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Apple: Get a Mac Holiday

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Chuck Monn
ACD/Copywriter: Jason Sperling
Copywriter: Alicia Dotter
Agency Broadcast Producers: Cheryl Childers, Hank Zakroff, Perrin Rausch

Production/Animation Co.: LAIKA/house
Director: Drew Lightfoot
DP: John Nolan
Editor: Steve Miller & Veronica Vichit-Vadakan

Media is also handled by TBWA\Media Arts Lab (MAL)

13 comments

pandazzzz's picture
pandazzzz
49 pencils

i love my MAC

Wordnerd's picture
Wordnerd
6662 pencils

nice and funny animation, but suprisingly inconfident for apple. since when they need to pick on pc's? i'm disappointed

lorem_ipsum's picture
lorem_ipsum
194 pencils

well... i think they are running this campaign since... hmm... nearly 2 years... ;)
http://www.apple.com/getamac/

Wordnerd's picture
Wordnerd
6662 pencils

i had no idea that the us- (international?) campaign differs that much.. thanks for sharing! :)

jonybeta's picture
jonybeta
364 pencils

It´s a very funny campaing, i love most of the ads. Love my mac too.
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

Personally the super-smug Mac vs. PC campaign turns me off as much as the holier-than-thou Truth (anti-smoking) work.

bknowlden's picture
bknowlden
3647 pencils

Alltel, Aflac and now MAC? I know it's the holidays, but let's be a little bit more clever. I miss Chrismahannakwanzaka...

ivan's picture
ivan

I like the campaign and I love my Macs. I know it's tiring to see the PC bashing over and over, but there are still so many people out there who don't get it. So, these ads are for them. Btw, it's not about PC or Mac, but PC running Windows vs Mac running OS X to be precise, as Macs can run Windows and PCs can run OS X.

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Ivan Raszl, admin of AotW

_dam_'s picture
_dam_
4 pencils

L O V E M Y M A C ! ! !

Signe_S's picture
Signe_S
357 pencils

These ads make me want to hug my mac and kick a pc! :-)

wasatt's picture
wasatt
65 pencils

Joaquin de Camble Guamble

Very funny, i want a Mac..NOW!!!!!!!!!!!!!!!

Jumo's picture
Jumo
592 pencils

I LOVE MY MAC !!

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Jumo,
Art Director FP7 Morocco

narahyanfong's picture
narahyanfong
30 pencils

coolness! love it!

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