National Geographic Kids Magazine: The Fossil Regeneration Unit

The mailer was sent to media buyers across South Africa, when they [the ad space buying people] received the ‘Unit’ the Triops eggs were tiny, miniscule dots in the test tubes, but in one short week they grew into prehistoric-looking creatures almost the length of your thumb! Included in the pack was an interactive CD with a program to track their Triops’ growth and find out the facts about them, as well as the National Geographic Kids rate card and advertising details.

Advertising Agency: Foxp2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes, Noel Cottrell
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Animator: Roger Gordon