Zoo York Footwear: Spread the Word

Fucken awesome idea. I just wish they would have edited a better video for it.
Anyone who never was really into skateboarding please don't comment on this.

Best thing I have seen in a while.

Best thing I have seen in a while even if they never actually used real roaches except when the camera was directly on them.

Very cool

www.hkstudiosinc.com

i'm waiting for the day when skateboards stop using a fisheye lens to shoot.

wow, these kids are so bad ass that theyre marketers.

Oh god let the hate fest begin.

Nice work guys,but the Cazadores spot is still my favorite from you guys though.

Awwwwesome, wonder if it was staged though.

Totally staged, but I laughed anyways. Now if they could breed cockroaches with logos on their back, they'd have a real marketing medium to be reckoned with.

As a skateboarder i don't like this ad.
Throwing roaches to people while disturbin people on the street isn't a good way to clean the dirty image we have.
I don't need the people talking good to us, but this is anoying.

very cool guerilla markting. good job!

uuuuuuuueeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee!!!!!!!!!!!!!!!!!!!!!!!!

* * * * *

guerilla marketing??? are you totally brainfucked? It`s just a spot prentending to be supercool. But if kiddies like and believe it, work seems to be done.

This is ace!

throwing roaches on people a 'great new marketing idea'. Its jackass in a commercial and thats it.
I dont understand how any of you think this is a good idea, and yes I am a skateboarder, and even if i wasnt I am pretty sure anyone can have an opinion on this.

Thats not a marketing idea.

But damn - this is one of the most freaking awesome image ideas i've ever seen! congrats!

Look at us! We're crazy skateboarding rebels! We spray paint logos on roaches and throw them at people! We're trying so hard to be cool that we're actually not.

Yes. It is a jackass. But works for its market: rebel teens mainly.

I agree with Pauflies,
throwing roaches to people on the street? if you want to shock, then please not just with roaches, you need a brilliant idea at first, and sorry but the wannabe homemade video "oh yeah we are the cool rebellious skater" is so fake. Jackass are cool because they did everything with themselves and don't attack other people.

it's advertising you fucks!!!! doesn't need to be real... and fuck skateboarders and their bad image... more people wear that brand than skateboarders... this is way too cool and all you dumbfucks who want things to be real and create a good image for akateboarders need to get a job as maths professors at a school closest to you

"float like a butterfly, sting like a bee! rumble young man, rumble"

i hope skateboarders buying power can sustain the brand... else they will have one less brand to choose from.

I love you, Zoo.

Idiots catering to idiots! The copywriter who created this "roaches" campaign, especially the spot with the roach getting squashed by a skater, is a slimeball worse than the roaches whom he thoughtlessly uses for cruel juvenile fun. What a bunch of jerks. Cockroaches may seem worthless ot many, a pest, and so on, but the idea of squashing animal lives in such a cavalier manner, AND FOR COMMERCIAL REASONS, is abominable. But what can we expect from unprincipled advertising pricks like you. You're morally bankrupt from the word go. FUCK YOU ALL. —Stefan

To the jerks who created this cruel, tasteless ad:
You are reported to the American Humane Association. The ad is in violation of the law prohibiting animal cruelty in film and advertising.

And, regarding the wastes of human protoplasm who think it's "cool,"
I totally agree with Stefan. Yeah, it's really fun to hurt something smaller than you. Roaches are better than all of you a-holes.

The Ripper, Bronx.
Yeah, watch out. We are no longer just little old ladies in tennis shoes.