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Unicef: Save the AIDS victims

Advertising Agency: Forsman&Bodenfors, Sweden
Art Director: Silla Levin
Copywriters: Jacob Nelson, Robert Lund
Photographer: Victor Davidsson
Directors: Måns Mårlind, Björn Stein
Production Company: Camp David, Stockholm, Sweden
Aired: November 2007

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16 comments

klaussnow's picture
klaussnow
1677 pencils

wow, hits hard

... its already been done...

miko1aj's picture
miko1aj
3097 pencils

simple truth. Good ad.

Anne's picture
Anne
506 pencils

Impressive. Quite a new way to communicate such a cause.

deacon -54-'s picture
deacon -54-
34 pencils

Made my skin crawl damn good stuff.

strmkid's picture
strmkid
35 pencils

defiantly said "Oh Wo!" at the end.

Nice job.

carnito42's picture
carnito42
16 pencils

Very good. Grabbed my attention, and a definite, "Oh!" at the end.

stainfed's picture
stainfed
9 pencils

outstanding, just the real world and sadly the truth. good piece of communication

petreza's picture
petreza
8 pencils

in the painting,,,thats call realism
ood realism

asad777's picture
asad777
4 pencils

NICE ONE

Deepty Arora's picture
Deepty Arora
22 pencils

Superb...Hits hard.

Laurent's picture
Laurent
289 pencils

i got the goose bumps too. only one small comment, given the fact it's for ethiopia children, maybe showing a bit more of them and mapping their lives to the scenes in the first part could add to the impact of the idea. still a great piece of work though. well done.

tr3n00ps's picture
tr3n00ps
78 pencils

I think the idea is to place the viewer's sentiment in the movie to grasp their attention to the drama of the "fictional" situation. The ending counterpoint is even stronger because the reality is, it is not happening at home but in a place foreign the viewer has ignored or avoided for too long.

-trenoops

shah alam alo's picture
shah alam alo
5 pencils

i went this ad

shah alam alo

senior visualizer
GREY Dhaka Advertising

Dusan Zica's picture
Dusan Zica
116 pencils

great ad!

sumy's picture
sumy
9 pencils

very strong ad! now i feel sad for Ethiopia and willing to help..

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

very nice ad! i feel sad for Ethiopia.

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

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