Alka Seltzer: Prison
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit
Other credits: Edouard Perarnaud, Martin Darfeuille, Sylvie Etchemaite
3D: PH-Print
39 Comments
Ahh what a lovely mix or cute and terrifying. The magician one is weakest.
Duncan
http://www.dshott.co.uk
Actually I think it's the best one, together with the bear. They are the only 2 executions in which both have a reason to take the product, but I guess that was not the initial idea...
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I wish I did this, this is really fucking good.
agreed, props to the idea machine behind this whole thing
Great campaign, lovely, stylish, emotional... what i dont get is: what did the 3D artist do? Or did they TV spots for this campaign as well?
9b0
jajajajajaj
genial
www.yoshirosans.blogspot.com
Yoshiro
Love the simplicity. Kudos, these are awesome.
http://www.chrisperryad.com
& http://blog.chrisperryad.com
Just love these!! Simple, had a good laugh!!
cannes! definitely! like it a lot!
Simply love it.
Love the artdirection on the headline.
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Advertising pass, pasta remain...
Great idea and great art. 5 stars.
cannes gold. perfect.
Muy buena
superb, sure-shot winner..
very good
I don't think the idea in these is nice. Too constructed for this product in my opinion. Let's see who is right concerning the Cannes predicitions. :P
Great, perfect!
lovely ads...very clear and clean ...suuuperb!
its french humor and it still works! amazing
this is sooooooooooooooo beautiful!
sheer brilliance!
Sublime.
This is great work. Simple concept and beautiful illustration.
agree with salamandos, idea/benefit is too contrived. no cannes do
Cannes winner, just great the whole campaign. Congratulations
Simple and effective.... Award piece!!!
really great stuff!
Mindblowing campaign, laughed a lot, even claped though I was alone, magician & criminals were awsome, bt cdnt undstand the 'soap'one, wud be thankfull if smbdy can help me explain dat.......
It's a famous/infamous trick they pull on new inmates. Someone drops the soap in the shower and when newbie bends over to pick it up, well you get the picture.
mmm shouldn´t they be naked??
for a "no copy/paste" world day.
The inmate swallowed the soap before he drops it i guess, you know what they say about prison... don't drop the soap!
total kudos, flawless
total kudos! flawless
if they're naked, how would we know they're prisoners?
grand clio 2009
TU SI SABES
Love it still... and somewhat disturbed
Always try to be unique even when forced to conform.
Good idea, but the soap thing makes no sense... Why would he eat the soap?.. So he wouldn't have a chance to drop it i guess? that kind of makes sense but it doesn't explain why the bigger guy appears to be mad at the little guy for eating the soap.. he could just rape him anyway... don't think alka seltzer can prevent THAT.
Envy inducing Brilliance!
y sop?