Plasters that heal.
Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Juank Espejo
Art Director: Jordi Rins
Copywriter: Juank Espejo
Illustrator: Urano
Photographer: Jordi Bernabé
Published: February 2008
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25 Comments
mm.. osea que si me lastimo, un ejercito de playmobil me van a curar??
::: always look for a second right answer ::
Baaaaaaaad Photoshop
I couldn't give a rats ass if the photoshop is bad or not because I'm not an utter loser (BadPhotoshop2me)
But why is this using kids stuff on the legs? is it because it is a kids plaster? if not then I think real people and fire engines shrunk down would be better, more of an exaggeration and would simplify the concept.
We're going to need more lube.
because I'm not an utter loser
comments like that signify the opposite of what you would like to say.
I don't care all that much about comping but considering that this is a forum for produced ads, I have to agree on the bad photoshop critisism. an art director incapable of laying out his work properly should use the facilities of a studio. failing to do so is failing to do half of his or her job.
Is it a forum only for produced ads? where does it say that?
It's boring as sin reading retouching criticisms. Its anal, but then maybe you like it anal?
We're going to need more lube.
for me is funny (look the policeman), And it is good.
Agree, the lil' fellas are kinda cute I think...
I Think this is really godd...
funny, but from a distance they look like mosquitos causing the injury
Yeah, I thought that from the thumbnail
We're going to need more lube.
I agree, i thought the same thing.
Yeah, but the ad is not meant to be seen in thumbnail size, is it?
What's your point?
We're going to need more lube.
me too!!!
when i saw the thumbnail i was like, "Gross...what's that bug doing?"
Wow.
Really?
You actually thought they were causing the person harm? Even though there were paramedics, ambulances, rescue choppers, fire trucks, red cross logos, and doctors in labcoats?
http://www.charlieprattdesign.com
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http://www.charliewrites.com
Pretty funny and to the point. Not sure about the art-direction though.
The idea is cool, but i think the art direction is not good. There could be a better integration between the illustrations and the photograph.
Hien, hien , hehehe, moron.
"VENDE ENTRETENIENDO" - Bill Bernbach... mucha gente juzga y no figuran ni en las recetas de fideos para viejas setenteras. Mejor que juzgar es CONSTRUIR, "creativos"...jajjajjajajajjajajajjajajajajaj!!!
Lo que veo en esta pieza es que podrían haber mejorado la ejecución gráfica y fulminar con un buen copy para que la entienda la gente que no sabe ni una papa frita de esto. SALUDOS!!!
Renato BORDA!!!
"Si eres buen copy, presiona alt + F4"
mejorar la ejecución gráfica???????????
me parece que está sumamente bien lograda la gráfica, y el mensaje corto y conciso. No le agregaría ni le quitaría nada.
me agrada !
http:/
http://ejectmultimedia.blogspot.com
Hien, hien, hehehehehe, moron.
B. Chong moron, hehehe.
this is very cool. fresh concept, nice idea, good insight.
I'm sorry, but where's the plaster in all of this?
The little figures represent the plaster as opposed to literally showing someone putting a plaster on the cut.
You can see it in the pack shot in the corner too.
We're going to need more lube.