32 comments

carlll's picture
carlll
28 pencils

This is just so nice! Very VW. Very good.

stereodeluxe's picture
stereodeluxe
153 pencils

perfect.

sooo much beter than that recent ford campaign with those shitty instruments made of car parts!

JohnsonPaul's picture
JohnsonPaul
164 pencils

Nice ad

regrat's picture
regrat
302 pencils

realy nice.

--
I would never promote Coca Cola.

dirkd's picture
dirkd
2 pencils

Good piece of work this. Probably one of the nicest car ads I’ve seen in a long time.

gmint7's picture
gmint7
2685 pencils

:::J:::

mm
i think its a forced pun tho

:::J:::

djakuza's picture
djakuza
517 pencils

Very Wery good :) i like it a lot!

Tincho's picture
Tincho
1093 pencils

Nice insight, nice execution.

panasit's picture
panasit
687 pencils

Excellent

-Tung
--good idea is enemy of great idea

bknowlden's picture
bknowlden
3647 pencils

Good insight, great idea. But the execution could have been a little more interesting than this.

benjaminbrown's picture
benjaminbrown
439 pencils

Really nice, I like the photography. I love the way it's suspended.

Vicomte's picture
Vicomte
287 pencils

Great ad. Execution is perfect.

scarfinati's picture
scarfinati
830 pencils

i find it to be a pun

perfectly tuned and show the engine as something that plays a tune. Eh

thirty6chambers's picture
thirty6chambers
1464 pencils

i agree.

Stigset's picture
Stigset
1456 pencils

That looks like a silly engine, but it's a good looking visual and I find the ad pretty apealing.

rocketman's picture
rocketman
387 pencils

cool stuff

OBRERO's picture
OBRERO
11 pencils

COOL and Beauty!!!

Congratulations!!!

but_why's picture
but_why
280 pencils

Wow.

vurtomatic's picture
vurtomatic
364 pencils

It's a very well-executed pun that looks like a piece of installation art in a gallery. Beautiful. Maybe the copy could be tweaked better, Perfectly Tuned sounds kinda corny compared to the visual, but that's probably nitpicking. Still goes into my Favorites.

scarfinati's picture
scarfinati
830 pencils

If I covered up the logo with my hand it could be an ad for any cars engine. whats vw about it?

I give it more points for looking like a rauschenberg or something, not being a good ad.

carlll's picture
carlll
28 pencils

The VW of it is the way of idea and execution. Great job.

Mr.Top's picture
Mr.Top
728 pencils

I agree... very nice.

the_wizArt_of_OZ's picture
the_wizArt_of_OZ
16 pencils

Really like it

ricklongo's picture
ricklongo
1244 pencils

Maybe I'm not in the target audience, but this just doesn't do it for me.

Kniven's picture
Kniven
30 pencils

Ricklongo thats why you are a joke of a creative...

MikeVernon's picture
MikeVernon
3 pencils

Heavy stuff! Congrats to the team. This is a great ad.

vwray81's picture
vwray81
256 pencils

If you've heard the exhaust note of a real R32 this ad makes perfect sense.

Very nice.

mfg's picture
mfg
2 pencils

I don't know... it kind of reminds me of this Honda Accord Commercial:

http://www.youtube.com/watch?v=xcr6ZIVi-Vg

Maybe VW simplified it for a print ad?...hmmmm

cheers!

annie_us's picture
annie_us
90 pencils

Good. Very good. Congrats to the team. This is a great ad.

WhereIsMyBackPay's picture
WhereIsMyBackPay
177 pencils

Punny but the execution is excellent, I mean, the combination of different instruments to form the car's engine. ;)

.:R32 Designer's picture
.:R32 Designer

Amazing ad. Amazing Car. Amazing Company.

I didn't read all the comments but in response to "If I covered up the logo with my hand it could be an ad for any cars engine. whats vw about it?".... R32 V6 Engine with that unmistakable exhaust. Look at any picture of the back of an R32 and you will see those two trumpets accurately portray the exhaust which is 100% .:R!

wonghaa's picture
wonghaa
2 pencils

goooood,congrats.

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