Yamaha XT 1200: Take your soul everywhere and come back

Advertising Agency: DLV BBDO, Milano, Italy
Creative Directors: Federico Pepe, Stefania Siani
Director: Igor Borghi
DoP: Grant Appleton
Production Company: Mercurio Cinematografica

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mdb1974's picture
411 pencils

Nicely filmed, not sure I understand the focus on sand. Is that a specific attribute of the bike? The copy talks about going everywhere but the landscape has little variation.

morse's picture
15590 pencils

Nice and big words, but still it's a boring ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

copycopycopy's picture
148 pencils

I somehow feel it should have just said "Take your soul everywhere". Was the" And come back" really required??
Subjective opinion of course, unless some some consumer behavior study suggests otherwise.

Lazarus's picture
1502 pencils


EGMONT's picture
124 pencils

Oh. This is soooooooooooooooooooooooooooo boring. words words words and no idea.

dimitrifromparis's picture
2 pencils


sirvan's picture
29870 pencils

copy is great. visuals not so much so.


"I love some things, and don't love some other things."

Glut's picture
3947 pencils

Not new thought this of going far and taking the problems/feelings/etc/etc with you or leaving them behind or or or or or or.
No tears, no laughs, no nothing.

dean viii's picture
dean viii
1676 pencils

bland. bad tag. try having a concept, too.

abake's picture
1239 pencils

Just too contrived, trying too hard.

Hobbez's picture
19 pencils

Appealing to an emotional connection to adventure. I also really like the piano version of the song "What I've done" by Linkin Park. Sort of purifies the tune for me as now I don't associate it so heavily with Transformers.

Not as boring for me, but I am looking to buy a bike soon.

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