Volkswagen Golf R32: Perfectly tuned
Advertising Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson
32 Comments
This is just so nice! Very VW. Very good.
perfect.
sooo much beter than that recent ford campaign with those shitty instruments made of car parts!
Nice ad
realy nice.
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I would never promote Coca Cola.
Good piece of work this. Probably one of the nicest car ads I’ve seen in a long time.
:::J:::
mm
i think its a forced pun tho
:::J:::
Very Wery good :) i like it a lot!
Nice insight, nice execution.
Excellent
-Tung
--good idea is enemy of great idea
Good insight, great idea. But the execution could have been a little more interesting than this.
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brandon
www.brandonknowlden.com
Really nice, I like the photography. I love the way it's suspended.
Great ad. Execution is perfect.
i find it to be a pun
perfectly tuned and show the engine as something that plays a tune. Eh
i agree.
That looks like a silly engine, but it's a good looking visual and I find the ad pretty apealing.
cool stuff
COOL and Beauty!!!
Congratulations!!!
Wow.
It's a very well-executed pun that looks like a piece of installation art in a gallery. Beautiful. Maybe the copy could be tweaked better, Perfectly Tuned sounds kinda corny compared to the visual, but that's probably nitpicking. Still goes into my Favorites.
If I covered up the logo with my hand it could be an ad for any cars engine. whats vw about it?
I give it more points for looking like a rauschenberg or something, not being a good ad.
The VW of it is the way of idea and execution. Great job.
I agree... very nice.
Really like it
Maybe I'm not in the target audience, but this just doesn't do it for me.
Ricklongo thats why you are a joke of a creative...
Heavy stuff! Congrats to the team. This is a great ad.
If you've heard the exhaust note of a real R32 this ad makes perfect sense.
Very nice.
I don't know... it kind of reminds me of this Honda Accord Commercial:
http://www.youtube.com/watch?v=xcr6ZIVi-Vg
Maybe VW simplified it for a print ad?...hmmmm
cheers!
Good. Very good. Congrats to the team. This is a great ad.
Punny but the execution is excellent, I mean, the combination of different instruments to form the car's engine. ;)
Amazing ad. Amazing Car. Amazing Company.
I didn't read all the comments but in response to "If I covered up the logo with my hand it could be an ad for any cars engine. whats vw about it?".... R32 V6 Engine with that unmistakable exhaust. Look at any picture of the back of an R32 and you will see those two trumpets accurately portray the exhaust which is 100% .:R!
goooood,congrats.