Apple: New York Times Quote

Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Copywriter: Alicia Dotter
Lead Interactive Designer: Ryan Conlan
Agency Broadcast Producers: Hank Zakroff, Perrin Rausch
Agency Interactive Producers: Zach Leary, Joannah Bryan

Production Co.: Epoch FIlms
Director: Phil Morrison
DP: Mott Hupfel

Editorial Co.: Mad River Post
Editor: Val Thrasher

Post Co.: Company 3
Scott Johnson, Stefan Sonnenfeld


ivan's picture

This is not TV! This is the reproduction of an online banner on the NYT website.

Ivan Raszl, admin of AotW

coronam's picture
162 pencils

i saw this live when i visited the site the other morning.
nicely done.

ars555's picture
16 pencils

as a banner is great

troika02's picture
212 pencils

wow, wow, wow and wow! that's so brilliant!

BrettHeart's picture
136 pencils

Great online ad!!! You have to post more...



Steven K.'s picture
Steven K.
12 pencils


vwray81's picture
256 pencils

Haha the first time I saw this was when I was actually on the NY Times website. Very impressive and very Apple-like resourcefulness of space.

clarintaxoxo's picture
12 pencils

This is brilliant! I laughed out loud! :)

quistilixians's picture
10 pencils

Why does mac have to do that? I mean, really? Its a very nice concept indeed but to gain good marketing by deliberately insinuating an ad with a rival company is not a good idea for a very respected company like mac? Leading in the market or is it just Insecurities? I have a mac my self, but it does not absolve mac with other competitors of their services with this kind of ads.

You cant identify a fact and an opinion in this kind of ads...and its misleading.

However, concept-wise and the way they incorporate those two different panels is really impressive.

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