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Nivea Beauté: Calcium Power

Nivea Beauté: Calcium Power
Your rating: None Average: 5.3 (19 votes)

Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriters: Karin Schalko, Helmut Winkler
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Arnd Ötting
Graphic Designers: Jan Christ, Zoi Samara

16 Comments

sodomy's picture 266 pencils
sodomy | Wed, 2008-04-30 04:53

I think extra long is enough.

truecopy's picture 397 pencils
truecopy | Wed, 2008-04-30 04:54

This agency got exaggeration written all over. Overselling - in this one, pedigree or the sock but the bug spray is great.

"Sex sells. Truth even better."
A friend

djakuza's picture 521 pencils
djakuza | Wed, 2008-04-30 04:57

would have been a good ad in the early 90s...

krautland's picture 3169 pencils
krautland | Wed, 2008-04-30 05:42

exactly.

might have worked better as a tv commercial, too.

everartz's picture 7251 pencils
everartz | Wed, 2008-04-30 06:47

hmmmmmmm..... no!
--
Everartz

| Everartz |

Arebehn's picture 50 pencils
Arebehn | Wed, 2008-04-30 08:12

I would've taken the finger out.

the Pun-isher's picture 230 pencils
the Pun-isher | Wed, 2008-04-30 08:38

First idea. Dig deeper next time.

theanc's picture 2697 pencils
theanc | Wed, 2008-04-30 09:38

Agreed.

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juliangray's picture 1007 pencils
juliangray | Wed, 2008-04-30 10:08

I got to admit its a strong image.

Clovis Cordova's picture 31 pencils
Clovis Cordova | Wed, 2008-04-30 12:18

Supergirl

BigBrother's picture 94 pencils
BigBrother | Wed, 2008-04-30 12:30

simple benefit, simple idea. nothing groundbreaking, but a strong image that relies on an understandable exaggeration

jorj's picture 626 pencils
jorj | Wed, 2008-04-30 16:10

it is an old idea, nice picture...... just to give it some credits.

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JAGGY's picture 1396 pencils
JAGGY | Thu, 2008-05-01 03:23

To me the nail seems to be artificial. To me.

Jaggy, MICA Ahmedabad

Kateter's picture 2040 pencils
Kateter | Fri, 2008-05-02 04:49

ouch!
now this really hurts.

bad ad!
very bad.

alialli's picture 211 pencils
alialli | Fri, 2008-05-02 06:17

I like it, after all advertising is exaggeration.

joelapompe's picture 2309 pencils
joelapompe | Fri, 2008-05-02 09:27

Extra strong copy I would say :
http://www.joelapompe.net/2008/05/02/extra-strong-nails-dur-dur/

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