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Awards

Agency: 
Published/Aired: 
April 2012

YOUNG LIONS 2012 (PORTUGAL)

Description: 

To draw the attention of young creatives from the Portuguese ad community, Fuel Lisbon decided to use two of the most awarded creatives in the world - whom by the way started getting famous while working in Portugal - Icaro Doria and Chacho Puebla. Although Icaro (famous for his “Flags" Campaign) and Chacho (the brain behind the multi awarded “Museo Efemero”) are no longer working in Portugal (Icaro Doria returned to his homeland São Paulo to start-up Wieden Kennedy Brazil and Chacho Puebla is now at Lola Madrid), their stories and awards continue to inspire young creatives in Portugal year after year. While Icaro and Chacho supported the idea from the beginning, the agency soon realized that it wouldn't be possible to actually have them on the spot. So the “look-alike version” started making sense. It the spot, two Icaro and Chaco “wanna-be's” challenge young creatives everywhere to be the next creative popstars. Or as the pay-off says "Be the next Icaro Doria. Be the next Chacho Puebla. "

Film advertisment created by Fuel, Portugal for Young Lions, within the category: Professional Services.

Advertising Agency: Fuel Lisboa, Portugal
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Copywriter: Andreia Ribeiro
Art Director: Ricardo Marques
Tv Producer: Pedro Silva
Directors: Alexandre Montenegro, Nuno Portimão
D.O.P: Vitor “Maninho” Rebelo
Sound Design: Dizplay
Music: Nuno Tempero
Approve By: Ana Paula Costa

Comments (8)

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Highest Rated

kleenex's picture
kleenex
Activity Score 46010

I would say they had fun creating the spot.

morse's picture
morse
Activity Score 17604

Mildly entertaining.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Temple
Activity Score 11337

For domestic use only.

tillfu's picture
tillfu
Activity Score 74

A bit boring - no surprise - mediocre - no lion at all !!

Hadrons's picture
Hadrons
Activity Score 6017

immature amateurs.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bacolo69's picture
bacolo69
Activity Score 82

I see you have no idea who those guys were, Look up Cacho Puebla...http://thisisnotadvertising.wordpress.com/tag/chacho-puebla/
If you have nothing constructive to say, don't say anything at all.

kleenex's picture
kleenex
Activity Score 46010

I would say they had fun creating the spot.

shabnam-amini's picture
shabnam-amini
Activity Score 9

toyota have done something like this and its really good!
http://www.youtube.com/watch?v=ql-N3F1FhW4

DameWallis's picture
DameWallis
Activity Score 52

Yawn.

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