Hansaplast: Knee

Plasters that heal.

Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Juank Espejo
Art Director: Jordi Rins
Copywriter: Juank Espejo
Illustrator: Urano
Photographer: Jordi Bernabé
Published: February 2008

25 comments

Cristyan's picture
Cristyan
32 pencils

mm.. osea que si me lastimo, un ejercito de playmobil me van a curar??

BadPhotoshop2me's picture
BadPhotoshop2me
59 pencils

Baaaaaaaad Photoshop

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I couldn't give a rats ass if the photoshop is bad or not because I'm not an utter loser (BadPhotoshop2me)

But why is this using kids stuff on the legs? is it because it is a kids plaster? if not then I think real people and fire engines shrunk down would be better, more of an exaggeration and would simplify the concept.

We're going to need more lube.

krautland's picture
krautland
3220 pencils

because I'm not an utter loser
comments like that signify the opposite of what you would like to say.

I don't care all that much about comping but considering that this is a forum for produced ads, I have to agree on the bad photoshop critisism. an art director incapable of laying out his work properly should use the facilities of a studio. failing to do so is failing to do half of his or her job.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Is it a forum only for produced ads? where does it say that?

It's boring as sin reading retouching criticisms. Its anal, but then maybe you like it anal?

We're going to need more lube.

Zekin's picture
Zekin
102 pencils

for me is funny (look the policeman), And it is good.

LeeHarvey's picture
LeeHarvey
3045 pencils

Agree, the lil' fellas are kinda cute I think...

talay's picture
talay
266 pencils

I Think this is really godd...

Alistair C.'s picture
Alistair C.
692 pencils

funny, but from a distance they look like mosquitos causing the injury

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Yeah, I thought that from the thumbnail

We're going to need more lube.

th.matheus's picture
th.matheus
2 pencils

I agree, i thought the same thing.

nemesis's picture
nemesis
761 pencils

Yeah, but the ad is not meant to be seen in thumbnail size, is it?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

What's your point?

We're going to need more lube.

Margaret Gay's picture
Margaret Gay
144 pencils

me too!!!
when i saw the thumbnail i was like, "Gross...what's that bug doing?"

Charlie Pratt's picture
Charlie Pratt
427 pencils

Wow.

Really?

You actually thought they were causing the person harm? Even though there were paramedics, ambulances, rescue choppers, fire trucks, red cross logos, and doctors in labcoats?

http://www.charlieprattdesign.com

Have Heart's picture
Have Heart
922 pencils

Pretty funny and to the point. Not sure about the art-direction though.

nemesis's picture
nemesis
761 pencils

The idea is cool, but i think the art direction is not good. There could be a better integration between the illustrations and the photograph.

tom tong baboon's picture
tom tong baboon
28 pencils

Hien, hien , hehehe, moron.

Aphex's picture
Aphex
264 pencils

"VENDE ENTRETENIENDO" - Bill Bernbach... mucha gente juzga y no figuran ni en las recetas de fideos para viejas setenteras. Mejor que juzgar es CONSTRUIR, "creativos"...jajjajjajajajjajajajjajajajajaj!!!

Lo que veo en esta pieza es que podrían haber mejorado la ejecución gráfica y fulminar con un buen copy para que la entienda la gente que no sabe ni una papa frita de esto. SALUDOS!!!

Renato BORDA!!!

"Si eres buen copy, presiona alt + F4"

eject's picture
eject
69 pencils

mejorar la ejecución gráfica???????????
me parece que está sumamente bien lograda la gráfica, y el mensaje corto y conciso. No le agregaría ni le quitaría nada.
me agrada !
http:/

tom tong baboon's picture
tom tong baboon
28 pencils

Hien, hien, hehehehehe, moron.

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
136 pencils

B. Chong moron, hehehe.

adrianapr's picture
adrianapr
1238 pencils

this is very cool. fresh concept, nice idea, good insight.

All ears's picture
All ears
233 pencils

I'm sorry, but where's the plaster in all of this?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

The little figures represent the plaster as opposed to literally showing someone putting a plaster on the cut.

You can see it in the pack shot in the corner too.

We're going to need more lube.

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