Fiat Linea: Map

New Linea with Blue&Me Nav.
Without it, you're lost.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Igor Cabó
Photographer: Paulo Barros
Other additional credits: Mauro Moura, Zezinho Lima, Ricardo Sotelo
Released: October 2008

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14 comments

wert's picture
wert
77 pencils

masomenos nomas

Guest commenter's picture
Guest commenter

the people in the car are looking the other way of the map. But i liked the idea.

LeeHarvey's picture
LeeHarvey
3045 pencils

A map always has two sides; the index is on the backside. Thus a clever idea and well executed!

SeanMartin's picture
SeanMartin

Cute idea, but what's probably low visibility for any kind of meaningful impact.

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No, I am not a media buyer.

Clem's picture
Clem

good idea

Guest commenter's picture
Guest commenter

bronze in cannes
silver in eurobest
gold in epica
grand prix in new york festival

Guest commenter's picture
Guest commenter

i liked it!!

brenoamaro's picture
brenoamaro
36 pencils

Muito bom e em português mesmo!! hahaha

scarfinati's picture
scarfinati
830 pencils

Are they playing off the fact that people are often lost when looking for their car?

if so dont think you need the map.

Thiago Cruz's picture
Thiago Cruz
7 pencils

Excellent idea. Excellent execution.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Really good promotional product, that definitely won't get thrown away!!

Guest's picture
Guest

great idea and beautifully expressed

pratima pindi

Emre's picture
Emre
27 pencils

lol

Guest's picture
Guest

This is a retarded idea. Without it you're lost? That's freakin' hilarious

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