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Young Director Award (YDA): The light is your friend

The Young Director Award (YDA) showcases and rewards some of the most talented young directors from across the globe. This year the President of the YDA, François Chilot, called on BETC to find a new creative concept to celebrate and publicise the event. The new tagline: "Directing, it's in your bones," is a nod to the successful "Born to Create Drama" campaign from 2010. The film shows a young boy who bluntly walks in on his parents in bed together and starts giving them instructions on how to improve their performance.

Advertising Agency: BETC EuroRSCG, France
Creative Director Damien Bellon
Director: Karen Cunningham
Producer: Julia Fetterman
Production Company: Pop-Up Films

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5 comments

kleenex's picture
kleenex
25686 pencils

hahahaha;...

chuckieT's picture
chuckieT
680 pencils

Kid seems like he is reciting a script.

Gi_bo's picture
Gi_bo
1385 pencils

Terrible acting

GiBo

Nike Diesel's picture
Nike Diesel
13339 pencils

First idea.

imagineit's picture
imagineit
552 pencils

This is very funny! but the parents need to be more shocked... their kid has just walked in on them and is now giving them instructions!

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