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Pioneer Suspensions: Pothole

Pioneer Suspensions: Pothole
Your rating: None Average: 6.3 (48 votes)

Feels like Pioneer Suspension.

Advertising Agency: Y&R Everest, Mumbai, India
Creative Directors: Makarand Patil, Vijay Lalwani
Art Director:Makarand Patil
Copywriter: Vijay Lalwani
Photographer: Sandeep Suvarna
Published: June 2007

Comments

Ag's picture 307 pencils

Nice. Too bad something like this just won GranPrix in FIAP.

oyunger's picture 26 pencils

Ford did this already

juliangray's picture 1023 pencils

i think this is dangerous... people do manouvers trying to avoid what apears to be a bump in the road.

imagine a crash because someone hits the breaks trying not to hit one of this colosal bumps.

I never thought that i would say this but I HOPE ITS A FAKE.

Wordnerd's picture 5288 pencils

ditto

andreis's picture 292 pencils

agree,
not the best place to communicate your message, very dangerous distraction from the roadd

---
andreis.carbonmade.com

abdou's picture 78 pencils

especially in India where you can't mess with the car in an over crowded place.

Mr. Castanhodo's picture 280 pencils

Scam ad.
Definetely.

"Talent is luck. The important thing in life is courage."

daniel ieraci's picture 255 pencils

I think it's actually illegal to tamper with both road signs and the road itself for advertising purposes, so am pretty certain this is a fake.

I-know-all's picture 53 pencils

Hey Guys... Its kick ass.. i love it.. And It's original ad. I have seen it in India. it won awards locally. Jwt has copied this ad for FORD.. as is.. its strange.. they have also lifted the line from this ad. guys be original. It has to stop..this culture of lifting ideas and executing them in better way.. is really not going to take you anywhere.. like this if JWT Santiago, Chile.. need more ideas.. please come to India..
India Rock!!

kgeiger's picture 5158 pencils

Strange how JWT Santiago could produce an advert in Chile 7 months before it was produced in India by Y&R Everest... Or do you mean that Y&R copied this from JWT who copied it from another Indian agency?...

Zeus's picture 872 pencils

done

kirstykirst's picture 2 pencils

I hope that someone swerves to avoid this and hits the person that made this ad.

Jonny Lonestar's picture 290 pencils

It won't matter what kind of suspension you have when you t-bone a guardrail because this ad got jammed into your wheel-well

Slim Hmaied's picture 2 pencils

what is the product ?

tamer samy's picture 233 pencils

I think it can cause a lot of dangerous accidents !!

hollywood's picture 101 pencils

I particularly love that they went to the effort of photographing a guy putting it on the road. It's like they thought we wouldn't believe it was authentic. Oh wait, that's right, we don't!

marco2008's picture 22 pencils

concepts like these look good only in photographs. In reality, i doubt any driver would see the sticker as a real pothole.

Clief Kole's picture 126 pencils

To me this is what I call irresponsible advertising.

Lecter Lecaros's picture 247 pencils

this was done before by JWT Chile, and they did it better the floor graphics were placed in lateral streets and parking areas with speed limits that didn't exceed 10 kilometers per hour, with the objective of looking out for the driver's safety

puppiepoppy's picture 1582 pencils

FEELS LIKE A.....BADLY RETOUCHED PHOTO!

Look at the typo on both pictures and they are different, eventhough it's on the same spot. Come on guys, upload some real stuffs!

"Bowww Wowww"

Mr.Top's picture 732 pencils

done

reeftio's picture 8 pencils

its DAngerous you BONE HEAD!!

Guest's picture

its DAngerous you BONE HEAD!!

X2!! I ride a motorcycle, and hitting a real pothole like this would be the end of you - so any biker would take severe evasive action. This BS would get somebody killed. I hope they put one around here - I'll sue their asses good.

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