La Diaria Newspaper: Face, 4

La Diaria Newspaper: Face, 4

Reality is complex. To understand it, you have to keep some distance. La Diaria. The independent newspaper.

Advertising Agency: Corporacion JWT, Montevideo
Copywriters: Leandro Gomez, Manuel Amorin
Art Director: Leonardo Varela

Your rating: None Average: 8.9 (81 votes)

Comments

Which is really great is that it does really work - when you see just the icon of the image, it's ok, you can recognize the person; but once you clik on it to get a bigger view - forget it, you see just some circles....
Really nice job!

Totally agree.
The gimmick goes to the execution. People can notice the real face in a distance, making the whole adv much more persuasive

kbahey's picture

Remain me of M&M "Swimingpool & the series" (Cannes 2007)

i really liked this campaign. Brilliant. Atleast they didnt do something like pixels or antyhing. Nice one.. message well tied up

guys!!!! listen to this.. whoever did this is f*ckin smart. Twinch your eye a bit or close your eyes but so you can see a bit...

the images get damn detailed!!!

picturejockey's picture

Great concept and nice execution
http://www.navinharish.org

Excellent execution of a clever vision, very well done!

Absolutely a great ad, and a very clever approach!!!

Talent is luck. Courage is what matters.
Done a zillion times

wearmysocks's picture

Seen this done as blocks with Abe Lincoln's head before. Nice, not original though.

Screeming DONE is easy. I think you have to show us the work you're talking about then. So we all can make our own opinion about it. Ok?

wearmysocks's picture

I didn't scream done! (it's scream not screem okthanksbyebye) Sheesh take a pill or something! I Just mentioned something where I saw the idea done before, which I thought was a valid reason to post! I never realised I was on trial. :(

cooldepp's picture

awesome work.

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