Primus: Mirrors

Don’t end your night here. Don’t drink and drive.

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Manir Fadel, Felipe Luchi, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: Ivan Teixeira
Photographer: Paola Viana
Released: October 2008

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Guest commenter

Very nice - common message, uncommon idea.

bichon's picture
18 pencils

That's a really nice Ambient concept.
Creative - Visibility but the poster looks a little cheap.
where this installation was placed ? In front of Night club ?
Anyway, I like it!
(check this out ! No text, Just Cool Creative Ads)
(check this out ! No text, Just Cool Creative Ads)

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Guest commenter

I like it a lot

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LessTalkMoreMock's picture
104 pencils

I don't think I would get it without the explanation. A sandwich board that says "Don't drink and drive" next to a fire hydrant? The light post makes a little more sense but then again, I don't know...just doesn't say drunk driving accident to me.

Anne's picture
506 pencils


Guest's picture

this stuff is such a stretch. pretty ridiculous

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ORISHAS76's picture
344 pencils


Guest's picture

Hey isn't this a little dangerous? if the mirrors catch a bad angle the reflected light could temporarily blind the driver for second or two. Anyway, what's the point of reminding people of a place they've just been to?

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