Adidas China: Basketball

Adidas China: Basketball

Impossible is nothing.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Yang Yeo, Elvis Chau, Sarawut Hengsawad, Lesley Zhou, John Merrifield
Copywriters: Leslsy Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
Photgrapher: Mark Zibert
Illustrators: Luming, Lance Ma

Your rating: None Average: 8.6 (54 votes)

Comments

Submitted by 0nurb on Mon, 2007-12-10 12:05.

great art direction.

Ad(dicted)

Submitted by Cartman on Mon, 2007-12-10 12:23.

love it

muxa's picture
Submitted by muxa on Mon, 2007-12-10 12:29.

Awesome. Congratulations China.

Submitted by Rene Fractal on Mon, 2007-12-10 14:31.

Good artwork and idea. Good job TBWA!

Submitted by jason argonaut on Mon, 2007-12-10 19:46.

Awesome. If this is the 70s, you are jurassic.

Submitted by EddieZhao210004 on Mon, 2007-12-10 20:10.

Good concept. But frankly, I dont like those grey masses. They look like a group of hungry ghosts from hell.

Submitted by Get-a-Fix on Tue, 2007-12-11 00:41.

Mind Blowing detailing!

Congrats TBWA!

everartz's picture
Submitted by everartz on Tue, 2007-12-11 02:20.

LLLLLOVE it...

Submitted by supersupergirl on Tue, 2007-12-11 08:23.

really love the look and the idea...

Submitted by bhavdeep on Tue, 2007-12-11 13:49.

one of the best i'v seen so far.. detailing is awsom.. gr8 work keep it up..

>>>>"mind is an idea factory"

Submitted by Sally_Bison on Tue, 2007-12-11 18:28.

Tasty!

Submitted by elmikel on Thu, 2007-12-20 07:48.

beautiful art direction! though the concept of helping hands and a tangle of people is not new but I like this one very much.

Submitted by shaft_drive on Wed, 2008-01-02 05:58.

i know they have a large population, but 5 creative directors? 4 copywriters (the line is part of an international campaign)? two illustrators? And what happened to all the art directors??

Imabigdeal's picture
Submitted by Imabigdeal on Fri, 2008-02-22 00:13.

In a culture that has in the past idolized sons and dreaded the birth of a daughter, to be born female came perilously close to being born less than human. I love this ad. Here we have a women (presented in color) being uplifted by a sea of men who are in black & white. They are all helping her reach the basket.The goal.It's the year 2008 and there is change. "Impossible is nothing."Beautiful art direction!!!

Submitted by kingzeus on Thu, 2008-03-13 05:49.

AWESOME... but do they really need that many CD for this AD??

Submitted by awenindo on Sun, 2008-05-18 13:49.

nice art

izmild's picture
Submitted by izmild on Fri, 2008-07-18 23:13.

I remember the the copy " impossible is nothing" is the same with "Muhammad Ali".
izmild
http://uniquetvcomm.blogspot.com