Amnesty International: Cake, 1
You can do more than celebrate.
60 years of the universal declaration of human rights.
Advertising Agency: DDB Budapest, Hungary
Creatives: Rodrigo Fernandes, Guilherme Somensato, Giovanni Pintaude, Laszlo Hevesi, Marcell Patkai
Photographer: Gabor Mate, Corbis
Food Stylist: Agnes Kapolka
Art Buyer: Judit Jancso


13 Comments
i luv this campaign. is great
Really wonderful work for Amnesty.
this one´s the best...
the others are logically wrong!
(but they´re very good nevertheless)
Nice concept. Art direction's a little off.
www.storytellerscreative.com
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Hmmm. I think it's getting a bit easy to make "hard-hitting kids with guns" adverts for amnesty; I would have a lot of respect for this advert if it was the first of it's kind. I think the idea is brilliant but the visual could have been of anything less cliche. A mother and daughter holding hands with the split at their hands etc. Point sis there are many other topics to cover to make this idea its own.
Buenísimo
A rip off of a great scene in Godfather II.
Form me it seems a scool work.
I love it
like ur concept
its really very nice concept
great concept
It's an amazing piece of symbolism! Congratulations to the makers of the concept, and for sharing with the world. This is an image that needs no explanation.