32 comments

carlll's picture
28 pencils
carlll

This is just so nice! Very VW. Very good.

stereodeluxe's picture
143 pencils
stereodeluxe

perfect.

sooo much beter than that recent ford campaign with those shitty instruments made of car parts!

JohnsonPaul's picture
164 pencils
JohnsonPaul

Nice ad

regrat's picture
292 pencils
regrat

realy nice.

---
I would never promote Coca Cola.

dirkd's picture
2 pencils
dirkd

Good piece of work this. Probably one of the nicest car ads I’ve seen in a long time.

gmint7's picture
2699 pencils
gmint7

:::J:::

mm
i think its a forced pun tho

:::J:::

djakuza's picture
519 pencils
djakuza

Very Wery good :) i like it a lot!

Tincho's picture
1097 pencils
Tincho

Nice insight, nice execution.

panasit's picture
687 pencils
panasit

Excellent

bknowlden's picture
3661 pencils
bknowlden

Good insight, great idea. But the execution could have been a little more interesting than this.

benjaminbrown's picture
439 pencils
benjaminbrown

Really nice, I like the photography. I love the way it's suspended.

Vicomte's picture
287 pencils
Vicomte

Great ad. Execution is perfect.

scarfinati's picture
820 pencils
scarfinati

i find it to be a pun

perfectly tuned and show the engine as something that plays a tune. Eh

thirty6chambers's picture
1466 pencils
thirty6chambers

i agree.

Stigset's picture
1460 pencils
Stigset

That looks like a silly engine, but it's a good looking visual and I find the ad pretty apealing.

rocketman's picture
385 pencils
rocketman

cool stuff

OBRERO's picture
11 pencils
OBRERO

COOL and Beauty!!!

Congratulations!!!

but_why's picture
280 pencils
but_why

Wow.

vurtomatic's picture
364 pencils
vurtomatic

It's a very well-executed pun that looks like a piece of installation art in a gallery. Beautiful. Maybe the copy could be tweaked better, Perfectly Tuned sounds kinda corny compared to the visual, but that's probably nitpicking. Still goes into my Favorites.

scarfinati's picture
820 pencils
scarfinati

If I covered up the logo with my hand it could be an ad for any cars engine. whats vw about it?

I give it more points for looking like a rauschenberg or something, not being a good ad.

carlll's picture
28 pencils
carlll

The VW of it is the way of idea and execution. Great job.

Mr.Top's picture
728 pencils
Mr.Top

I agree... very nice.

the_wizArt_of_OZ's picture
16 pencils
the_wizArt_of_OZ

Really like it

ricklongo's picture
1248 pencils
ricklongo

Maybe I'm not in the target audience, but this just doesn't do it for me.

Kniven's picture
30 pencils
Kniven

Ricklongo thats why you are a joke of a creative...

MikeVernon's picture
3 pencils
MikeVernon

Heavy stuff! Congrats to the team. This is a great ad.

vwray81's picture
256 pencils
vwray81

If you've heard the exhaust note of a real R32 this ad makes perfect sense.

Very nice.

mfg's picture
2 pencils
mfg

I don't know... it kind of reminds me of this Honda Accord Commercial:

http://www.youtube.com/watch?v=xcr6ZIVi-Vg

Maybe VW simplified it for a print ad?...hmmmm

cheers!

annie_us's picture
90 pencils
annie_us

Good. Very good. Congrats to the team. This is a great ad.

WhereIsMyBackPay's picture
177 pencils
WhereIsMyBackPay

Punny but the execution is excellent, I mean, the combination of different instruments to form the car's engine. ;)

.:R32 Designer's picture
.:R32 Designer

Amazing ad. Amazing Car. Amazing Company.

I didn't read all the comments but in response to "If I covered up the logo with my hand it could be an ad for any cars engine. whats vw about it?".... R32 V6 Engine with that unmistakable exhaust. Look at any picture of the back of an R32 and you will see those two trumpets accurately portray the exhaust which is 100% .:R!

wonghaa's picture
2 pencils
wonghaa

goooood,congrats.