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Jeep: Ten little vehicles

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Claudia Bach
Art Director: Michael Reissinger
Copywriters: Fabian Tritsch, Lennert Wendt, Anna Schroeder, Nina Burmeister
Illustrators: Maurice, Tom, Enzo, Don-sun, Michi, Kim-Eyleen, Johanna-Marie, Emma, Kurt, Louisa
Agency Producer: Kerstin Arndt
Production Company/Animation: Deli Pictures, Hamburg
Director: Michael Reissinger
EP: Sebastian Hellge
VFX Super: Christian Reimann
3d Artists: Thomas Volkmann, Malte Sarnes
2d Artist: Robert Rhee
Flame Artist: Christian Reimann
Sounddesign/Music: NHB Ton Hamburg & Markenfilm GmbH

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30 comments

white widow's picture
white widow
133 pencils

its Ok.. it works

respect.

vurtomatic's picture
vurtomatic
364 pencils

Maybe 25 years later when the kids grow up to become potential customers.

pixelbomb1's picture
pixelbomb1
2555 pencils

there is always a kid in you. c'mon 4 wheel drive jeep? mud? hell yeah!

Sincerely,
Arnold Santillan
714-206-2459

ivan's picture
ivan

The strategy certainly works. When you buy a 4WD you want to feel that your car will go through anything.

Ivan Raszl, admin of AotW

jeha's picture
jeha
104 pencils

This is great....love it

theoneandtheother's picture
theoneandtheother
113 pencils

love it

john doe's picture
john doe
1571 pencils

it is ok.

Pauflies's picture
Pauflies
205 pencils

I found it brilliant! The idea is clear, and the 3d with kid drawing... UAUU!!!
http://pauflies.blogspot.com/

Ellivanelli's picture
Ellivanelli
9 pencils

Just gorgeous!

iT-iS-i's picture
iT-iS-i
1721 pencils

Certainly worth mention. Nice!

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

Kateter's picture
Kateter
2020 pencils

this is just lovely.
nice positioning.
worth watching it again and again and again...
totally memorable.
excellent production.
hats off to the team.
love it.

young one's picture
young one
56 pencils

sweet!!

ki's picture
ki
124 pencils

F***ing Gooooood!!!!!

Syd's picture
Syd
74 pencils

It irritated me so much that I couldn't watch the whole thing.

devo420's picture
devo420
6 pencils

well done, love the ad, but dont see how it converts sales

kbaudelaire's picture
kbaudelaire
54 pencils

Oh God! Oh God! I love it! and i also attend kindergarden.

Vernon Jeremy Muller's picture
Vernon Jeremy Muller
18 pencils

why does this remind me of the yellow submarine?

Tripioso's picture
Tripioso
468 pencils

Brilliant! Fun, as it is driving one.

Life's a Trip. Enjoy the Ride!

SeanMartin's picture
SeanMartin

That song got annoying somewhere around verse 3. The only thing saving this is the animation, which is pretty cool... but hardly a selling point. I'm not sure who they're aiming this at -- certainly not their target buyer market.

Weird.

Mr Hughes's picture
Mr Hughes
386 pencils

i'd buy that ad.

Zulo's picture
Zulo
62 pencils

It reminds me to Honda "Hate sth" mood, but just it. It is great. Who wondered how it turns into sales? Yeah, they should maybe have typed the phone number and the adress of the dealer... Oh man, Jeep is the genuine, the first in the race. Not much more to do but maintaining on the top. Great.

am-o's picture
am-o
162 pencils

this is fucking terrible! annoying & ridiculous & cheaply produced & it's b.s. and i say this only because it goes against the entire brand identity & equity that they have built upon & succeeded at. i know this is germany's work, but coming from detroit & being around the original brand everything they've done - i have to say this is embarrassing work for jeep.

offroader's picture
offroader
15 pencils

stop crying. how sad is detroit?

mary11's picture
mary11
2 pencils

hmm - what's wrong with that am-o girl?

mariamarta's picture
mariamarta
14 pencils

"hate something
love something...."

annie_us's picture
annie_us
90 pencils

well done, love the ad

banane's picture
banane
54 pencils

Looks very nice. But where can I find the idea?
It´s would be a nice film for a small, funny car like a Twingo.

Guest's picture
Guest

i luved it and am gonna write a critique on this ad

Temple's picture
Temple
9621 pencils

surprisingly good

Guest's picture
Guest

good

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