason u selling fifty/fifty;
my comment wasn´t very clever indeed, but instead of posting an answer like "we are not invasive" or "we need to be invasive, our lunch depends on" all u can do is insulting. if this is your attitude, no wonder u dont get employeed;

Guest's picture
Guest

Not very clever again. You can dish it out but cannot take it. There's a lot of things you could learn from "unemployed" people working in the streets.

Guest's picture
Guest

increible, q buena campaña!

MINAKA MORI's picture
MINAKA MORI
90 pencils

Man this is what I call Really good stuff!!!!!!
Envy you guys! Congrats
------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

Guest's picture
Guest

If you are looking out for gaining increased visibility and brand awareness through a cost effective advertising medium, then you can check out webwindows.co.uk which helps you get national exposure through its newspaper classified ads. I think this is a great opportunity to lose out on.

Guest's picture
Guest

muy bueno

DuendeFeliz's picture
DuendeFeliz
4 pencils

cool use of the insight applied to the media, plus they sold the product. Congrats!

teenie's picture
teenie
1894 pencils

Lovely and heartwarming! One of those rare ads for social causes that focusses on the people and not the creative team's apparent genius.

They got people to stop and see the man. They got people to buy the paper. They made them feel something for the people on the street. Excellent, excellent, excellent.

Dale's picture
Dale
370 pencils

Absolutely brilliant and what a contrast to the French ads about how poor people are living. This was engaging, effective and it communicated to the audience. Even better the call to action was there and the results are evident: sold-out magazines. It ain't always about media coverage and award grabbing...

Really, really well done. I'll remember Fiftyfifty magazine a hell of a lot longer than I remember whatever that other ad was for.

- The only thing more rare than a good ad is a good guest comment -

trans's picture
trans
60 pencils

Touching, great work guys!!

damnAD's picture
damnAD
44 pencils

Great work! Where can i buy a fifty fifty?

Guest's picture
Guest

this is those kind of works that makes you believe in ad again. thanks!!

Fabian Kirner's picture
Fabian Kirner
270 pencils

FloTho: Super! 3 Kategorien, 3 Nägel! Grüße, F

Guest's picture
Guest

Fabse: Dein Wort in Gottes Ohr! Und: To ohne h! ;-)

Guest's picture
Guest

I still don't care about the homeless. Try more than a gimmick/new technology.

Gi_bo's picture
Gi_bo
1385 pencils

Great, just great.

GiBo

Guest's picture
Guest

great_insight_concept_modern medium_
great!!!!

Guest's picture
Guest

Brillant

Guest's picture
Guest

visual pun.

Guest's picture
Guest

'visual pun' What a twat you are.

Guest's picture
Guest

Pure awesomeness! Great, great work. Guess fab ideas are still out there for those willing to look hard enough.
Stuff like this makes me want to continue in advertising!

Guest's picture
Guest

This one deserves a few big awards!

G.J.'s picture
G.J.
149 pencils

Hats off man - not sure about awards but it hit me inside man, felt for that poor dude. sob, sob...

kaza777's picture
kaza777
166 pencils

i just got horny;-)) awesome!

Guest's picture
Guest

very very clever!!!! Bravo

jindo's picture
jindo
3 pencils

amazing, really like it

Guest's picture
Guest

asjdhal alsda;s da;dowa ds;d ajd a;wda' !!!!!!!!..
hahaha.

FREAKIN AWESOMEEE!!!!!

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