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Zonajobs: Grandma

Advertising Agency: Draftfcb, Buenos Aires, Argentina
Executive Creative Director: Javier Campopiano
Creative Directors: Tony Waissmann, Lulo Calió
Art Director: Javier Agena Goya
Copywriter: Lucas Bongioanni
Agency Production Manager: Gabriel Lancioni
Production Company: Palermo Films
Producer: Damian Cosentino
Executive Producer: Pablo Terruzi
Directors: Federico Cueva, Martin Hodara
Postproduction: Jose Becker / Postmedia
Director of Photography: Julian Ledezma
Assistant to Director: Tomas Coste
Sound: No problem
Song: "It´s been a long, long, time"
Artists: Harry James, Hellen Forrest

20 comments

chuckieT's picture
chuckieT
680 pencils

Love it. Cannes.

aamaro's picture
aamaro
7 pencils

CANNES

kleenex's picture
kleenex
27828 pencils

Now that is different!!!

CommandZ's picture
CommandZ
2472 pencils

Love it! Something fresh to start the day.

ccwarrier's picture
ccwarrier
60 pencils

wow!! grt!

Ryan Bussi's picture
Ryan Bussi
60 pencils

Amazing!

nicolausmayo's picture
nicolausmayo
196 pencils

LoL!!! very nice idea!!

Where is the idea's picture
Where is the idea
707 pencils

ah! this one is gold. Brilliant execution all the way.

alausa's picture
alausa
1418 pencils

Good insight, great execution. Congrats in advance guys.

Temple's picture
Temple
9869 pencils

Oh my. What England is to pop music and Germany is to car making, Argentina is to advertising. Just incredible. Come collect your 2013 Lion from now.

The JACK's picture
The JACK
438 pencils

Really wonderful..+10

alausa's picture
alausa
1418 pencils

When next you want to lie to your employer, remember the Passion of this old lady, who dies over and over again for your sins.
Raises the question of how we exploit supposed loved ones, even their memories, ties back neatly to the brand.

I'm sorry, I keep coming back to this. The most truthful insight since BGH's 'Dad's in briefs' series...oh wait, that's from Argentina too???!!!

Design Central's picture
Design Central
364 pencils

Brilliant.

Joynomad's picture
Joynomad
23 pencils

Brilliance

Nike Diesel's picture
Nike Diesel
13339 pencils

WOW!!! Amazing. This is outstanding, a truly jaw-dropping piece of work.
+1@Temple

Ordozgoiti's picture
Ordozgoiti
235 pencils

Funny, charming and so very true. Congrats.

Pau2012's picture
Pau2012
2 pencils

Great insight! This employement site is making s style of its own in Argentina when it comes to advertisement. This is the previous spot: http://www.youtube.com/watch?v=Bn9fcTMiw3I

infiniteamit's picture
infiniteamit
5 pencils

Simply Originally The Best

kalpesh78's picture
kalpesh78
2580 pencils

amazing... love it. now why didn't i think of that.

ideas....30 minutes nahi toh free.

alausa's picture
alausa
1418 pencils

Cannes Silver? Come on guys! A clean Gold Lion!

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