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XL-BYGG (builders merchant): It's in our blood

Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Copywriters: Cecilie Falch, Erik Heisholt
Additional credits: Tom Lenartowicz, Janniche Rasmussen, Anniken Pettersborg
Production Company: 4 1/2
Director: Aksel Hennie
Published: March 2011

8 comments

abake's picture
abake
1266 pencils

Funny! Loved it, very well filmed, simple idea.

Vingy's picture
Vingy
474 pencils

Funny idea, well executed i don´t think this ad is directed to a specific target but to create an emotional response whit every kind of consumer, thats great!

kleenex's picture
kleenex
29454 pencils

I liked it.

Temple's picture
Temple
10293 pencils

The graduation scene is priceless. Well done.

DBB's picture
DBB
1218 pencils

Great idea.

thedesignaddict's picture
thedesignaddict
5391 pencils

Nicely executed. Memorable.

Glut's picture
Glut
3947 pencils

so funny..

TommyO's picture
TommyO
1866 pencils

Funny idea. Kinda disappointing ending, though, no?

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