00:00
NewerOlder

Zaptor: Rule your television

Advertising Agency: Hjaltelin, Stahl & CO. Copenhagen, Denmark
Creative Director: Nicolai Stahl
Art Director: Peter Strange
Copywriter: Gustaf Hultberger
Photographer: Lasse Frank
Director: Per Dreyer
Published: November 2007

Related videos by Shutterstock

20 comments

Don Draper's picture
Don Draper
144 pencils

Outstanding! Don Draper approves in a big way. I'll drink to this.

thirty6chambers's picture
thirty6chambers
1464 pencils

this campaign is lamer than inappropriate jokes about FDR's legs.

bknowlden's picture
bknowlden
3647 pencils

What a great big idea...

liveinaday's picture
liveinaday
61 pencils

rrrr... I don't know it's good or bad but.... Jeez I don't like it.

clansman's picture
clansman
16 pencils

been done. the other camp has gone one up on the same idea.

ivan's picture
ivan

Can you link some proof?

View Ivan Raszl's profile on LinkedIn

Ivan Raszl, admin of AotW

alenq's picture
alenq
109 pencils

the whole campaign is weak from idea to execution. only thing here done relatively ok is costume design.

supersupergirl's picture
supersupergirl
294 pencils

isn't it a very expected idea? rule the tv... so lets show some rulers!!

Wordnerd's picture
Wordnerd
6662 pencils

first thought it was a "you feel like what you see" tv ad. but what does that mean "interactive TV"? a little more information whould have been nice. or a webadress or anything

Chris's picture
Chris
1987 pencils

not bad, very simple idea, but well excecuted.

mabey it would be a little better if the leaders would be in real surroundings, ie. napolean in a battle field tent etc....

blacksmurf's picture
blacksmurf
200 pencils

Ehm... just don't like it...i suppose for how it has been done.
the idea is not sooo bad.

easy to say "art director".

iT-iS-i's picture
iT-iS-i
1721 pencils

Ermmm, ut doesn't every TV set come with a remote nowadays?

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

absoluties's picture
absoluties
504 pencils

I'm seeing the greatness in the costumes, not the idea...
It would've been nicer if they showed measurement rulers!

valhallenx's picture
valhallenx
92 pencils

I think these are pretty funny, and that can't be bad. You know guys? I wish everyone out there posting things like "it's been done a million times" or "horrible execution" would post some of their works, so we can understand what is exactly a "really great ad".. cos some guys out there seem to like saying "this is crap" just for the fun of it.

lexsunhill's picture
lexsunhill
15 pencils

why the hell didn't you use the backgrounds from the tv in the print campaign. Idiots!!! You have great footage and then you wreck it for a lame black background. Talk about over thinking it. By the way, the actors are much funnier when they're in their little situations. It makes it funnier. u suck basically.

simpson_tech's picture
simpson_tech
98 pencils

I don't like it.

Mans F's picture
Mans F
30 pencils

Me gusto mucho.
Increible personificación.

HV's picture
HV
212 pencils

Smart and simple idea. Well executed.

Film is stronger than print, hence the backgrounds... but still it feels
a bit like a print campaign on tv, still nice work though.

Pardzythai's picture
Pardzythai
16 pencils

Nice music , good pictuer ,

xhp's picture
xhp
543 pencils

Okey , what the point ? i dont like the light game, have you ever seen napoleon sitting ? it is just ridiculous at my eyes

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments