Ads of the World A Graphics.com site

DECATHLON: Train at home

DECATHLON: Train at home
Your rating: None Average: 6 (31 votes)

Domyos exercycle only at Decathlon.

Advertising Agency: Y&R Paris, France
Creative Director: Les Six
Art Directors / Copywriters: Louis Carpentier, Gilles Rivollier
Photographer: Philippe Guéguen
Art Buyer : Sylvie Réveillard
Published: September 2007

Comments

nice gaijin's picture 823 pencils
nice gaijin | Fri, 2008-02-01 01:47

Funny, but whose house looks like that?

regrat's picture 279 pencils
regrat | Fri, 2008-02-01 04:35

My. :-)

---
I would never promote Coca Cola.

Tincho's picture 1105 pencils
Tincho | Fri, 2008-02-01 08:57

Hehehe true.

Kateter's picture 1816 pencils
Kateter | Fri, 2008-02-01 02:33

Almap BBDO won some awards years ago with similar concept.
and far better and smarter execution: one was for example 3 people on treadmill set in a row: first was a young lover running, than it was fat rich jealous husband with a gun, the third was his wife. the other was a robber on first treadmill, and than a cop behind him. I believe the claim was 'get in shape'.

this is where this idea came from.

Dzsoi's picture 4558 pencils
Dzsoi | Fri, 2008-02-01 06:46

The message is the same but I am not sure about the idea.

Vicomte's picture 287 pencils
Vicomte | Fri, 2008-02-01 03:25

Belle DA mon Gillou.
Mais un DC suffisait pour vendre une annonce comme ca...

Stigset's picture 1461 pencils
Stigset | Fri, 2008-02-01 05:17

Superb art direction, I 've seen the one kateter is talking about and it doesn't look as good as this one (but it's true they thought of it first).

Jon-Paul Mountford's picture 581 pencils
Jon-Paul Mountford | Fri, 2008-02-01 05:47

Just superb, I love it.
It has the whiff of an award about it, siplicity is always winner.

www.jpmountford.com

www.jpmountford.com

vwray81's picture 256 pencils
vwray81 | Fri, 2008-02-01 11:24

Haha that's one cocky arrogant bastard.

m í t i c o's picture 647 pencils
m í t i c o | Fri, 2008-02-01 11:43

Esta idea ya se hizo varios años atrás

http://artektracho.blogspot.com

SeanMartin's picture
Guest | Fri, 2008-02-01 12:49

I actually thought this was an ad for flooring, not exerbikes. If the photo had been cropped in a little tighter, perhaps, it might have worked better. But as someone else pointed out, who has a house like this? Wouldnt it be more intruiging -- given that *everyone* is riding the same exercise bike (I mean, if you want to make a point about this particular bike, why not put those in the pack on a completely different model?) -- to show them in a tighter, more confined space, with more of a true racing feel?

Barbara Agatha G.'s picture 70 pencils
Barbara Agatha G. | Thu, 2008-02-07 04:49

Whose house looks like that? Y&R's art director's...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!