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Pepsi: Hug

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 9.8 (136 votes)

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce, Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Director: Traktor
Released: June 2007

10 Comments

slim's picture 1047 pencils

We've seen the whole 'creature personifying the brand' thing before, but I still love this one.
Not enough to make me switch from the black doctor.

Steeef's picture 135 pencils

Not as good as pinball!!!

Beatboxer's picture 1523 pencils

Yes, not as good... But the purring sound of the ball is lovely!
Eheheheheheheheh.

Disco Munky's picture 3934 pencils

"War,huh, huar!, what is it good for? Absolutley everythingtodowithexpandingthewestsinfluenceovertherestoftheworldandthisadisproof. Say it again. Good God!"

Doin' it for the points

pixelbomb1's picture 2585 pencils

Alicia Silverstone. noticed the apt# 1 for Pepsi One? Pepsi should make those giant furry balls and sell them as a corner couch w/ vibrating back massage. bbbrrrrrrr.

even the carpet is red whiet and blue.

Sincerely,
Arnold Santillan
714-206-2459

Joe76's picture 782 pencils

I really like this one but as Steeef I prefer pinball

ellehcimeo's picture 3534 pencils

Small detail. Her jacket is pinned in the back, like they do on manicans in display windows. It looks tacky.

I love the purring soft logo. Nice logo, good logo, c'mere logo, let me pet you!

ivan's picture

Pepsi should start giving away these over-sized fur balls as promotional prizes.

Joe76's picture 782 pencils

I would really like to have one here in my office purring on my neck when I get tired or stressed

juliangray's picture 1003 pencils

i dont like the concept at all.

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