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Zaptor: Rule your television
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Advertising Agency: Hjaltelin, Stahl & CO. Copenhagen, Denmark
Creative Director: Nicolai Stahl
Art Director: Peter Strange
Copywriter: Gustaf Hultberger
Photographer: Lasse Frank
Director: Per Dreyer
Published: November 2007
Comments
Outstanding! Don Draper approves in a big way. I'll drink to this.
this campaign is lamer than inappropriate jokes about FDR's legs.
What a great big idea...
--
brandon
www.brandonknowlden.com
rrrr... I don't know it's good or bad but.... Jeez I don't like it.
been done. the other camp has gone one up on the same idea.
Can you link some proof?
the whole campaign is weak from idea to execution. only thing here done relatively ok is costume design.
isn't it a very expected idea? rule the tv... so lets show some rulers!!
first thought it was a "you feel like what you see" tv ad. but what does that mean "interactive TV"? a little more information whould have been nice. or a webadress or anything
not bad, very simple idea, but well excecuted.
mabey it would be a little better if the leaders would be in real surroundings, ie. napolean in a battle field tent etc....
I like it. Maybe could have more action, but is nice anyway.
Ad(dicted)
Ehm... just don't like it...i suppose for how it has been done.
the idea is not sooo bad.
easy to say "art director".
Ermmm, ut doesn't every TV set come with a remote nowadays?
iT-iS-i, like an upside down ! mark.
I'm seeing the greatness in the costumes, not the idea...
It would've been nicer if they showed measurement rulers!
I think these are pretty funny, and that can't be bad. You know guys? I wish everyone out there posting things like "it's been done a million times" or "horrible execution" would post some of their works, so we can understand what is exactly a "really great ad".. cos some guys out there seem to like saying "this is crap" just for the fun of it.
My God!
(764 votes)
Ad(dicted)
why the hell didn't you use the backgrounds from the tv in the print campaign. Idiots!!! You have great footage and then you wreck it for a lame black background. Talk about over thinking it. By the way, the actors are much funnier when they're in their little situations. It makes it funnier. u suck basically.
I don't like it.
Me gusto mucho.
Increible personificación.
Smart and simple idea. Well executed.
Film is stronger than print, hence the backgrounds... but still it feels
a bit like a print campaign on tv, still nice work though.
Nice music , good pictuer ,
Okey , what the point ? i dont like the light game, have you ever seen napoleon sitting ? it is just ridiculous at my eyes
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