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Zydus Cadila Sugar Free D'Lite: Buttons

Advertising Agency: Rediffusion Y&R, India
Executive Creative Director: Anisha Sarin
Art Director: Vihar Patkar
Copywriter: Cyrus Daruwala
Agency Producer: Brendon Benjamin
Production Company: Lemon Yellow Sun Films
Director: Vinod P Vijay
Aired: August 2010

28 comments

Guest's picture
Guest

Nicely done.

Guest's picture
Guest

Nice job on a usual matter...

kalpesh78's picture
kalpesh78
2580 pencils

Awesome stuff. way-to-go mr patkar. Though persoanlly i'd have liked to see her buttons pop ;)

ideas....30 minutes nahi toh free.

Sushi lover's picture
Sushi lover
905 pencils

lolz, I was thinking something else while I was watching, but still funny :)

Dream needs to be big!

yugh.creativemedia's picture
yugh.creativemedia
41 pencils

good idea..

yugh.creativemedia

sirvan's picture
sirvan
29870 pencils

heartsies

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Beautifull execution, idea not so original.

Guest's picture
Guest

pretty amusing ^^

Icharyess's picture
Icharyess
13 pencils

pretty amusing ^0^

Guest's picture
Guest

Good spot...when Subway did it.

http://www.youtube.com/watch?v=QsZFsZw5jtU

Guest's picture
Guest

my thoughts exactly...bingo...

Guest's picture
Guest

Zydus Cadila Sugar Free D'Lite "Buttons" is good, as well as distinctive.

Reality Check's picture
Reality Check
1799 pencils

Zydus Cadila Sugar Free D'Lite "Buttons" is good, as well as distinctive.

TommyO's picture
TommyO
1866 pencils

So so.

Guest's picture
Guest
Guest's picture
Guest

There was a Subway ad a year or two back with the same theme (people's buttons flying off after eating fast food burgers instead of Subway sandwiches because they were getting fat).

Guest's picture
Guest

Didn't a Subway spot start out with buttons popping off pants?

Guest's picture
Guest

Nice one Vihar...cool stuff:)

Guest's picture
Guest

nice ad! love it

dnyanesh's picture
dnyanesh
115 pencils

good.....nice ad

thaistylez's picture
thaistylez
224 pencils

done by Thai agency, but I can't remember its name.

http://www.youtube.com/watch?v=fdzVlF6F6XI&feature=player_embedded

royschellekens's picture
royschellekens
390 pencils

Idea is not so fresh. But the execution is great!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Execution is great but idea is clear from first second. No big surprise in the end = fail. Not total fail of course, far from it, but more like 7 of 10 maximum.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

Very ice....kudos.

Paridhi.'s picture
Paridhi.
122 pencils

great

chetan132's picture
chetan132
2 pencils

What is the name of the model shown in end?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Greatly executed..

Love creating ads..

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