Xerox: Ducati Wind Tunnel

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Ian Reichenthal, Scott Vitrone
Global Creative Director: Darren Moran
Associate Creative Director / Art Director: Kleber Menezes
Associate Creative Director / Copywriter: Corey Rakowsky
Senior Copy Writer: James Maravetz
Director of Content Production: Lora Schulson, Nathy Aviram
Executive Producer, Content Production: Alex Gianni
Assistant Producer: Craig Sklaver
Production Company: O Positive
Director: Jim Jenkins
Executive producer: Ralph Laucella
Line Producer: Ralph Laucella
Director of Photography: Frederick Elmes
Editing House: Mackenzie Cutler
Editor: Dave Koza
Assistant: Kristy Faris
Producer: Melissa Miller
Audio Company: Sound Lounge NY
Mixer: Philip Loeb
FX’s Company: The Mill NY

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Hibon's picture
3731 pencils

I like this... the idea on the Wind Tunnel work's well.

Simple ideas are the best !

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Bit expected storyline but it's oke. Shame they didn't take more out of their Ducati sponsorship.

Temple's picture
10300 pencils

Not bad. Fresh approach.

Guest's picture

Very high visual value, and focus on the funny aspect.

After seeing it, I had an 'O yeah' moment, in which I associated the windtunnel with Xerox 'streamlining' document streams.

They could have used this word in the ad to 'imprint' viewers even more!

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