Alka Seltzer: Prison

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit
Other credits: Edouard Perarnaud, Martin Darfeuille, Sylvie Etchemaite
3D: PH-Print

39 comments

dshott's picture
dshott
475 pencils

Ahh what a lovely mix or cute and terrifying. The magician one is weakest.

capywriter's picture
capywriter
5511 pencils

Actually I think it's the best one, together with the bear. They are the only 2 executions in which both have a reason to take the product, but I guess that was not the initial idea...

Bye's picture
Bye
1468 pencils

I wish I did this, this is really fucking good.

Crisp One's picture
Crisp One
2007 pencils

agreed, props to the idea machine behind this whole thing

Guest commenter's picture
Guest commenter

Great campaign, lovely, stylish, emotional... what i dont get is: what did the 3D artist do? Or did they TV spots for this campaign as well?

9b0

elyoshiro's picture
elyoshiro
545 pencils

jajajajajaj

genial

www.yoshirosans.blogspot.com

cperry's picture
cperry
280 pencils

Love the simplicity. Kudos, these are awesome.

geraldanith's picture
geraldanith
97 pencils

Just love these!! Simple, had a good laugh!!

djakuza's picture
djakuza
517 pencils

cannes! definitely! like it a lot!

otto54's picture
otto54
381 pencils

Simply love it.
Love the artdirection on the headline.

manugon's picture
manugon
146 pencils

Great idea and great art. 5 stars.

Guest commenter's picture
Guest commenter

cannes gold. perfect.

vote for pedro's picture
vote for pedro
8 pencils

Muy buena

killer!'s picture
killer!

superb, sure-shot winner..

Guest commenter's picture
Guest commenter

very good

salamandos's picture
salamandos
1947 pencils

I don't think the idea in these is nice. Too constructed for this product in my opinion. Let's see who is right concerning the Cannes predicitions. :P

Guest commenter's picture
Guest commenter

Great, perfect!

Guest commenter's picture
Guest commenter

lovely ads...very clear and clean ...suuuperb!

latin ad lover's picture
latin ad lover

its french humor and it still works! amazing

Kateter's picture
Kateter
2029 pencils

this is sooooooooooooooo beautiful!

sheer brilliance!

Roger Daly's picture
Roger Daly
359 pencils

Sublime.

Sazarret's picture
Sazarret
130 pencils

This is great work. Simple concept and beautiful illustration.

Whitefang's picture
Whitefang
509 pencils

agree with salamandos, idea/benefit is too contrived. no cannes do

bompa's picture
bompa
318 pencils

Cannes winner, just great the whole campaign. Congratulations

Suda's picture
Suda

Simple and effective.... Award piece!!!

Wordnerd's picture
Wordnerd
6662 pencils

really great stuff!

Beohar's picture
Beohar

Mindblowing campaign, laughed a lot, even claped though I was alone, magician & criminals were awsome, bt cdnt undstand the 'soap'one, wud be thankfull if smbdy can help me explain dat.......

Guest commenter's picture
Guest commenter

It's a famous/infamous trick they pull on new inmates. Someone drops the soap in the shower and when newbie bends over to pick it up, well you get the picture.

vvhisky's picture
vvhisky
116 pencils

mmm shouldn´t they be naked??

Guest's picture
Guest

The inmate swallowed the soap before he drops it i guess, you know what they say about prison... don't drop the soap!

Guest's picture
Guest

total kudos, flawless

Guest's picture
Guest

total kudos! flawless

Guest's picture
Guest

if they're naked, how would we know they're prisoners?

Guest's picture
Guest

grand clio 2009

Guest's picture
Guest

TU SI SABES

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

Love it still... and somewhat disturbed

Always try to be unique even when forced to conform.

Guest's picture
Guest

Good idea, but the soap thing makes no sense... Why would he eat the soap?.. So he wouldn't have a chance to drop it i guess? that kind of makes sense but it doesn't explain why the bigger guy appears to be mad at the little guy for eating the soap.. he could just rape him anyway... don't think alka seltzer can prevent THAT.

gluebrand's picture
gluebrand
119 pencils

Envy inducing Brilliance!

velle's picture
velle
1550 pencils

y sop?

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