Zaptor: Rule your television

Advertising Agency: Hjaltelin, Stahl & CO. Copenhagen, Denmark
Creative Director: Nicolai Stahl
Art Director: Peter Strange
Copywriter: Gustaf Hultberger
Photographer: Lasse Frank
Director: Per Dreyer
Published: November 2007


Don Draper's picture
Don Draper
144 pencils

Outstanding! Don Draper approves in a big way. I'll drink to this.

thirty6chambers's picture
1464 pencils

this campaign is lamer than inappropriate jokes about FDR's legs.

bknowlden's picture
3647 pencils

What a great big idea...

liveinaday's picture
61 pencils

rrrr... I don't know it's good or bad but.... Jeez I don't like it.

clansman's picture
16 pencils

been done. the other camp has gone one up on the same idea.

ivan's picture

Can you link some proof?

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Ivan Raszl, admin of AotW

alenq's picture
109 pencils

the whole campaign is weak from idea to execution. only thing here done relatively ok is costume design.

supersupergirl's picture
294 pencils

isn't it a very expected idea? rule the tv... so lets show some rulers!!

Wordnerd's picture
6660 pencils

first thought it was a "you feel like what you see" tv ad. but what does that mean "interactive TV"? a little more information whould have been nice. or a webadress or anything

Chris's picture
1987 pencils

not bad, very simple idea, but well excecuted.

mabey it would be a little better if the leaders would be in real surroundings, ie. napolean in a battle field tent etc....

blacksmurf's picture
200 pencils

Ehm... just don't like it...i suppose for how it has been done.
the idea is not sooo bad.

easy to say "art director".

iT-iS-i's picture
1721 pencils

Ermmm, ut doesn't every TV set come with a remote nowadays?

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

absoluties's picture
504 pencils

I'm seeing the greatness in the costumes, not the idea...
It would've been nicer if they showed measurement rulers!

valhallenx's picture
92 pencils

I think these are pretty funny, and that can't be bad. You know guys? I wish everyone out there posting things like "it's been done a million times" or "horrible execution" would post some of their works, so we can understand what is exactly a "really great ad".. cos some guys out there seem to like saying "this is crap" just for the fun of it.

lexsunhill's picture
15 pencils

why the hell didn't you use the backgrounds from the tv in the print campaign. Idiots!!! You have great footage and then you wreck it for a lame black background. Talk about over thinking it. By the way, the actors are much funnier when they're in their little situations. It makes it funnier. u suck basically.

simpson_tech's picture
98 pencils

I don't like it.

Mans F's picture
Mans F
30 pencils

Me gusto mucho.
Increible personificación.

HV's picture
212 pencils

Smart and simple idea. Well executed.

Film is stronger than print, hence the backgrounds... but still it feels
a bit like a print campaign on tv, still nice work though.

Pardzythai's picture
16 pencils

Nice music , good pictuer ,

xhp's picture
543 pencils

Okey , what the point ? i dont like the light game, have you ever seen napoleon sitting ? it is just ridiculous at my eyes

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