Western Union: Pound / Rupee

Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa
Published: December 2007


ska's picture
61 pencils


aman.ashraff's picture
6 pencils

Clever idea. Hats off to the illustrator!

gill sans's picture
gill sans
10 pencils

very cool

burnhard's picture
395 pencils

why are there so many votes?

gill sans's picture
gill sans
10 pencils

because it's monday and not sunday.

LeeHarvey's picture
3045 pencils

Sorry but this is the only one I can read without the help of the title above (Western Union:pound/rupee). And then it's a good idea...

wanderer's picture
6 pencils

agree, this is the best of the three. But think it is quite a cool idea nevertheless.Smart work.

JohnsonPaul's picture
164 pencils

very smart

skullforce's picture
66 pencils

John Langdon is probably the world's only professional ambigram illustrator. he did the ambigrams for the da vinci code movie

jibberish's picture
6 pencils

this ad comes out best in the whole campaign...

fly catcher's picture
fly catcher
6 pencils

i agree with jibberish. clearer.great campaign overall

fractalrene's picture
1504 pencils

Good work men, and I can imagine the client really happy about this solution. Well done!

cyrusmuller's picture
12 pencils

Great work guys... I see you source John to do the ambigrams... he is the best.

daveconrey's picture
36 pencils

incredibly effective. I love anagrams.

rohitjhansiwale's picture
4 pencils

Cool creativity


panasit's picture
687 pencils

Da Vinci Code.

--good idea is enemy of great idea

lostinla's picture
42 pencils

This is by far not John Langdon's best work, but I still like it - sort of…


dauntless's picture
60 pencils

leaving aside the fact that lotsa users from sri lankan origin have praised this campaign...
The executional idea that these ads are using has been done to death...
Nevertheless it's a pretty decent campaign...
Is it a strong "IDEA" in the current context of creativity? I really don't think so...
It's one of those "nice" ads
just my 2 cents

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