Yuzu: Cricket

Advertising Agency: Draftfcb, Mexico
VP Creative: Ignacio Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi, Salvador Pacheco
Copywriter: Ricardo Aráoz
Art Director: Viridiana García
Producer: Julio López
Producer: Héctor Méndez
Account Grouper: Carlos Márquez
Account director: Pilar Ortega
Production Company: Primo Buenos Aires
Director: Jonathan Gurvit
Executive Producer: Caro Cordini
Producer: Victoria Piantini
Postproduction Producers: Sebas Lopez, Majo Villalba
Production Services: The Maestros
Producer: Sara Calles
Postproduction: LaPosta
Colour Correction: LaPosta
Sound Design: Javier Umpierrez
DOP: German Lammers
Art Director: Rodo Fernandez

November 2011


Tom Megginson's picture
Tom Megginson
548 pencils

Can someone explain the cultural context? I don't think it translates.

Taylormade's picture
408 pencils

I thought it was going to be for an exterminator. I also don't get the cricket connection.

That aside, it is too long; it would be better cut into 15-second spots.

abake's picture
1264 pencils

I thought it was really funny until the product/service showed up...
I'm guessing "cricket" in Mexico means boredom, but it still ended up sort of lame.

kalpesh78's picture
2578 pencils

The cricket's sound is considered annoying in some countries... I'm guessing mexico is one of em. Great spot if what i got is the right context.

ideas....30 minutes nahi toh free.

andylefty's picture
4535 pencils

Amazing 3d animation. Cricket doesn't make sense to me although I know in some hot countries you can always hear crickets when nothing is happening.

Agree with abake. Started off very funny with the situations and comic timing.

cecikoo's picture
8 pencils

The part when the cricket sings is quite funny, still I can't get the context......
Awesome execution, tho.

Geimima's picture
824 pencils

at first time i thought the using of cricket is because the sound of it "crick..crick", which mean boring. But why the cricket starts to sing then? or yuzu is trying to say that boring is annoying?

life is a playground

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