Tramontina: Eggs

Nothing sticks on it.

Advertising Agency: Reskala y Asociados, México City, Mexico
Creative Director: Joan Cordoves
Art Directors: Enrique Guzmán
Copywriters: Joan Cordoves
Released: October 2008

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44 comments

dew drops's picture
dew drops
90 pencils

coooool

jsantanaxp's picture
jsantanaxp
397 pencils

hummmm... interesting.

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http://comunique9.blogspot.com

Guest commenter's picture
Guest commenter

Esta pieza no puede ser más lineal... Quieren comunicar que nada se le pega a un sartén y sólo pusieron comida sobre el sartén. No tiene vuelta, no tiene un diferencial, no tiene concepto y además no provoca sorpresa. Además no es un ambient!!!

Guest's picture
Guest

looser.

kaniex's picture
kaniex
6 pencils

Me puedes explicar ¿Porqué es lineal?

kaniex's picture
kaniex
6 pencils

Me puedes explicar ¿Porqué es lineal?

Sebaig's picture
Sebaig

Excelente!

jazarah's picture
jazarah
1262 pencils

Brilliant!

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

Brilliant use of medium... but the idea's not new. I still dig it though...

Now... inspire me!

SeanMartin's picture
SeanMartin

Okay, while the idea's nice, let's see a show of hands: how many folks here actually know what goes into magazine print production and why this ad would be nearly impossible to do?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

LeeHarvey's picture
LeeHarvey
3045 pencils

Looks like a seperate insert which means you have to buy 4 pages minimum, so I guess you're right Sean.

SeanMartin's picture
SeanMartin

Not quite, but close. You can do a one-page insert, but it goes in during the bindery process, which ends with the three sides getting trimmed for clean edges. Put a fold at the top of your insert, and chances are it'll get trimmed right off. That's why the cologne and perfume inserts are short-folded.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

vicinteriano's picture
vicinteriano
17 pencils

Maybe they print the insert apart from the magazine and glue it to the back of the fold. maybe i dont know, but youre right when the cutter would trim it from the magazine.

Positive's picture
Positive

Infact i feel like asking Seanmartin... "How long have you been working in advertising? Haven't you heard of innovative media? Which part of the world are you from?

Crisp One's picture
Crisp One
2007 pencils

awwwww....whats wrong pissy pants :-(

LeeHarvey's picture
LeeHarvey
3045 pencils

Calling an ordinary magazine ad 'innovative', that's what's wrong with mr. Positive Pissy Pants...

Crisp One's picture
Crisp One
2007 pencils

double post...my bad

SeanMartin's picture
SeanMartin

Yeah, I've heard of innovative media. I've also heard of gimmicks, which is where this comes from. It's also from the distant land of Havent a Clue, which I gather is your stomping grounds.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

LeeHarvey's picture
LeeHarvey
3045 pencils

LOL

mark3r's picture
mark3r
1940 pencils

10/10!!!!!!!!!

:::MARK3R:::

Guest commenter's picture
Guest commenter

esta buenisimoooo !!!! jajajaja ffelicitaciones al directopr creativo

Guest commenter's picture
Guest commenter

se hizo en puerto rico para un aceite de cocinar

Guest commenter's picture
Guest commenter

this seems very familiar... i remember an ad where there was a cutout of an egg slipped in between a magazine not too long ago

Guest commenter's picture
Guest commenter

Brilliant excellent, congratulations to the Creative Director!!!

NatalieM's picture
NatalieM
1687 pencils

Simple and good use of print.

Steviec's picture
Steviec
126 pencils

I'm certain that I've seen this ad done about 4 years ago......I think it was for Tefal frying pans? There was an execution with an egg that sat in the page like a bookmark.

wickedtintin's picture
wickedtintin
23 pencils
maybegood's picture
maybegood
5 pencils

I'll give this version an F and the original that was done and in the books a couple years ago an A. Great rip-off job. I feel like when you copy something you should at least change the type of food. It was an egg that was loose sitting on the page so when you open it the egg slides off into your lap.

JOSE REYES's picture
JOSE REYES

ESTA MUY INGENIOSO ADEMAS LA TOMA FOTOGRAFICA MARCA UNA EFECTO DE INITERES YA QUE EL HUEVO FLOTANTE (SOLAPA ) DA LA APARIENCIA DE NO PEGARSE Y LOGRA SU COMETIDO INFORMAR QUE LA SARTENE NO SE LE PEGA NADA NI EL HUEVO EN LA MISMA REVISTA JEJE BINE LOGRADO MUCHACHOS FELICICDADES LALO SIGUE ADELNATE

Guest commenter's picture
Guest commenter

Para mi cumple con 3 cosas importantisimas:
Simple, directo y creativo.

Guest commenter's picture
Guest commenter

super ingenioso...como cambian los tiempos! felicidades al director creativo! que adquisición mas buena y acertada tuvo la agencia.

BANMBAZO's picture
BANMBAZO

Eres grande lalo!!!! Me inspiras.

Guest commenter's picture
Guest commenter

Brilliant.

Guest commenter's picture
Guest commenter

felicidades!!!
a los diseñadores, porque el trabajo es tripartita y así mismo
me parece que cumple con la teoría de Vitruvio:
1.- es útil
2.- es estético y
3.- es seguro.

Me provoca y me genera curiosidad, yo quiero una.

Atte. ADRIVETTEZUSOL.

Oye Eduardo a quién inspiras????
te recuerdo que eres casado.

Guest commenter's picture
Guest commenter

Este comentario es mucho más creativo que la misma pieza (me refiero a lo último del comentario).

Esta pieza no puede ser más lineal... Quieren comunicar que nada se le pega a un sartén y sólo pusieron comida sobre el sartén. No tiene vuelta, no tiene un diferencial, no tiene concepto y además no provoca sorpresa.

sparky's picture
sparky
454 pencils

this very execution has been done before. in a magazine.

Guest commenter's picture
Guest commenter

Very good!!!!

MONSTER67's picture
MONSTER67

WOW, VERY SMART!!!

Guest commenter's picture
Guest commenter

IS NOT AN AMBIENT

JONNYDEPPER's picture
JONNYDEPPER

ALMOST CANNES!!!

Guest's picture
Guest

i like a lot!!!!

Guest's picture
Guest

NOT ORIGINAL idea! saw it in an award annual book 2006!

ORISHAS76's picture
ORISHAS76
344 pencils

whick book?

Guest's picture
Guest

very good creativity used.Brilliant excellent, congratulations to the Creative Director!!!
http://www.seguroahora.com/

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