Zoo York Footwear: Spread the Word

Advertising Agency: davidandgoliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Directors: Federico Callegari, Gabriel Jeffrey
Copywriters: Colin Jeffery, Brett Landry
Producers: Carol Lombard
Account Executive: Jana Wentz
Executive Producer: Carol Lombard
Producer: Lisa Leone
Production Company: Rockhard Films
Director: Tony Petrossian
Director of Photography: Scott Winig
Executive producer: Lorraine Kraus
Line Producer: Mikha Grumet
Editing House: Spinach Editorial
Editor: Adam Bright & Tony Petrossian
Producer: Carol Lombard
Audio Mix: Lime Studios
Mixer: Sam Casas


Blissful's picture
142 pencils

Fucken awesome idea. I just wish they would have edited a better video for it.
Anyone who never was really into skateboarding please don't comment on this.

kgeiger's picture
7176 pencils

I'm so out of it I almost thought skaters were being compared to roaches... Or vice versa.

Graves™'s picture
87 pencils

Best thing I have seen in a while.

Graves™'s picture
87 pencils

Best thing I have seen in a while even if they never actually used real roaches except when the camera was directly on them.

hcook5150's picture
229 pencils
TrainRunner's picture
225 pencils

i'm waiting for the day when skateboards stop using a fisheye lens to shoot.

artiam's picture
123 pencils

wow, these kids are so bad ass that theyre marketers.

Crisp One's picture
Crisp One
2007 pencils

Oh god let the hate fest begin.

Nice work guys,but the Cazadores spot is still my favorite from you guys though.

Crisp One's picture
Crisp One
2007 pencils


klaussnow's picture
1675 pencils

Awwwwesome, wonder if it was staged though.

... its already been done...

nice gaijin's picture
nice gaijin
815 pencils

Totally staged, but I laughed anyways. Now if they could breed cockroaches with logos on their back, they'd have a real marketing medium to be reckoned with.

Pauflies's picture
205 pencils

As a skateboarder i don't like this ad.
Throwing roaches to people while disturbin people on the street isn't a good way to clean the dirty image we have.
I don't need the people talking good to us, but this is anoying.

john doe's picture
john doe
1571 pencils

very cool guerilla markting. good job!

talkingisfree's picture
2629 pencils


Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

guerilla marketing??? are you totally brainfucked? It`s just a spot prentending to be supercool. But if kiddies like and believe it, work seems to be done.

mikepants2005's picture
504 pencils

This is ace!

BAdman's picture
23 pencils

throwing roaches on people a 'great new marketing idea'. Its jackass in a commercial and thats it.
I dont understand how any of you think this is a good idea, and yes I am a skateboarder, and even if i wasnt I am pretty sure anyone can have an opinion on this.

Wordnerd's picture
6660 pencils

Thats not a marketing idea.

But damn - this is one of the most freaking awesome image ideas i've ever seen! congrats!

alfredo's picture
558 pencils

Look at us! We're crazy skateboarding rebels! We spray paint logos on roaches and throw them at people! We're trying so hard to be cool that we're actually not.

Tripioso's picture
470 pencils

Yes. It is a jackass. But works for its market: rebel teens mainly.

Life's a Trip. Enjoy the Ride!

Jetstream's picture
115 pencils

I agree with Pauflies,
throwing roaches to people on the street? if you want to shock, then please not just with roaches, you need a brilliant idea at first, and sorry but the wannabe homemade video "oh yeah we are the cool rebellious skater" is so fake. Jackass are cool because they did everything with themselves and don't attack other people.

sharks8us's picture
36 pencils

it's advertising you fucks!!!! doesn't need to be real... and fuck skateboarders and their bad image... more people wear that brand than skateboarders... this is way too cool and all you dumbfucks who want things to be real and create a good image for akateboarders need to get a job as maths professors at a school closest to you

"float like a butterfly, sting like a bee! rumble young man, rumble"

BAdman's picture
23 pencils

smart comment, i'm sure you got a good career ahead of you

Pauflies's picture
205 pencils

No, better continue on advertising. Maybe i can be language teacher to help people to talk better...

fifthbullet's picture
188 pencils

i hope skateboarders buying power can sustain the brand... else they will have one less brand to choose from.

diekatzeimglas's picture
16 pencils

I love you, Zoo.

whatshisname27's picture
2 pencils

Idiots catering to idiots! The copywriter who created this "roaches" campaign, especially the spot with the roach getting squashed by a skater, is a slimeball worse than the roaches whom he thoughtlessly uses for cruel juvenile fun. What a bunch of jerks. Cockroaches may seem worthless ot many, a pest, and so on, but the idea of squashing animal lives in such a cavalier manner, AND FOR COMMERCIAL REASONS, is abominable. But what can we expect from unprincipled advertising pricks like you. You're morally bankrupt from the word go. FUCK YOU ALL. —Stefan

Ripper's picture
2 pencils

To the jerks who created this cruel, tasteless ad:
You are reported to the American Humane Association. The ad is in violation of the law prohibiting animal cruelty in film and advertising.

And, regarding the wastes of human protoplasm who think it's "cool,"
I totally agree with Stefan. Yeah, it's really fun to hurt something smaller than you. Roaches are better than all of you a-holes.

The Ripper, Bronx.
Yeah, watch out. We are no longer just little old ladies in tennis shoes.

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