Xbox / Go Go Break Steady: Jigsaw
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This campaign was created to inform gamers about the XBox Live Arcade game titled 'Go! Go! Break Steady'. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition they had no idea what was about to happen.
Advertising Agency: TAXI, Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Raul Garcia
Copywriter: Matt Bielby
Director: Alex Ogus
Agency Producer: Kevin Saffer
Editor: Daniel Pruger
Released: December 2008
6 Comments
Very funny! Good work.
What hath God wrought
nice music
haha "the other guy could do it" in his face!!
Yep. That comment and look actually made this one kinda funny.
lol... thats rude :o/ ... but the guy performed awsem ;o) 10/10 for the break dancer
Creativity is a natural extension of our enthusiasm
The idiots who got this creative idea need to know that they should not play around with real talent like these dancers, its sheer disrespect for such good artists.