News

-It’s safe to say Super Bowl XLVII was quite the spectacle last night, what between the power outages, Beyonce’s halftime show and, oh yeah, the game itself. Of course, wedged in between it all were the ads, and here’s an extended cut of CP+B’s entry for Best Buy starring Amy Poehler.

-In case you missed it during halftime, Red Stripe responded to Deutsch L.A.’s VW Super Bowl spot, which some deemed racist (see above).

-As we imagined, Budweiser’s “Brotherhood” spot from Anomaly topped USA Today’s annual Ad Meter, beating out the Tide spot starring a Joe Montana-shaped salsa stain. link

-In other A-B InBev-related news, legal experts believe the brand will eventually be successful in acquiring Modelo Group, the makers of Corona among other beers. link

-Meanwhile, the Dodge Ram “Farmer” spot ranked highest in the ADBOWL. link

-IPG-owned GolinHarris appointed Pierre-Hubert Meilhac as managing director for its Paris office, which works with clients including Foods International and Florida Department of Citrus.

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New York’s Grand Central Terminal turns 100 this month, kicking off a year of tributes to the beloved “cathedral of transit” that escaped demolition in the 1970s by way of a legal battle that went all the way to the Supreme Court. Sam Roberts offers a historical and cultural perspective in Grand Central: How a Train Station Transformed America, newly published by–of course!–Hachette’s Grand Central imprint. Centennial souvenirs can be found at the post office, where the USPS is now offering its Grand Central Terminal Express Mail stamp, featuring Illinois artist Dan Cosgrove‘s illustrated update (note the man with the roller suitcase) to Hal Morey‘s famous sunlight-streaming-through-the-clerestory-windows photo of the 1930s. The top of the stamp art includes the edges of the terminal’s famous sky ceiling, painted with a mural of constellations and figures of the Zodiac (fun fact: the constellations were accidentally painted backwards on the ceiling, so don’t rely on them for celestial navigation). And mark your calendar for March 25-31, when Nick Cave brings dancing horses to Grand Central. The artist will trot out an equine twist on his Soundsuits in a project co-presented by Creative Time and MTA Arts for Transit.

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-Well, let’s rattle off what we may have missed as part of our Super Bowl coverage. Here’s Gildan’s entry from DeVito/Verdi.

-Here’s the Pepsi NEXT Super Bowl XLVII spot.

-Meanwhile, here’s the :60 version of Innocean’s SB ad for Hyundai, which happens to include cameo and music from the Flaming Lips (below).

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When he’s not copywriting at Austin agency T3, ACD Brian Thompson, aka AskACopywriter and/or @BrandWriter, is keeping busy by coming up with side projects like this. Dubbed “Lonely Valentines,” Thompson, the man previously behind efforts such as the “Resolution Setter” is reaching out to those who expect to have a lack of mutual admiration come Valentine’s Day (never mind having an actual date).

If you “choo-choo-choose” not to send a loving card to anyone this year, perhaps a bitter pill of “Lonely Valentines” might be more up your alley, with cards ranging from $4 to framed ones at $25. Thompson tells us, “This industry doesn’t make having a relationship easy, and Valentine’s Day just rubs salt in that bitter wound.” We feel ya, homey, so if you care to indulge the man and his latest non-agency creations, which were illustrated by Dave Schwab, feel free to purchase to your, um, heart’s content here.

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If you have a few minutes on Monday at 12:30 PM EST, feel free to tune into our live chat via Google+ Hangout to discuss Super Bowl ads, what worked, what didn’t, the social media impact. It’s like our Quickfire except, you know, visual and live. Along with yours truly, you’ll be graced with the presence of colleague Patrick Coffee, editor of PRNewser, David&Goliath founder/chairman/CCO David Angelo, whose agency will once again have a presence in the Big Game (during the third quarter to be exact), among others. So, feel free to join us for a quick and painless chat, whether you’re hungover or otherwise. Here’s the Hangout info.

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We’re sure to have post-Super Bowl thoughts as well, but in the meantime, read below on what Teddy Stoecklein, group creative director at Portland, Maine-based VIA Agency, has to say about big game advertising.

Who has the most anticipated spot in this year’s Super Bowl?

First, let me tell you who doesn’t. The idea of Doritos crashing the Super Bowl with user-generated spots has lost its orange, finger-staining luster. We all know those bags are half air. And Bud Light’s “Superstitious” campaign, void of the whiffle ball-to-the-groin humor—which, sadly, always resonates with the average viewer and gets them top honors—will probably not make the top 10.

My two most anticipated spots are from perennial Super Bowl powerhouses Budweiser and Volkswagen. What’s more American, or Dutch rather, than Budweiser’s Clydesdales (see touching 2013 Super Bowl spot below)? I was hoping they’d return to their glory days when they did things like play football in front of a couple of cowboys or engage in a snowball fight. Unfortunately, I saw the spot posted online. It’s not funny at all. Instead it’s just a long, albeit charming, story to get you to name a baby Clydesdale through Twitter. Hopefully you won’t miss the game-winning touchdown when you’re busy tweeting “Buddy” or “Suds” to #clydesdales.

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So…this went down today at Ogilvy’s New York headquarters and seeing as we love all things zombies, we couldn’t resist posting.   Tipsters say that this particular group of undead interrupted client meetings with the agency’s CEO Miles Young among other things. From what we’re hearing from those in the know, though, this morning’s zombie invasion was part of an internal effort to make staffers aware of the fact that O&M will have a Super Bowl ad for Time Warner Cable airing in local markets that promotes AMC’s juggernaut, The Walking Dead. While it probably made for a fun Friday at Ogilvy, we believe this serves as a better metaphor for any given Monday.

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This week brought it with the internet videos. And I don’t mean just Super Bowl ads. In fact, I didn’t round up a single one because you’re going to be inundated on Sunday and I don’t want to be another asshole who’s all “look at the ads before they run” – what fun is that? I hate that. It’s dumb. So this week is about the videos that aren’t football related. Mostly. The Kid President plays with a football, but that’s the extent of it. So let’s go.

5. Thespians will love this redux of Anne Hathaway‘s performance in Les Miserables. Except instead of harping over dreams that didn’t die, she’s making a bid for an Oscar. Genius. Brilliant. Hooker’s gotta win. At 383,409, it’s not huge yet but is definitely poised given the Oscars are not long off.

4. Here’s a little logic for you on the age-old question of which came first, the chicken or the egg. Yes, there is a conclusive answer and yes, it is confusing. But hey, you’ll actually get to use your brain for a few minutes. So there’s that. Coming in at a healthy 1,387,022, this is not one of creator AsapScience’s best videos, but it’s got time to get there.

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Following a formal RFP process, New York-based Carrot Creative has been awarded social media agency of record duties for sporting goods brand, Wilson, which as you may or may not know puts out tennis racquets used by Roger Federer and a ball that serves as Tom Hanks‘ best friend in Cast Away among other things.

Anyhow, as Wilson’s new social media AOR, Carrot, which would not disclose the incumbent on the biz, will work on social strategy across the brand’s sporting lineup including baseball, its baseball bat line DeMarini, football, volleyball and soccer. Seeing as it’s that time of year and all, Carrot’s first order of business was to create a Tumblr site to tell us the tale of the Wilson Super Bowl football.

Regarding his company’s decision, Wilson VP of marketing Tom Gruger offers this statement: “Carrot was a great choice for Wilson; their passion for sports, community building and depth of digital knowledge will greatly contribute to our ability to unify Wilson’s brand online. As a brand, we’ve been connecting with a player’s sports journey for 100 years. We get it; the hard work, the commitment, the joy in the process. Social is a fantastic way to support our player’s journey, to let them know we’re there with them, helping them attain their goals.”

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• With the help of crowdsourcing, Google is fleshing out a national map of long-inscrutable North Korea. The updated maps debuted this week on Google Maps.

• Calvin Klein is going to the big game–or at least his underwear is. Here’s a sneak peek at the company’s first Super Bowl ad, a 30-second spot directed by Fabien Baron. Look for it to run at the end of the first quarter.

• British designer Celia Birtwell is teaming with fast-fashion retailer Uniqlo on a capsule collection that will debut in March. “Most of the prints featured in the collaboration are from my archive collection,” Birtwell told British Vogue.

• Parisians are flocking to Philippe Starck‘s latest eatery, Ma Cocotte, a cafeteria-style affair in a converted warehouse near the Marché aux Puces. The Wall Street Journal‘s Tobias Grey pays a visit.
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The Big Game is almost here and in today’s Q+A with agency folks, we have a nice chat with Tanya LeSieur, who’s spent the last four years serving as director of integrated production at Saatchi & Saatchi L.A. As you’ll read below, he production vet has plenty to say about Super Bowl advertising.

 What ads you’re most looking forward to this year?

Hmmmm. This is a hard one.  I’m going to play Switzerland on this one and say all of them.

Oh. And our Toyota Superbowl Spot “Wish Granted” [above] produced by Saatchi LA featuring Kaley Cuoco in the first quarter of the game    #wishgranted

Is there an advantage or disadvantage to releasing ads to social media ahead of time?

Sure there’s an advantage. It’s already been demonstrated from an analytics perspective that releasing your ads/work (if they are WORTHY of being shared i.e. engaging/funny/smart/ and CONSUMERS ACTUALLY DIG IT) in advance of the “big game” helps to drive metrics/views and creates conversation around your work.

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-Charlotte-based agency BooneOakley welcomed Michael D. Greene as director, business development.

-Tongal, with the help of Colgate-Palmolive, has revealed the first “real” ad for Dunder Mifflin, which will air during the Super Bowl (above).

-L.A.-based Ignited was named AOR for travel brand, Contiki Vacations.

-Twitter is nearing $10 billion valuation. link

-The Bees Awards announced its 2013 call for entries. Deadline is April 12. link; link

-Doritos is apparently reciprocating the love for Taco Bell. link

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“When I was a young architect, I never took a camera traveling because I thought I would look like a tourist. Then I had a realization: I was a tourist. So I began by taking slides, and for the past decade or so, digital photos. When I look at buildings, I take as many photos as possible–it actually helps me to see. Back at the office, they’re organized in a system that makes it possible to call the images up at any given moment. When we start a new project, we always begin by looking at ‘Bob’s favorites.’”

-Robert A.M. Stern in Architectural Digest

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