Pepsi: Hug
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce, Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Director: Traktor
Released: June 2007


10 Comments
We've seen the whole 'creature personifying the brand' thing before, but I still love this one.
Not enough to make me switch from the black doctor.
Not as good as pinball!!!
Yes, not as good... But the purring sound of the ball is lovely!
Eheheheheheheheh.
"War,huh, huar!, what is it good for? Absolutley everythingtodowithexpandingthewestsinfluenceovertherestoftheworldandthisadisproof. Say it again. Good God!"
Doin' it for the points
Alicia Silverstone. noticed the apt# 1 for Pepsi One? Pepsi should make those giant furry balls and sell them as a corner couch w/ vibrating back massage. bbbrrrrrrr.
even the carpet is red whiet and blue.
Sincerely,
Arnold Santillan
714-206-2459
I really like this one but as Steeef I prefer pinball
Small detail. Her jacket is pinned in the back, like they do on manicans in display windows. It looks tacky.
I love the purring soft logo. Nice logo, good logo, c'mere logo, let me pet you!
Pepsi should start giving away these over-sized fur balls as promotional prizes.
I would really like to have one here in my office purring on my neck when I get tired or stressed
i dont like the concept at all.