Apple: Get a Mac Holiday
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Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Chuck Monn
ACD/Copywriter: Jason Sperling
Copywriter: Alicia Dotter
Agency Broadcast Producers: Cheryl Childers, Hank Zakroff, Perrin Rausch
Production/Animation Co.: LAIKA/house
Director: Drew Lightfoot
DP: John Nolan
Editor: Steve Miller & Veronica Vichit-Vadakan
Media is also handled by TBWA\Media Arts Lab (MAL)
12 Comments
i love my MAC
nice and funny animation, but suprisingly inconfident for apple. since when they need to pick on pc's? i'm disappointed
well... i think they are running this campaign since... hmm... nearly 2 years... ;)
http://www.apple.com/getamac/
i had no idea that the us- (international?) campaign differs that much.. thanks for sharing! :)
It´s a very funny campaing, i love most of the ads. Love my mac too.
http://micorazontusmanos.blogspot.com/
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
Personally the super-smug Mac vs. PC campaign turns me off as much as the holier-than-thou Truth (anti-smoking) work.
Alltel, Aflac and now MAC? I know it's the holidays, but let's be a little bit more clever. I miss Chrismahannakwanzaka...
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brandon
www.brandonknowlden.com
I like the campaign and I love my Macs. I know it's tiring to see the PC bashing over and over, but there are still so many people out there who don't get it. So, these ads are for them. Btw, it's not about PC or Mac, but PC running Windows vs Mac running OS X to be precise, as Macs can run Windows and PCs can run OS X.
L O V E M Y M A C ! ! !
These ads make me want to hug my mac and kick a pc! :-)
Joaquin de Camble Guamble
Very funny, i want a Mac..NOW!!!!!!!!!!!!!!!
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Joaquin de Camble Guamble
I LOVE MY MAC !!
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Jumo,
Art Director FP7 Morocco