Nivea Beauté: Calcium Power
Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriters: Karin Schalko, Helmut Winkler
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Arnd Ötting
Graphic Designers: Jan Christ, Zoi Samara



Comments
I think extra long is enough.
This agency got exaggeration written all over. Overselling - in this one, pedigree or the sock but the bug spray is great.
"Sex sells. Truth even better."
A friend
would have been a good ad in the early 90s...
exactly.
might have worked better as a tv commercial, too.
hmmmmmmm..... no!
--
Everartz
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I would've taken the finger out.
First idea. Dig deeper next time.
Agreed.
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I got to admit its a strong image.
Supergirl
simple benefit, simple idea. nothing groundbreaking, but a strong image that relies on an understandable exaggeration
it is an old idea, nice picture...... just to give it some credits.
Check these out & you can buy them too: http://www.dreamstime.com/water-images-rcollection10766-resi239750
To me the nail seems to be artificial. To me.
Jaggy, MICA Ahmedabad
ouch!
now this really hurts.
bad ad!
very bad.
I like it, after all advertising is exaggeration.
Extra strong copy I would say :
http://www.joelapompe.net/2008/05/02/extra-strong-nails-dur-dur/
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