Zaman Newspaper: Prejudices

clear message...well done OM!

Very long message :)

Son zamanlarda Türkiye'de izlediğim kesinlikle en iyi reklam. Hedef kitlenin, Zaman gazetesine bakış açısını kendi pencerelerinden görmelerini ve özeleştiri yapmalarını sağlıyor. Ekibini kutluyorum.

Very good, I congratulate!

i think they shouldn't have made it this long, 1 minute max

the music rocks.

is that cliff martinez?

Somewhat surreal, but I imagine that this message and its length will work fine in the cinema...

I like the production, but it´s long indeed.

LOVE the soundtrack. Rarefied atmosphere.

That's the director's cut! The cinema version is 60 seconds; and the TVC is 45 seconds.

Beautifull, emotive and effective.

message was very, very clear! loved the overall feel of the ad as well.:)

Nice work

The message is crystal clear! Perfect!!!

http://www.pazarlamacanavari.com

Crystal clear message, bravo!
http://www.pazarlamacanavari.com

nice, a few less shots though.

great music...clear message....lovely

zaman newspaper is a fundamentalist islamic newspaper. and this commercial does not fit the whole subject. they want to change turkey what they want. and this spot is totally wrong and said lies to people. zaman newspaper is not a modern newspaper, as they said, sorry.

The latest comment of the Guest l Fri, 2009-10-30 17:44 drove me to think that this is an off-brief work; actually, an off-brief work will never see the light; furthermore, I think any agency present an off-brief work, will remove it from its archive even; therefore, I made a small search, just to understand what Zaman Newspaper is, since I'm not Turkish neither I have much info about their internal POVs; on Wikipedia, they mention “Zaman is known to be related with the Fethullah Gülen movement* but the movement is not the owner. It is a conservative newspaper which has a moderate Islamic worldview. Zaman, which declares itself as in support of democracy and secularism, is regarded as Islamic, or Islamist, by some sources”
*More & more, Gülen and his movement have won praise from many non-Muslim quarters, with their belief in science, interfaith dialogue and multi-party democracy. They are viewed as modernist and all-embracing Muslims, who can counterbalance extremism in the Muslim world. For instance, Sabrina Tavernise of New York Times has stated that they come from a moderate blend of Islam that is very inclusive.

According to the above, it is clear that there is a slight confusion on the Brand Identity, and where the TVC came to say what the Newspaper want to say; hence, the work is not off-brief, and I'm pretty sure that the agency cracked the brief and came up with the best concept for this campaign.

Again, I'm an outsider here, and I really appreciate if we can get more insights from the Turkish audience/bloggers.

Önyargılarımızı camdan yapmaca, vay be yaratıcılığa bak !!!

izlediğm en anlamlı reklamlardan biri. zaman ın önceki reklamları da çok güzeldi.